• Home
  • Anti-Corruption
  • Fact-Check
  • Economy
  • National
  • Security
  • Features
  • State
  • Event
  • E-Book
Search
  • Home
  • About
  • Adverts
  • Contact
Sign in
Welcome! Log into your account
Forgot your password? Get help
Password recovery
Recover your password
A password will be e-mailed to you.
PRNIGERIA PRNigeria News
PRNIGERIA PRNIGERIA
  • Home
  • Anti-Corruption
  • Fact-Check
  • Economy
  • National
  • Security
  • Features
  • State
  • Event
  • E-Book

    Film production: Why we target secondary school leavers – NOUN VC

    By
    Ibrahim Sheme
    -
    April 9, 2018
    NOUN National Open University of Nigeria

    Film production: Why we target secondary school leavers – NOUN VC

    Read Also:

    • Army Dislodges Bandits in Taraba Forests Under Operation Lafiya Nakowa
    • How Irabor’s Book Launch Became National Security Summit as Obasanjo, Jonathan, Kukah, Sultan Spoke on Boko Haram
    • Nigerian Army Denies Losing Weapons to Bandits in Kwara Operation

    The new degree programme in film production introduced by the National Open University of Nigeria (NOUN) would be best suited to the young secondary school leavers than the professionals currently in the industry, Vice-Chancellor, Prof. Abdalla Uba Adamu, has said.
    Adamu said the programme, recently approved by the National Universities Commission (NUC), aims to stem the present trend of film production that depicts Western culture, while relegating the local cultures and values.
    In an interview with the Hausa service of the Voice of America (VOA) recently, the Vice-Chancellor also attributed the reasons both Nollywood and Kannywood movies continue to lag behind in global considerations, the reasons of which the degree programme intends to address.
    While answering a question on the motivating factor behind the floating of the programme, Adamu said, “What motivated us is that there was a time when we were travelling all over the globe to hear about Hausa films. To be honest, most audiences don’t regard our films positively.
    “There was a conference organised by the University of Illinois, in America. At that conference, they suggested that there should never be a name like Nollywood or Kannywood and that any film that comes out from Africa should be called Nollywood. I raised my hand and disagreed. I told them that in the northern part of Nigeria we produce our distinct movies that have nothing to do with Nollywood.
    “So if we agree that we are part of Nollywood, it means that we have been assimilated: all our culture, values, religions and traditions have no place to be seen. That is what scared me with regards to the status of our Hausa films. Anywhere you go and talk about Hausa movies, they would flay the quality of the movies.”
    Adamu said at many instances, university lecturers teaching Hausa language in Europe encountered the challenge of persuading their students of Hausa films’ originality, which they find un-applicable to the real culture of the tribe.
    “In Iran, there is a university where Hausa is also being taught; maybe because they are Shi’ites, they wanted to understand the language more. Even there, Hausa movies were flayed and discountenanced. These were some of the things that led to the rejection of our films but here around Kofar Wambai and Bata markets in Kano, we would sit and shower praises on the movies.
    “That is why we say we have to start approaching these things through the prism of education. We asked ourselves how to do that and we thought we had to start teaching these professionals the salient things needed that could qualify our films for festivals around the world. That was the motivating factor.”
    Adamu, a professor of cultural communication and media studies, explained why NOUN envisions having more interested applicants from amongst youth than the professional adults.
    “On our part, we have made public the criteria/requirement for enrolment. But, as I said, our thinking is that a junior secondary school student, going into senior level is our target. First of all, our university needs no JAMB, which means you don’t have to sit again for Post-UTME.
    “Those who tried many times without getting admission, instead of them to give up, let them come and do film production, because that in itself is another profession which we believe in, we also believe that it is the mirror for our culture.
    “How can we take Indian films and become excited about them? Why can’t we do the same, take our films to India and make them excited about our cultures, in such a way that they too would be copying our films? We have good storylines, too.”

    SIGNED:

    Ibrahim Sheme
    Director, Media and Publicity

    VISIT OUR OTHER WEBSITES
    PRNigeria.com EconomicConfidential.com PRNigeria.com/Hausa/
    EmergencyDigest.com PoliticsDigest.ng TechDigest.ng
    HealthDigest.ng SpokesPersonsdigest.com TeensDigest.ng
    ArewaAgenda.com Hausa.ArewaAgenda.com YAShuaib.com
    • TAGS
    • (NOUN)
    • Abdalla Uba Adamu
    • Film production
    • Nigeria
    • Nollywood
    • secondary school
    Previous articleSowore of Sahara Reporters for President?
    Next articleNigerian Army Destroys Militia Camps
    Ibrahim Sheme
    Ibrahim Sheme

    RELATED ARTICLESMORE FROM AUTHOR

    How Irabor’s Book Launch Became National Security Summit as Obasanjo, Jonathan, Kukah, Sultan Spoke on Boko Haram

    GWA Award Winners 2025

    PHOTOS: Nigeria Customs, IMPR Bag Back-to-Back Golden World Award at IPRA 70th Anniversary

    Customs, NCC Strengthen Alliance on Device Monitoring, Security, Public Safety

    EFCC Arrests 42 Suspected Internet Fraudsters, Recovers Laptops, Phones in Yobe

    Military Foils Terrorist Attacks, Rescues Victims, Dismantles Hideouts in Sokoto, Kebbi

    ICPC

    ICPC Rises to 3rd Place in Transparency Index, Records Historic Leap in Integrity Score

    Nigeria and the Genocide Lie That Refuses to Die By Kabir Abdulsalam

    FULL TEXT INDEPENDENCE SPEECH: Tinubu Hails Nigeria’s Progress at 65 Tinubu, Lists Achievements, Promises Brighter Future

    President Bola Ahmed Tinubu

    Nigeria @ 65: Tinubu Hails Armed Forces, Claims Victory Over Boko Haram, IPOB, Bandits

    Bayo Onanuga: Between Bolekaja Publicity and Public Relations

    Nigeria at 65: Tinubu Lists 12 Economic Gains of His Reforms

    Governor Abba Kabir Yusuf, Kano State

    Gov Yusuf Launches N800m Youth Empowerment Scheme in Kano

    LEAVE A REPLY Cancel reply

    Log in to leave a comment

    Recent Posts

    • Army Dislodges Bandits in Taraba Forests Under Operation Lafiya Nakowa
    • How Irabor’s Book Launch Became National Security Summit as Obasanjo, Jonathan, Kukah, Sultan Spoke on Boko Haram
    • Nigerian Army Denies Losing Weapons to Bandits in Kwara Operation
    • Uba Sani Releases ₦2.3bn for Retirees and Families of Deceased Workers
    • Group Urges CBN to Scrap 2% Service Charge on Hajj Fare to Reduce Pilgrimage Cost
    • Home
    • About
    • Adverts
    • Contact
    © 2020 PRNigeria. All Rights Reserved.
    Latest News
    Army Dislodges Bandits in Taraba Forests Under Operation Lafiya NakowaHow Irabor's Book Launch Became National Security Summit as Obasanjo, Jonathan, Kukah, Sultan Spoke on Boko HaramNigerian Army Denies Losing Weapons to Bandits in Kwara OperationUba Sani Releases ₦2.3bn for Retirees and Families of Deceased WorkersGroup Urges CBN to Scrap 2% Service Charge on Hajj Fare to Reduce Pilgrimage CostNDLEA Dismantles Cocaine Cartels Behind UK Shipments, Arrests Suspects, Destroys 25,000kg Skunk NationwideKano Gov't Investigates Alleged Diversion of N4bn Dala Inland Dry Port FundsACF Warns of Alleged Plot to Cripple Dangote Refinery, Urges FG InterventionTroops Neutralise Terrorists, Repel Boko Haram Attack in BornoPHOTOS: Nigeria Customs, IMPR Bag Back-to-Back Golden World Award at IPRA 70th AnniversaryTroops Nab Terrorists’ Logistics, Drug Suppliers in BornoS/Arabia-Trained Graduates to Begin Forum on Sustainable DevelopmentChristian Genocide and the Conspiracy against Nigeria By Femi Fani-KayodeWe Arrested 450 Terrorists, Rescued 180 Abducted Victims in One Month - MilitaryOver 100 Jerrycans of Petrol Seized as Police Foil Smuggling to Niger Republic
    X whatsapp