• Home
  • Anti-Corruption
  • Fact-Check
  • Economy
  • National
  • Security
  • Features
  • State
  • Event
  • E-Book
Search
  • Home
  • About
  • Adverts
  • Contact
Sign in
Welcome! Log into your account
Forgot your password? Get help
Password recovery
Recover your password
A password will be e-mailed to you.
PRNIGERIA PRNigeria News
PRNIGERIA PRNIGERIA
  • Home
  • Anti-Corruption
  • Fact-Check
  • Economy
  • National
  • Security
  • Features
  • State
  • Event
  • E-Book
Home Features Marketing Nigeria, by Fredrick Nwabufo
  • Features

Marketing Nigeria, by Fredrick Nwabufo

By
Fredrick Nwabufo
-
November 19, 2023
Fredrick Nwabufo
Fredrick Nwabufo

Marketing Nigeria, by Fredrick Nwabufo

What is there to market about Nigeria? Everything. The people, the immense business possibilities, the cultures, the endowments of nature, the language, the food, the music, the art, the literature, the talents, the technology, the humanity, the good neighbourliness, and that transcendent seal of excellence, resilience, and courage. Everything.

Nigeria is a prophecy of the ancients, the prophecy of a glorious destiny. Those concerned have awaited Nigeria’s manifestation, but the country is beginning to manifest its promises under the Tinubu administration.

Marketing Nigeria is a bounden duty. It is a collective purpose and responsibility. It needs all of us. It takes all of us to project the best of our country. Nigeria is invaluable. It is the most marketable country on the continent. We are the product.

Marketing Nigeria does not demand any form of partisanship or native complexion; it only demands the assertion of the Nigeria-tude; our ethos, values, and the abiding fellowship. It also entails having the consciousness of a potter, knowing that we shape our country by our actions, and that however we project it, whether good or bad, the world embraces the construct.

Even though of disparate kins, we are held together by the umbilicus of a rich history, culture, purpose, and destiny. We are all comrades in the pursuit of a common destiny. We are a monolith of luxuriant species. We are a beautiful people.

Why is it important to market Nigeria? We are the Nigeria we market. We are the brand, the merchandise, the commodity, the crucial ingredient. We are thriving career persons, we are decorated sportsmen and women; we are innovators; record-breakers, inventors, global music stars, business moguls of international repute, renowned writers, ceiling-eclipsing academics, scientists, teachers, accomplished doctors, lawyers, and steadfast servicemen and women. We are the Nigeria we market. And there is a surfeit of goodness in Nigeria and in the Nigerian.

President Bola Tinubu, Nigeria’s Chief Marketer, has been projecting the best of the country and the boundless opportunities across sectors around the world — with a swelling of gains for his quarry.

Read Also:

  • Pantami Foundation Graduates 250 Gombe Youths in Tech, Entrepreneurship
  • Tinubu Orders NAHCON to Reduce 2026 Hajj Fares
  • Security Operatives Nab Influencers Over Defamatory Campaign Against Senator Shehu Buba

For instance, at the G20 Summit in India, in September, investors made financial pledges amounting to $14 billion during the Nigeria-India Presidential Roundtable and Conference in New Delhi. These investors include Indorama Petrochemical Limited, which pledged a new investment of $8 billion in the expansion of its fertiliser production and petrochemical facility in Eleme, Rivers State, and Jindal Steel and Power Limited, one of India’s largest private steel producers, which committed to investing $3 billion in Nigeria.

SkipperSeil Limited pledged it was investing $1.6 billion in the establishment of 20 100MW power generation plants across the states of northern Nigeria, amounting to 2,000MW of new power within the next four years. Bharti Enterprises, a major first-generation corporation in India with interests in telecom, space communications, digital solutions, insurance, processed foods, real estate, and hospitality, expressed its commitment to invest an additional $700 million in Nigeria.

In addition, approval on the finalisation of a new $1 billion agreement to bring the Defence Industries Corporation of Nigeria (DICON) to 40% self-sufficiency in local manufacturing and production of defence equipment in-country by 2027, through a comprehensive new partnership with the managing arm of the military-industrial complex of the Indian government was granted. A third Memorandum of Understanding on infrastructure development was also signed between the Infrastructure Corporation of Nigeria Limited (InfraCorp) and Invest India, the National Investment Promotion, and the Facilitation Agency of India.

In Saudi Arabia, during the Saudi-Africa Summit, negotiations were advanced concerning a multi-billion dollar infrastructure finance facility from the Islamic Development Bank to fund a multi-sectoral portfolio of infrastructure projects at the federal and sub-national levels in Nigeria. There have been other investment commitments by Nigeria’s partners as well, and more investments are pouring in.

Nigeria is indeed a fecundated ground for investments. The country offers one of the highest returns on investment. Although there may be some concerns as regards the ease of doing business, these concerns are being addressed significantly.

Last Thursday, the Third Cohort of the Presidential Enabling Business Environment Council (PEBEC) was inaugurated — with members charged to be 100 percent committed to promoting a conducive business environment and to work in tandem with the eight-point Renewed Hope agenda of the administration. This team will be working to further remove existing bottlenecks to business operations, efficiency, and sustainability.

What do you have in your hands? If it is Nigerian, market it. Is it the cuisine, the music, the art, the clothing, the innovation? Market it.

Market Nigeria.

Fredrick Nwabufo is Senior Special Assistant to the President on Public Engagement

VISIT OUR OTHER WEBSITES
PRNigeria.com EconomicConfidential.com PRNigeria.com/Hausa/
EmergencyDigest.com PoliticsDigest.ng TechDigest.ng
HealthDigest.ng SpokesPersonsdigest.com TeensDigest.ng
ArewaAgenda.com Hausa.ArewaAgenda.com YAShuaib.com
  • TAGS
  • Bola Tinubu
  • InfraCorp
  • Islamic Development Bank
  • Presidential Enabling Business Environment Council
Previous articleSenate moves to amend Nigeria’s Cybercrime Act
Next articleFinally, NAF Airstrikes Hit Boderi’s Hideouts in Kaduna
Fredrick Nwabufo
Fredrick Nwabufo
Xing

RELATED ARTICLESMORE FROM AUTHOR

How Irabor’s Book Launch Became National Security Summit as Obasanjo, Jonathan, Kukah, Sultan Spoke on Boko Haram

GWA Award Winners 2025

PHOTOS: Nigeria Customs, IMPR Bag Back-to-Back Golden World Award at IPRA 70th Anniversary

Christian Genocide and the Conspiracy against Nigeria By Femi Fani-Kayode

Customs, NCC Strengthen Alliance on Device Monitoring, Security, Public Safety

EFCC Arrests 42 Suspected Internet Fraudsters, Recovers Laptops, Phones in Yobe

General Lucky Irabor (rtd) and the DG VON Jibrin Baba Ndace and his book Scars: Nigeria’s Journey and the Boko Haram Conundrum

General Irabor @60 and the Scars that Tell Nigeria’s Story By Abdulsalam Mahmud

Professor Dantani Ibrahim Wushishi Registrar National Examinations Council

NECO’s Unexpected Renaissance By Abdullahi O Haruna Haruspice

Military Foils Terrorist Attacks, Rescues Victims, Dismantles Hideouts in Sokoto, Kebbi

ICPC

ICPC Rises to 3rd Place in Transparency Index, Records Historic Leap in Integrity Score

Nigeria and the Genocide Lie That Refuses to Die By Kabir Abdulsalam

FULL TEXT INDEPENDENCE SPEECH: Tinubu Hails Nigeria’s Progress at 65 Tinubu, Lists Achievements, Promises Brighter Future

President Bola Ahmed Tinubu

Nigeria @ 65: Tinubu Hails Armed Forces, Claims Victory Over Boko Haram, IPOB, Bandits

Recent Posts

  • Pantami Foundation Graduates 250 Gombe Youths in Tech, Entrepreneurship
  • Tinubu Orders NAHCON to Reduce 2026 Hajj Fares
  • Security Operatives Nab Influencers Over Defamatory Campaign Against Senator Shehu Buba
  • Army Dislodges Bandits in Taraba Forests Under Operation Lafiya Nakowa
  • How Irabor’s Book Launch Became National Security Summit as Obasanjo, Jonathan, Kukah, Sultan Spoke on Boko Haram
  • Home
  • About
  • Adverts
  • Contact
© 2020 PRNigeria. All Rights Reserved.
Latest News
Pantami Foundation Graduates 250 Gombe Youths in Tech, EntrepreneurshipTinubu Orders NAHCON to Reduce 2026 Hajj FaresSecurity Operatives Nab Influencers Over Defamatory Campaign Against Senator Shehu BubaArmy Dislodges Bandits in Taraba Forests Under Operation Lafiya NakowaHow Irabor's Book Launch Became National Security Summit as Obasanjo, Jonathan, Kukah, Sultan Spoke on Boko HaramNigerian Army Denies Losing Weapons to Bandits in Kwara OperationUba Sani Releases ₦2.3bn for Retirees and Families of Deceased WorkersGroup Urges CBN to Scrap 2% Service Charge on Hajj Fare to Reduce Pilgrimage CostNDLEA Dismantles Cocaine Cartels Behind UK Shipments, Arrests Suspects, Destroys 25,000kg Skunk NationwideKano Gov't Investigates Alleged Diversion of N4bn Dala Inland Dry Port FundsACF Warns of Alleged Plot to Cripple Dangote Refinery, Urges FG InterventionTroops Neutralise Terrorists, Repel Boko Haram Attack in BornoPHOTOS: Nigeria Customs, IMPR Bag Back-to-Back Golden World Award at IPRA 70th AnniversaryTroops Nab Terrorists’ Logistics, Drug Suppliers in BornoS/Arabia-Trained Graduates to Begin Forum on Sustainable Development
X whatsapp