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SABRE 2024: NIPR, Nigeria Customs Emerge African PR Awards Finalists… APRA Conference Holds in Abidjan

By
Prnigeria
-
April 9, 2024
NIPR President Ike Neliaku and Customs Boss Bashir Adewale Adeniyi
NIPR President Ike Neliaku and Customs Boss Bashir Adewale Adeniyi

SABRE 2024: NIPR, Nigeria Customs Emerge African PR Awards Finalists… APRA Conference Holds in Abidjan

The Nigerian Institute of Public Relations (NIPR) and the Nigeria Customs Service (NCS) have been selected as finalists for the 2024 SABRE Africa PR Awards in Crisis/Issue Management and Public Sector/Government categories, respectively.

The campaigns of the two organisations were undertaken in partnership with a multi-award-winning PR agency, Image Merchants Promotion Limited (IMPR), the Publishers of PRNigeria, Economic Confidential and Spokesperson’s Digest.

This year’s Africa PR awards which recognise Superior Achievement in Branding Reputation and Engagement (SABRE) will be held on May 16, 2024 in Abidjan, Cote D’Ivoire on the sidelines of the annual Conference of the African Public Relations Association (APRA).

PRovoke Media organises the award in collaboration with APRA to celebrate outstanding campaigns and brands that exhibit the highest levels of strategic planning, creativity, integrity, effectiveness and business results across the continent.

The NIPR is nominated for utilising Media Relations and stakeholder engagement in fighting quackery in PR practice and attracting unprecedented numbers of registered members. Meanwhile, certified PR practitioners are now appointed spokespersons in major organisations in the public and private sectors, especially security and financial services.

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After he was elected NIPR President last year, Dr. Ike Neliaku has organised a series of programmes to enhance the image of PR practitioners and sanction individuals who practice without certification.

Similarly, the Nigeria Customs Service (NCS) was nominated for the impactful leadership of its boss, CGC Bashir Adewale Adeniyi, who, in 100 Days in office, deployed PR tools for awareness creation, stakeholders’ collaboration, and citizen compliance with customs reforms. The campaign ensured wider publicity and enhanced stakeholder collaboration, leading to improved border security and a boost in revenue generation.

Before he was appointed the Customs boss, CGS Adewale was the longest-serving spokesperson of the Service and was also Vice President and Fellow of NIPR, the regulatory body for the practice of Public Relations in Nigeria.

Speaking on the nomination of its clients, the Chief Executive Officer of Image Merchants Promotion Limited (IMPR), Yushau A. Shuaib, said: “We are delighted that outstanding public relations campaigns that are making a positive impact through PR practitioners have been selected for the prestigious global awards. We will continue to support and promote our stakeholders and clients with the best in PR through professionalism and excellent service delivery.”

The SABRE Awards are prestigious accolades that celebrate excellence in public relations. They recognise outstanding achievements in brand communication, reputation management, and engagement across various regions of the world.

By PRNigeria

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Lawyer Sues Housing Ministry, FHA Over Alleged Property RedesignNavy to Establish  Base in Kebbi to Tackle Inland Waterway CrimesArmy Commander's Compassion Keeps 100 Students in School in ZamfaraSam Obi Sponsors 500 Students in Evergreen, SimplifiedIQ's Education ProgramNIPR Hails customs Boss' Tenure Extension as Evidence of Transformational LeadershipAkwa Ibom Boosts National Security with Land Donation for Nigerian Air Force BaseCustoms Unveils Renewable Energy Handbook, Strengthens EU-Germany-GIZ PartnershipUNIMAID Mass Comm becomes Faculty of Communication and Media StudiesTinubu’s Extension of Customs CG Bashir Adeniyi’s Tenure Draws Widespread Praise and ReactionsArmy Troops, DSS Nab Arms Trafficker in Taraba, Recover Ammunition, CashIG Reaffirms Commitment to Tackling Oil Theft, Upholding Human RightsNorthern Leaders Urge Action on Almajiri Crisis, Equitable Resources at Arewa Summit in KadunaArmy Denies Allegations of Misconduct in Imo CommunityTroops Repel Bandit Attacks in Katsina, Plateau, Recover Rustled Cattle, Sustain CasualtiesNavy Destroys 10 Illegal Refineries in Niger Delta
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