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Home National Africa SABRE Awards 2024: Nigeria’s LAMATA, 9Mobile, Blanche Aigle Win Big
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Africa SABRE Awards 2024: Nigeria’s LAMATA, 9Mobile, Blanche Aigle Win Big

By
Prnigeria
-
April 15, 2024
Group photograph at African 2022 SABRE Awards
Group photograph at African 2022 SABRE Awards

Africa SABRE Awards 2024: LAMATA, 9Mobile, Blanche Aigle Win Big for Nigeria

Nigerian brands and public Relations firms have been announced as winners of the Superior Achievement in Branding Reputation and Engagement (SABRE) Awards 2024, which will be held next month in Abidjan, Cote Ivoire.

The annual award, organised by PRovoke Media in collaboration with the African Public Relations Association (APRA), recognises successes in brand reputation management and engagement.

The Lagos Metropolitan Area Transport Authority (LAMATA) won three awards for its PR campaign on Lagos Blue Rail, including CEO of the Year, Public Affairs/Government Relations, and Public Sector/Government categories.

Meanwhile, 9mobile Telecommunication company and Blanche Aigle Communication bagged two awards each. For its campaign titled “The Hack- Expand Your Hustle,” 9Mobile bagged Superior Achievement in Reputation Management and Special Event/Sponsorship categories of the awards. At the same time, Blanche Aigle, a PR firm, is honoured for its campaign on Hilda Baci Cook-a-thon with Superior Achievement in Brand-Building and Western Africa categories of the award.

Read Also:

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  • Prof Saudat Abdulbaqi Makes History as First Female Dean of UniIlorin’s FCIS
  • Oba Sikiru Adetona: The Day Ijebu Lost Its Lion By Tahir Ahmad

While the Presidency bagged the Crisis/Issue Management category for its campaign on fuel subsidy removal titled “Taming the Bull,” Pladis Food Nigeria Limited won an employee communication award for its Next Era of Happiness” campaign.

PRNigeria gathered that the campaigns by LAMATA, 9Mobile and Pladis were supported by a leading PR and Communications consultancy firm, Chain Reaction Africa.

Image Merchants Promotion Limited, the publisher of PRNigeria, and Economic Confidential and Integrated Indigo Limited, also from Nigeria, were declared finalists in two different award categories each.

Meanwhile, South African PR firms are the leading multiple award winners of this year’s SABRE. The South African agency Razor/M&C Saatchi Group is the big winner with five awards, followed by BCW (including Blast BCW in Mauritius and Engage BCW in Kenya), the South African agency Clockwork, and Ogilvy, who will receive three awards each. Newmark Group and Tribeca Public Relations will also receive two awards each.

According to Paul Holmes, founder of PRovoke Media and chair of the SABRE jury, the award trophies for the winners and certificates of excellence for finalists will be presented at the annual conference of the African Public Relations Association in Abidjan, Cote d’Ivoire, on May 16.

All registered APRA conference attendees get automatic entry to the SABRE Awards. Only non-conference attendees must pay an entry fee to attend the SABRE Awards event.

By PRNigeria

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WPRD 2025: PRCAN Chair Nkechi Ali-Balogun Urges PR Practitioners to Be Bridge-BuildersProf Saudat Abdulbaqi Makes History as First Female Dean of UniIlorin's FCISOba Sikiru Adetona: The Day Ijebu Lost Its Lion By Tahir AhmadBuhari: The Soldier Who Couldn't Conquer Democracy By Umar Farouk BalaTroops Eliminate 5 Terrorists, Seize Arms, Rescue 11 Kidnap VictimsNSCDC Reads Riot Act Against Illegal Mining, Deploys Special Task Force NationwideLagos Police Deploy Anti-Cultism Squads to Strengthen SecurityLagos Police Bust N500m Visa Scam Syndicate, Arrest 4 SuspectsOn World PR Day, NIPR Charts Bold Path to National Renewal‘Buhari Had Never Met Me Before Appointing Me’ — Gen. Irabor Pays Emotional Tribute to Late PresidentTürkiye Warns of ‘Fethullah’ Terrorist Group’s Presence in NigeriaBuhari Laid to Rest in Daura as Tinubu, Shettima, World Leaders Pay Final RespectsPolice Nab Suspects Over Killing of Chinese National, Arrest 2 Others in PlateauBREAKING: Nigeria Bids Farewell as Former President Muhammadu Buhari Laid to Rest in DauraLagos Police Arrest Suspected Armed Robber, Recover AK-49 Rifle
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