• Home
  • Anti-Corruption
  • Fact-Check
  • Economy
  • National
    • Government
  • Security
  • Features
  • State
  • Event
    • PR Nigeria Award
  • E-Paper
Search
  • Home
  • About
  • Adverts
  • Contact
Sign in
Welcome! Log into your account
Forgot your password? Get help
Password recovery
Recover your password
A password will be e-mailed to you.
PRNIGERIA PRNigeria News
PRNIGERIA PRNIGERIA
  • Home
  • Anti-Corruption
    • ICPC Secures Conviction of Rector for Running Unaccredited Degree Programmes

      Engr Abba Babagana Dalori

      Engr Dalori Forfeits Galaxy Hospital, Petrol Station, Properties & Cash

      Chinese nationals jailed in Lagos

      Court Jails Nine Chinese Nationals for Cybercrime in Lagos

      ASUU

      Tackle Corruption, Institutional Decay – ASUU Charges FG

      EFCC Arraigns Bauchi Accountant General Over N8bn Fraud as Court Sentences…

  • Fact-Check
  • Economy
    • Customs Partners US Mission to Prevent Expanded Visa Ban

      Nigeria Customs Partners China on Smarter Ports, Officer Training, Reforms

      Comptroller General Nigerian Customs Bashir Adewale

      Customs Moves Against 223 Importers in N379bn Permit Breach

      Bashir Adewale Adeniyi Customs Boss

      How Customs is Tightening Borders to Stop Illicit Cash Flows –…

      Customs boss, CGC Bashir Adewale Adeniyi with NAFDAC DG Professor Moji Adeyeye

      Codeine, Tramadol Worth ₦20.5bn Seized as Customs-NAFDAC Cooperation Deepens

  • National
    • Army Commander keeps 100 students in school

      Army Commander’s Compassion Keeps 100 Students in School in Zamfara

      Sam Obi Sponsors 500 students

      Sam Obi Sponsors 500 Students in Evergreen, SimplifiedIQ’s Education Program

      CG Customs Bashir Adewale Adeniyi

      NIPR Hails customs Boss’ Tenure Extension as Evidence of Transformational Leadership

      Comptroller General Customs Bashir Adewale and his staffs with the representatives of the European Union, the German Embassy

      Customs Unveils Renewable Energy Handbook, Strengthens EU-Germany-GIZ Partnership

      University of Maiduguri

      UNIMAID Mass Comm becomes Faculty of Communication and Media Studies

    • Government
      • Northern leaders at Arewa Summit

        Northern Leaders Urge Action on Almajiri Crisis, Equitable Resources at Arewa…

        Saidu Ahmed Alkali,

        Kaduna-Kano Light Rail Underway as FG Targets ₦70bn Investment

        Beyond Hoes and Sticks: The Power of Education for Peace in…

        National Blood Service Agency

        FG Pledges Stronger Support for Blood Services, Seeks Scalable Interventions from…

        Tinubu’s Government Unveils Multi-Sectoral Initiatives to Boost Northern Region’s Development

  • Security
    • Army Commander keeps 100 students in school

      Army Commander’s Compassion Keeps 100 Students in School in Zamfara

      Chief of the Air Staff (CAS), Air Marshal Hasan Abubakar, receiving the land document from Governor Pastor Umo Bassey Eno in Akwa Ibom

      Akwa Ibom Boosts National Security with Land Donation for Nigerian Air…

      Military Troops in Action

      Army Troops, DSS Nab Arms Trafficker in Taraba, Recover Ammunition, Cash

      Inspector-General of Police Kayode Adeolu Egbetokun

      IG Reaffirms Commitment to Tackling Oil Theft, Upholding Human Rights

      Nigerian Army

      Army Denies Allegations of Misconduct in Imo Community

  • Features
    • Okello Oculi

      Okello Oculi: A Pan-Africanist Asteroid Burns out Forever By Is’haq Modibbo…

      Leon Usigbe

      Death, you can’t be Proud of this By Abdulrahman Abdulraheem 

      Tinubu’s Plateau Gambit – Yilwatda, 2027, and the Return of the…

      Ozumi and a recipient of a wheelchair

      Wheels of Hope: How a Simple Gift is Reshaping Lives at…

      Late Ex-President Muhammadu Buhari and Mansur Liman

      “Buhari: A Blunt, Honest Leader Who Laughed at His Own Predicament”

  • State
    • Army Commander keeps 100 students in school

      Army Commander’s Compassion Keeps 100 Students in School in Zamfara

      Chief of the Air Staff (CAS), Air Marshal Hasan Abubakar, receiving the land document from Governor Pastor Umo Bassey Eno in Akwa Ibom

      Akwa Ibom Boosts National Security with Land Donation for Nigerian Air…

      Nigerian Army

      Army Denies Allegations of Misconduct in Imo Community

      Military Troops in Action

      Troops Repel Bandit Attacks in Katsina, Plateau, Recover Rustled Cattle, Sustain…

      Nigerian Navy Personnel

      Navy Destroys 10 Illegal Refineries in Niger Delta

  • Event
    • Sam Obi Sponsors 500 students

      Sam Obi Sponsors 500 Students in Evergreen, SimplifiedIQ’s Education Program

      Comptroller General Customs Bashir Adewale and his staffs with the representatives of the European Union, the German Embassy

      Customs Unveils Renewable Energy Handbook, Strengthens EU-Germany-GIZ Partnership

      University of Maiduguri

      UNIMAID Mass Comm becomes Faculty of Communication and Media Studies

      CG Customs Bashir Adewale Adeniyi

      Tinubu’s Extension of Customs CG Bashir Adeniyi’s Tenure Draws Widespread Praise…

      Northern leaders at Arewa Summit

      Northern Leaders Urge Action on Almajiri Crisis, Equitable Resources at Arewa…

    • PR Nigeria Award
  • E-Paper
Home Sponsored A Bigger National PR Awards Coming- NIPR President Sirajo
  • Sponsored

A Bigger National PR Awards Coming- NIPR President Sirajo

By
Isah Ismail
-
September 13, 2019
NIPR President Mukhtar Sirajo
NIPR President Mukhtar Sirajo

A Bigger National PR Awards Coming- NIPR President Sirajo

Mallam Mukhtar Zubairu Sirajo is the President of the Nigerian Institute of Public Relations (NIPR). A graduate of mass communication, he had served as the spokesperson to six governors in Kaduna State. The Managing Director of Amax Media, a reputable PR outfit speaks to the Isah Ismail of the Spokesperson Digest (https://spokespersonsdigest.com/) in this interview. Excerpts:

How do you intend to reposition NIPR?

My dream was to see the institute compete on an even scale with other sister institutes across the globe. A lot of effort has gone into repositioning it. I have done a lot into repositioning it even before I became president and I have been part of the repositioning process both as a member of the governing council and subsequently, as vice president. By time I became president, I was already familiar with the processes that led to laying of the foundation for the repositioning process. So, I am just trying to see how I can contribute my quota by laying the blocks on the already built foundation. By so doing, we want to see improvement and better NIPR than we met and inherited. As we are working towards that, by the grace of God, we will achieve it.

What are you doing towards ensuring that professional and certified PR persons are involved in image management?

Well, we are bringing the institute back to the consciousness of the country by giving the public relations profession more visibility to make it more respected. We are also ensuring that due processes are being applied using silent and not so silent advocacy- in both public and private sectors of our economy. This will ensure that, only qualified public relations professionals are assigned with public relations responsibilities. PR is not and oldcomers job. We have tried to encourage and remind employers both in the public and private sectors of the legal provision which criminalize the practice of the profession without required licensing by the institute which we have been making modest progress in respect to this. But it is not something we can do overnight. It’s something that requires time, patience and a lot of consistencies. But we are assuring that, this institute is on a higher level now than where we found it.

What is the membership of NIPR?

Well, I can’t give you a precise figure now because we are currently undergoing a recertification process. But of course, we are in our hundreds of thousands if not millions and people are recertifying by the day. Part of the mandate by the law which gave birth to the council gives us the power to ensure the production of the membership register which, unfortunately, had not been done in a very long while. Notwithstanding, we are trying to ensure that it is created before we leave office. By then, every member of the institute will have their names in the registers of members very soon.

Do you have relationships with higher institutions of learning in promoting the study of PR?

Read Also:

  • Army Commander’s Compassion Keeps 100 Students in School in Zamfara
  • Sam Obi Sponsors 500 Students in Evergreen, SimplifiedIQ’s Education Program
  • NIPR Hails customs Boss’ Tenure Extension as Evidence of Transformational Leadership

Firstly, we are reviving our collaborations with several institutions in running public relations courses leading to awards of certificate ranging from normal certificate, diploma, degrees up to post-graduate levels. Part of the revival process is the professional endowment in some higher institutions. Right now, we have reached out to Bayero University kano, to revive the Muhammad Sabo Prize for the best graduating public relations student. Similarly, we are also talking to other institutions of learning with whom we have collaborations so that we can also institute prizes to encourage the study of public relations in higher institutions.

We learnt that you intend to revive the annual PR Awards at the national level. When will it take place?

I don’t want to give a timeline but, the objective is to recognize excellence, to encourage people to strive for excellence not necessarily in the field of PR. The award is a PR award but not only meant for PR professionals, but the effort is to identify individuals and organizations who have excelled in various areas of endeavor. The award in different categories is to reward excellence, professionalism and outstanding contributions to PR practice and national development. It’s not going to be like other regional awards in other countries. The NIPR National Awards will be better and bigger than what is seen in other climes.

How do you intend to deal with unregistered members and charlatans claiming to be PR people?

We as an institute don’t have the power to prosecute. The law says it is a criminal offence to practice the profession without being a member of the institute. firstly, what we are doing is trying as much as possible to enlighten the people about the existence of the law and give them the opportunity to come and register with the institute if they are qualified. But if they are not qualified, we will put them through the processes which will qualify them for membership. The essence is not to punish or embarrass people; the essence is to make people comply with the law. If they can do that without ruffling feathers, they do it but, that does not mean that if ruffling feathers becomes necessary, they will not do it! Secondly, we intend to take the advocacy program to the office of the Attorney General of the Federation who is mandated by the law to establish the institute, to establish a tribunal to trial those found practicing without being certified. There are fraudsters who scam and run programs in the name of the institute, but with all intent and purposes we don’t even know them. But we are carrying out our intelligence gathering and right now, we are in court with those we have caught purportedly running our training programs.

What is your advice to PR Practitioners?

Brace up for a very challenging but exciting profession which is premised on excellence and truth. This is a profession that involves relationship building and as well concerned about reputation building, and reputation is the totality of an individual: when you don’t have it, your existence too is in question. They should prepare their minds and be themselves, they should be honest and see things from a broader perspective because as a PR professional, you are to deal with different perspective and the only way to succeed is to be versatile.

Interview conducted by Isah Ismail

VISIT OUR OTHER WEBSITES
PRNigeria.com EconomicConfidential.com PRNigeria.com/Hausa/
EmergencyDigest.com PoliticsDigest.ng TechDigest.ng
HealthDigest.ng SpokesPersonsdigest.com TeensDigest.ng
ArewaAgenda.com Hausa.ArewaAgenda.com YAShuaib.com
  • TAGS
  • Mukhtar Zubairu Sirajo
  • NIPR
  • PR
Previous articleFG Issues Directives to Telecoms Regulators
Next articleVIDEO: NAF Strikes Terrorists’ Training Base in Mallam Fatori
Isah Ismail
Isah Ismail
http://www.PRNigeria.com

RELATED ARTICLESMORE FROM AUTHOR

Troops Neutralised Dozens of Terrorists in Niger, Borno, Disrupt Local Collaborators Network

Pantami Foundation disbursing scholarship awards to students

Pantami Foundation Disburses ₦18m Scholarship to 232 Indigent Students

Saudi Arabia Begins Free Eye Care Services at Lagos Hospital

Hajj 2024 Guests of King Salman from Nigeria

Saudi Arabia Announces Fines for Unauthorized Hajj Pilgrims, Facilitators

Third-Estate

Third Estate Elects Ladan Gobir, others in New Leadership Team

President of MAAUN Group of Universities handing over the document for the building to the Managing Director NWDC

Prof. Gwarzo Donates 7-Storey Building to North-West Development Commission for Head Office

PHOTO: How IMPR Staff Dazzled at 2025 Spokespersons Awards

NITDA Inaugurates Technical Working Group to Advance National Cloud Sovereignty Initiative

IgniteHer Bootcamp

IgniteHer Bootcamp Empowers 90 Women Entrepreneurs to Bridge Gender Gap

Professor Isa Pantami Foundation Sponsors JAMB Registration for 1,000 Students

Professor Isa Pantami Foundation Sponsors JAMB Registration for 1,000 Students

Ibrahim Badamasi Babangida IBB

*”IBB: The Memoir, The Myth, The Legend”*

Hajj Exercise Around Ka'abah

CSO Urges CBN to Exclude Hajj Pilgrims from BTA on ATM card policy

Recent Posts

  • Army Commander’s Compassion Keeps 100 Students in School in Zamfara
  • Sam Obi Sponsors 500 Students in Evergreen, SimplifiedIQ’s Education Program
  • NIPR Hails customs Boss’ Tenure Extension as Evidence of Transformational Leadership
  • Akwa Ibom Boosts National Security with Land Donation for Nigerian Air Force Base
  • Customs Unveils Renewable Energy Handbook, Strengthens EU-Germany-GIZ Partnership
  • Home
  • About
  • Adverts
  • Contact
© 2020 PRNigeria. All Rights Reserved.
Latest News
Army Commander's Compassion Keeps 100 Students in School in ZamfaraSam Obi Sponsors 500 Students in Evergreen, SimplifiedIQ's Education ProgramNIPR Hails customs Boss' Tenure Extension as Evidence of Transformational LeadershipAkwa Ibom Boosts National Security with Land Donation for Nigerian Air Force BaseCustoms Unveils Renewable Energy Handbook, Strengthens EU-Germany-GIZ PartnershipUNIMAID Mass Comm becomes Faculty of Communication and Media StudiesTinubu’s Extension of Customs CG Bashir Adeniyi’s Tenure Draws Widespread Praise and ReactionsArmy Troops, DSS Nab Arms Trafficker in Taraba, Recover Ammunition, CashIG Reaffirms Commitment to Tackling Oil Theft, Upholding Human RightsNorthern Leaders Urge Action on Almajiri Crisis, Equitable Resources at Arewa Summit in KadunaArmy Denies Allegations of Misconduct in Imo CommunityTroops Repel Bandit Attacks in Katsina, Plateau, Recover Rustled Cattle, Sustain CasualtiesNavy Destroys 10 Illegal Refineries in Niger DeltaJUST IN: Tinubu Extends Tenure of Customs CG Bashir AdeniyiAI-generated disinformation looms ahead of Nigeria’s 2027 elections
X whatsapp