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Home National PHOTOS: Nigeria Shines at African PR Awards as Chain Reaction Sweeps 7...
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PHOTOS: Nigeria Shines at African PR Awards as Chain Reaction Sweeps 7 SABRE Trophies

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Prnigeria
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May 17, 2024
Nigeria's Chain Reaction Bags multiple SABRE Awards in Abidjan
Nigeria's Chain Reaction Bags multiple SABRE Awards in Abidjan

PHOTOS: Nigeria Shines at African PR Awards as Chain Reaction Sweeps 7 SABRE Trophies

Multiple SABRE Africa AWard for Chain Reaction
Multiple SABRE Africa AWard for Chain Reaction

Chain Reactions Africa, a Nigerian-based public relations and integrated marketing communications firm, has demonstrated its prowess by winning seven impressive award categories, the highest at the 2024 SABRE Africa Awards.

The award ceremony was held at the end of the annual African Public Relations Association (APRA) Conference, which took place in Abidjan, Côte d’Ivoire.

The Comptroller General of Customs Bashir Adewale Adeniyi Receives Certificate of Excellence from APRA President Arik Karani while outgoing President Yomi Badejo-Okusanya looks on at SABRE Africa Awards
The Comptroller General of Customs Bashir Adewale Adeniyi Receives Certificate of Excellence from APRA President Arik Karani while outgoing President Yomi Badejo-Okusanya looks on at SABRE Africa Awards

The newly elected President of APRA, Arik Karani, also specially recognised and presented certificates of Excellence to the Comptroller General of the Nigeria Customs, CG Bashir Adewale Adeniyi, and the President of the Nigerian Institute of Public Relations (NIPR), Dr. Ike Neliaku, for their exemplary leadership qualities.

Chain Reaction won three awards, including CEO of the Year, Public Affairs, and Public Sector/Government awards, for its Lagos Blue Rail campaign for LAMATA. It also received two awards, ‘Superior Achievement in Reputation Management’ and ‘Special Event/Sponsorship’, for its ‘The Hack—Expand Your Hustle’ campaign for 9mobile.

Similarly, the PR firm also bagged the ‘Crisis and Issues Management’ award for removing the fuel subsidy by the Presidency and the Employee Communications award for the ‘Next Era of Happiness’ campaign for Pladis Foods Nigeria Limited.

Read Also:

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NIPR President, Ike Neliaku Comptroller General of Customs Ba Receives Certificate of Excellence from APRA President Arik Karani while outgoing President Yomi Badejo-Okusanya looks on at SABRE Africa Awards
NIPR President, Ike Neliaku Comptroller General of Customs Ba Receives Certificate of Excellence from APRA President Arik Karani while outgoing President Yomi Badejo-Okusanya looks on at SABRE Africa Awards

Another multiple award winner announced by Arun Sudhaman, the CEO and editor-in-chief at PRovoke Media, the organiser of the ceremony is Razor/ M&C Saatchi Group of South Africa with five trophies. Three PR firms, BCW (Mauritius and Kenya), Clockwork (South Africa), and Ogilvy (South Africa), bagged three awards each. At the same time, Newmark Group (Kenya), Blanche Aigle Communications (Nigeria), Tribeca Public Relations (South Africa), and WE Communications received two awards each.

After receiving multiple awards at the event, Chain Reactions Africa’s managing director and chief strategist, Israel Jaiye Opayemi, attributed their success to hard work.

Israel Opayemi of Chain Reaction with multiple SABRE Trophies
Israel Opayemi of Chain Reaction with multiple SABRE Trophies

Opayemi, President of the Public Relations Consultants Association of Nigeria (PRCAN), emphasised that the honour truly belongs to their clients and dedicated staff.
He thanked the clients for trusting the company and commended the staff for their dedication, professionalism, and creativity.

Nigerians celebrate at the end of SABRE Africa Awards at APRA Conference on Cote D'Ivoire
Nigerians celebrate at the end of SABRE Africa Awards at APRA Conference on Cote D’Ivoire

Yushau A. Shuaib, the Chief Executive Officer of Image Merchants Promotion Limited and publisher of PRNigeria and Spokespersons Digest, praised Chain Reaction’s remarkable achievement of winning seven awards at the Africa SABRE.

Shuaib noted that since the inception of SABRE Africa in 2017 as part of the APRA Conference, Chain Reaction’s record-breaking success underscores the rapid growth of the PR industry in Africa, fueled by technological advancements.

Meanwhile, at the end of the conference, APRA announced the election of Mr. Arik Karani from Kenya as its new president, Dr. Michele Mekeme from Cameroon as vice president, and Omoniyi Ibietan from Nigeria as secretary-general.

By PRNigeria

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Reciprocity, Key to Global Relations, Says Ex-Minister GambariEconomic Confidential to Host 3rd Public Lecture, Unveil Books on Nigeria’s Economic FutureOPHK Troops Neutralize Scores of Terrorists in Borno and Yobe StatesPolice Neutralise Kidnappers, Arrest Suspects, Recover Arms in Nationwide CrackdownPolice Raid Bandits’ Camps, Recover Arms, Arrest Suspects in BenueArewa Economic Forum Chairman Loses MotherLuanda Summit: AUDA-NEPAD Taps AI, Green Bonds as it Launches Marketplace for Africa’s Infrastructure PushFlood Alert: Heavy Rains Threaten 7 Nigerian States this Weekend August 24-24NAF Eliminates Over 35 Terrorists at Assembly Point Near Cameroon BorderPolice Arrest 65-Year-Old Arms Trader, Suspected Chinese Illegal Miner in AnambraCustoms Consolidates Reforms as Reputation Campaign Wraps Up in Zone ‘D’Navy Dismantles Illegal Refining Site in BayelsaIs Zacch Adedeji Building Bridges for Nigeria’s Revenue Future? By Yushau A. ShuaibMattress of Terror: Can Nigeria Ever Be Truly Secure? By Haroon Aremu AbiodunArewa Consultative Forum Engages Influencers to Amplify Northern Identity
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