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Home Fact-Check PRNigeria’s 101 Fake News on EndSARS Bags African PR Award… NITDA, NDLEA...
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PRNigeria’s 101 Fake News on EndSARS Bags African PR Award… NITDA, NDLEA too

By
Prnigeria
-
April 22, 2022
101 Fake News on EndSARS
101 Fake News on EndSARS

PRNigeria‘s 101 Fake News on EndSARS Bags African PR Award… NITDA, NDLEA too

The Fact-checking campaign by PRNigeria against fake news during and after EndSARS protests in Nigeria has bagged top African Public Relations (PR) Awards for Special Event and Sponsorship in 2022.

Image Merchants Promotion Limited (IMPR) the publisher of PRNigeria and Economic Confidential which executed the campaign in collaboration with the Centre for Crisis Communication (CCC), also bagged two Certificates of Excellence for its campaigns for the National Information Technology Development Agency (NITDA) and National Drug Law Enforcement Agency (NDLEA)

The annual African PR awards which recognize Superior Achievement in Branding, Reputation, and Engagement (SABRE) is organised by the Provoke Media (formerly Holmes Report) in collaboration with African Public Relations Association (APRA).

For winning the top PR Award on Special Event and Sponsorship, the IMPR campaign exposes how Fake News was widely used by proponents and opponents of the largest mass movement of youths protesting police harassment and brutality with hashtag #EndSARS in 2020. As an instrument of propaganda, the fake news escalated into violent attacks during the demonstration

Read Also:

  • Troops Intercept 700 Bags of Fertilizer, Drugs Meant for Terrorists in Yobe
  • Army Condemns Soldier to Death by Hanging for Killing Tricycle Rider
  • Court Dismisses Suit Seeking to Bar ICPC from Probing Bauchi Security Votes

A year after in 2021, Using traditional investigative journalism techniques and fact-checking tools, PRNigeria detected and exposed several fake news used during and after the EndSARS to mislead the public. It later published and unveiled a book “101 Fake News on EndSARS” authored by an award-winning fact-checker Dahiru Lawal on the danger of misinformation and disinformation. It further sustained the campaign by exposing several bit-by-bit fake news items that were engineered by groups, public figures, activists, media and undesirable elements to hoodwink the public.

The Editor-in-Chief of IMPR, Yushau A. Shuaib expressed delight over the latest awards. He said: “We are glad that our stakeholders and clients appreciate our brand of awareness campaigns that blend PR with journalism for impactful results through responsible reporting.”

Image Merchants, an indigenous Nigerian PR firm has consistently bagged APRA endorsed SABRE Awards as well as Golden World Awards of International Public Relations Association (APRA) for more than five years.

Ten Nigerian PR agencies featured among the 2022 African SABRE Award recipients. Apart from IMPR, they included BHM, Chain Reaction Nigeria, LSF/PR, Integrated Indigo, RED Media, So.Me Solution, Modion Communications, Blanche Aigle Communications and Chenist.

The Africa SABRE award ceremony will take place in Dar es Salaam, Tanzania on May 25th, as part of the 2022 African Public Relations Conference. The campaigns were evaluated by a jury of industry leaders.

By PRNigeria

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Troops Intercept 700 Bags of Fertilizer, Drugs Meant for Terrorists in YobeArmy Condemns Soldier to Death by Hanging for Killing Tricycle RiderCourt Dismisses Suit Seeking to Bar ICPC from Probing Bauchi Security VotesNDLEA Hands Over Intercepted 60 Cartons of Pregabalin to NAFDAC in KanoImo Police Raid IPOB/ESN Hideout, Arrest 18 Suspects, Recover ArmsKano’s Corruption Storm: A Test of Media Ethics and Public Relations By Umar BabangidaTroops Raid Illegal Arms Factory in Plateau, Arrest Suspect, Recover WeaponsSowore vs DSS: Free Speech or Defamation? By Mohammed Bego AbdullahiNAF Air Strikes Kill Scores of Terrorists, Destroy Enclaves in BornoFG, States, LGs Share N2.225trn Revenue for August – FAACICPC Secures Six-Year Jail Term for Sokoto River Basin DirectorNAHCON Boss Meets Katsina Governor, Pushes for Early 2026 Hajj Payments, Promises Easier ExerciseKaduna Police Arrest Two Suspects Over Illegal Possession of FirearmsTinubu Lifts State of Emergency in Rivers, Reinstates Fubara, LegislatorsBadaru Joins Global Leaders at Beijing Forum on Peace, Security
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