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Home Event LSFPR Breaks Jinx, Joins IMPR in Winning PR Golden World Awards
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LSFPR Breaks Jinx, Joins IMPR in Winning PR Golden World Awards

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Prnigeria
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September 22, 2022
LSF PR logo

LSFPR Breaks Jinx, Joins IMPR in Winning PR Golden World Awards

Another Nigerian Public Relations agency, LSF PR, has emerged a recipient of the Golden World Awards of the International Public Relations Association (IPRA) 2022.

With this feat, the firm has now joined Image Merchants Promotion Limited (IMPR), the only PR firm from Nigeria that has consistently won the GWA IPRA since 2016.

Founded by Bidemi Zakariyau Akande who is its Chief Executive Officer, LSFPR is a full-service public relations firm with core competencies in corporate communications and consumer brands, representing local and global brands across the entire African continent and UAE.

LSFPR is a multiple award recipient at SABRE African awards held during annual conferences of the African Public Relations Association (APRA).

During the 2021 SABRE award which recognises Superior Achievement in Brand-Building, LSFPR won the best campaign in Mining and Extractive Industries category and bagged Best PR firm in West Africa. In 2022, LSFPR also bagged Certificates of Excellence in Media Relations , Corporate Image and Crisis/Issue Management categories. It was also shortlisted as a finalist in the Energy and Natural Resources category alongside agency counterparts across Europe, Middle East and Africa (SABRE EMEA).

Read Also:

  • Nigeria’s War on Illegal Mining Needs the Media on the Frontlines By Zekeri Idakwo Laruba
  • Building Resilience: Crisis Communication in Modern Organizations By Princewell N. Achor
  • IGP Egbetokun Appoints CSP Hundeyin as New Force PRO

Before this latest development, IMPR, the publishers of PRNigeria, Economic Confidential and Spokespersons’ Digest had remained the only PR agency from Nigeria to have won the GWA of IPRA in more than a decade.

From 2016 to date, IMPR has remained one of the most formidable indigenous African PR firms, winning Public Relations awards at continental and global levels.

Apart from being shortlisted as one of the five finalists for the African Public Relations Agency of the Year, IMPR was ranked number one and identified as the most creative PR agency worldwide in the 2020 Global Creativity Index (GCI).

The foremost statistics portal, Statista identified “Image Merchants based in Nigeria as the most creative PR agency worldwide when the results were weighted by staff size, scoring 1,400 points in the ranking. Second was Kurio from Finland with 933 points. Edelman was the largest PR agency worldwide in 2019, when ranked by fee income.”

The yearly GCI, produced by PRovoke, formerly Holmes Report, ranks the most awarded PR campaigns and firms in the world, weighing their impacts while taking cognisance of their staff size.

Meanwhile, the IPRA Secretariat regretted that it would not hold the Award ceremony billed for Japan in October due to what it described as “ongoing problems around the world.”

By PRNigeria

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Nigeria’s War on Illegal Mining Needs the Media on the Frontlines By Zekeri Idakwo LarubaBuilding Resilience: Crisis Communication in Modern Organizations By Princewell N. AchorIGP Egbetokun Appoints CSP Hundeyin as New Force PROMilitary Explains Why Retirees Can’t Benefit from New Minimum Wage ChartCustoms Begins Live Operations of Automated Excise Register SystemFG, Experts Urge Information Commissioners to Partner with ICPC on Grassroots Anti-Corruption DriveStill on the "National Single Window" Project By Abdulsalam MahmudTroops Foil Ambush in Borno, Kill 13 Terrorists, Recover WeaponsAmaye and the Tragedy of Jungle Justice By Umar Farouk BalaMinister: Tinubu’s Reforms Driven by National Interest, Not PartisanshipStrikes in Nigeria and the Collapse of Public Service By Tahir AhmadNAF Airstrikes Kill Over 15 Terrorists in Sambisa Forest Foundations to Hold Free Medical Outreach in Honour of CDS Musa in KadunaIG Deploys FPRO Adejobi to Delta State CommandTinubu Orders Mandatory Health Insurance Implementation Across MDAs
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