• Home
  • Anti-Corruption
  • Fact-Check
  • Economy
  • National
    • Government
  • Security
  • Features
  • State
  • Event
    • PR Nigeria Award
  • E-Paper
Search
  • Home
  • About
  • Adverts
  • Contact
Sign in
Welcome! Log into your account
Forgot your password? Get help
Password recovery
Recover your password
A password will be e-mailed to you.
PRNIGERIA PRNigeria News
PRNIGERIA PRNIGERIA
  • Home
  • Anti-Corruption
    • Chinese nationals jailed in Lagos

      Court Jails Nine Chinese Nationals for Cybercrime in Lagos

      ASUU

      Tackle Corruption, Institutional Decay – ASUU Charges FG

      EFCC Arraigns Bauchi Accountant General Over N8bn Fraud as Court Sentences…

      PRNigeria logo fearured image

      EFCC Arraigns Ex-Convict, Other for Naira Abuse in Lagos

      EFCC Arrests 37 Suspected Internet Fraudsters in Ilorin

  • Fact-Check
  • Economy
    • Comptroller General Nigerian Customs Bashir Adewale

      Nigeria Customs Takes Anti-Money Laundering Fight to the Skies

      Comptroller General Nigerian Customs Bashir Adewale

      Nigeria Customs, ICPC and the Audit of Conscience

      Customs Diplomacy: Nigeria, Saudi Arabia Ink Mutual Assistance Deal

      Comptroller General Nigerian Customs Bashir Adewale

      Nigeria, Belarus Forge Alliance to Combat Smuggling, Facilitate Trade

      President Bola Ahmed Tinubu and CG Customs, Bashir Adewale Adeniyi

      Tinubu Hails Customs Boss Wale Adeniyi on Historic Election as WCO…

  • National
    • ASUU

      “No Pay, No Work”: ASUU Orders Members to Commence Nationwide Strike

      Nigerian Navy's newest landing ship tank launched in Sharjah, UAE.

      From Lake Chad to the Atlantic: The Nigerian Navy’s Rise as…

      Police Officer

      Police Bust Kidnapping, Cult Gangs, Arrest 8 Suspects, Recover Weapons

      Shittu Yunus Shittu

      Can Nigeria Lead Africa’s AI Revolution? By Shittu Yunus Shittu

      162 years of the Nigerian Army celebrations

      The First Shot and the Long March: Reflections on 162 Years…

    • Government
      • ASUU

        “No Pay, No Work”: ASUU Orders Members to Commence Nationwide Strike

        NPF Champions Regional Security Collaboration as IGP Attends 13th AFRIPOL Meeting…

        At BRICS Summits, Tinubu Pushes for Equality in Global Finance, Health…

        Tinubu conference centre generates N700m in 3 weeks – Wike

        Soldiers

        Soldiers, forest guards to tackle insecurity in Kwara State

  • Security
    • Nigerian Navy's newest landing ship tank launched in Sharjah, UAE.

      From Lake Chad to the Atlantic: The Nigerian Navy’s Rise as…

      NPF Champions Regional Security Collaboration as IGP Attends 13th AFRIPOL Meeting…

      Police Officer

      Police Bust Kidnapping, Cult Gangs, Arrest 8 Suspects, Recover Weapons

      NDLEA Logo

      NDLEA Destroys Cannabis Farms, Seizes 345kg of Drugs, Arrests 37 Suspects…

      NAF Airstrikes, NAF Air, NAF jets

      Scores of Terrorists Eliminated as NAF Bombs Boko Haram Camps in…

  • Features
    • Nigerian Navy's newest landing ship tank launched in Sharjah, UAE.

      From Lake Chad to the Atlantic: The Nigerian Navy’s Rise as…

      What Life Really Looks Like for Nigerians Battling Sickle Cell, By…

      Shittu Yunus Shittu

      Can Nigeria Lead Africa’s AI Revolution? By Shittu Yunus Shittu

      162 years of the Nigerian Army celebrations

      The First Shot and the Long March: Reflections on 162 Years…

      From SDP to ADA to ADC: Can the New Opposition Coalition…

  • State
    • NPF Champions Regional Security Collaboration as IGP Attends 13th AFRIPOL Meeting…

      NDLEA Logo

      NDLEA Destroys Cannabis Farms, Seizes 345kg of Drugs, Arrests 37 Suspects…

      NAF Airstrikes, NAF Air, NAF jets

      Scores of Terrorists Eliminated as NAF Bombs Boko Haram Camps in…

      Troops of Operation FANSAN YANMA

      Troops Foil Coordinated Bandits Attacks, Rescue Kidnap Victims in Katsina

      The suspected notorious Militia member

      Troops Nab Notorious Militia, Recover Weapons in Plateau State

  • Event
    • Asiwaju Adegboyega Solomon Awomolo

      47 Years of Excellence: Honoring Asiwaju Awomolo, SAN

      NCoS inmates

      58 Inmates in Kano Sit for 2025 NECO Exams, Thanks to…

      Troops of the Nigerian Army giving a salute

      162nd Anniversary: Tinubu Salutes Nigerian Army, Hails Troops as Guardians of…

      President & Chairman of Governing Council, Dr. Ike Neliaku

      NIPR Lauds Nigerian PR Firms for Outstanding Performances at 2025 SABRE…

      SCN NGO signs partnership with PRNIGERIA

      SCN NGO Seals Partnership with PRNigeria to Amplify its Humanitarian Projects

    • PR Nigeria Award
  • E-Paper
Home National IMPR Board Chairman, Dr. Sule Yau Authors Book on ‘Strategic Communication’, Dec...
  • National

IMPR Board Chairman, Dr. Sule Yau Authors Book on ‘Strategic Communication’, Dec 7 for Launching

By
Prnigeria
-
November 22, 2023
Sule Yau Sule book flyer

IMPR Board Chairman, Dr. Sule Yau Authors Book on ‘Strategic Communication’, Dec 7 for Launching

The Chairman of the Board of Directors of Image Merchants Promotion, IMPR, Limited, publishers of PRNigeria, Economic Confidential and Spokespersons Digest; Dr Sule Ya’u Sule, will launch his new book on ‘strategic communication’ on Saturday, December 7, 2023.

The book, titled: “An Introduction to Strategic Communication,” will be unveiled to the general public at the NICON Luxury Hotel, in Area 11, Abuja.

Explaining to PRNigeria what his brand-new book is all about, Dr. Ya’u Sule, who also is a Senior Lecturer at the Mass Communication Department of Bayero University, Kano, BUK, noted that the art of communication, especially in our contemporary times, goes beyond issuing press releases and granting interviews.

“One has to look, think and come up with a strategic way of passing a specific message, at a specific time, and through a specific channel. So our communication now, especially in the era of social media, must be strategic.

Read Also:

  • “No Pay, No Work”: ASUU Orders Members to Commence Nationwide Strike
  • From Lake Chad to the Atlantic: The Nigerian Navy’s Rise as a Force for National and Continental Stability By Musa Ilallah
  • NPF Champions Regional Security Collaboration as IGP Attends 13th AFRIPOL Meeting in Algeria

“You must think of which form of communication is better used for a specific message. So, these are some of the things that actually pushed me to come up with something, at least that will guide information managers. So that we can have alternative ways of accurately passing our information, especially those of us that are in the field of public relations,” he said.

On what set his book apart from other available literary works on strategic communication, the IMPR Board of Directors Chairman, explained that his yet-to-be unveiled book contains empirical examples of campaign rhetoric and coinages used in Nigeria’s political evolution.

He said: “In the book, we captured some of the gimmicks and strategic communications used in both the 2019 and 2023 elections. I am talking of the Emilokan and Otoge catchphrases, that were shaped by strategic communication, and which will certainly assist PR practitioners in marshaling out some of their communication strategies”.

Dr. Ya’u Sule, further maintained that his new book will give PR experts, researchers and students a clear understanding and perspective on what strategic communication is all about, urging those in the business of information management to come up with something (publish books) based on their experiences in order to guide and mentor upcoming PR professionals, communicators and information managers.

The book presentation will be held in the morning while the annual Spokespersons Communication Awards (SCA) as well as Security and Emergency Management Awards (SAEMA) will be hosted in the same venue in the afternoon.

By PRNigeria

VISIT OUR OTHER WEBSITES
PRNigeria.com EconomicConfidential.com PRNigeria.com/Hausa/
EmergencyDigest.com PoliticsDigest.ng TechDigest.ng
HealthDigest.ng SpokesPersonsdigest.com TeensDigest.ng
ArewaAgenda.com Hausa.ArewaAgenda.com YAShuaib.com
  • TAGS
  • BUK
  • IMPR
  • Limited
  • Strategic Communication
  • Sule Ya'u Sule
Previous articleBook Review: Social Responsibility and Sustainable Development
Next articleMultiple challenges undermining our fight against insecurity – Service Chiefs, IGP tell NASS
Prnigeria
Prnigeria
Xing

RELATED ARTICLESMORE FROM AUTHOR

ASUU

“No Pay, No Work”: ASUU Orders Members to Commence Nationwide Strike

Nigerian Navy's newest landing ship tank launched in Sharjah, UAE.

From Lake Chad to the Atlantic: The Nigerian Navy’s Rise as a Force for National and Continental Stability By Musa Ilallah

Comptroller General Nigerian Customs Bashir Adewale

Nigeria Customs Takes Anti-Money Laundering Fight to the Skies

What Life Really Looks Like for Nigerians Battling Sickle Cell, By Hafsat Ibrahim

Police Officer

Police Bust Kidnapping, Cult Gangs, Arrest 8 Suspects, Recover Weapons

NAF bombardment of terrorists' enclave mounted with solar panels

NAF Airstrikes Crush Terrorist Camps in Mandara Mountains, Kill Senior JAS Fighters

Shittu Yunus Shittu

Can Nigeria Lead Africa’s AI Revolution? By Shittu Yunus Shittu

162 years of the Nigerian Army celebrations

The First Shot and the Long March: Reflections on 162 Years of the Nigerian Army By Olayemi Esan

Asiwaju Adegboyega Solomon Awomolo

47 Years of Excellence: Honoring Asiwaju Awomolo, SAN

BREAKING: Olubadan of Ibadan Dies After One Year on the Throne

NCoS inmates

58 Inmates in Kano Sit for 2025 NECO Exams, Thanks to State Government

Tinubu conference centre generates N700m in 3 weeks – Wike

Recent Posts

  • “No Pay, No Work”: ASUU Orders Members to Commence Nationwide Strike
  • From Lake Chad to the Atlantic: The Nigerian Navy’s Rise as a Force for National and Continental Stability By Musa Ilallah
  • NPF Champions Regional Security Collaboration as IGP Attends 13th AFRIPOL Meeting in Algeria
  • Nigeria Customs Takes Anti-Money Laundering Fight to the Skies
  • What Life Really Looks Like for Nigerians Battling Sickle Cell, By Hafsat Ibrahim
  • Home
  • About
  • Adverts
  • Contact
© 2020 PRNigeria. All Rights Reserved.
Latest News
"No Pay, No Work": ASUU Orders Members to Commence Nationwide StrikeFrom Lake Chad to the Atlantic: The Nigerian Navy’s Rise as a Force for National and Continental Stability By Musa IlallahNPF Champions Regional Security Collaboration as IGP Attends 13th AFRIPOL Meeting in AlgeriaNigeria Customs Takes Anti-Money Laundering Fight to the SkiesWhat Life Really Looks Like for Nigerians Battling Sickle Cell, By Hafsat IbrahimPolice Bust Kidnapping, Cult Gangs, Arrest 8 Suspects, Recover WeaponsNDLEA Destroys Cannabis Farms, Seizes 345kg of Drugs, Arrests 37 Suspects in EdoGroup Condemns Amaechi’s Comment as Inciteful, DangerousScores of Terrorists Eliminated as NAF Bombs Boko Haram Camps in Mandara MountainsTroops Foil Coordinated Bandits Attacks, Rescue Kidnap Victims in KatsinaNAF Airstrikes Crush Terrorist Camps in Mandara Mountains, Kill Senior JAS FightersAt BRICS Summits, Tinubu Pushes for Equality in Global Finance, Health SystemsTroops Nab Notorious Militia, Recover Weapons in Plateau StateCan Nigeria Lead Africa’s AI Revolution? By Shittu Yunus ShittuTinubu to Troops: You Have My Full Backing to Crush Terrorists, Separatists
X whatsapp