• Home
  • Anti-Corruption
  • Fact-Check
  • Economy
  • National
    • Government
  • Security
  • Features
  • State
  • Event
    • PR Nigeria Award
  • E-Paper
Search
  • Home
  • About
  • Adverts
  • Contact
Sign in
Welcome! Log into your account
Forgot your password? Get help
Password recovery
Recover your password
A password will be e-mailed to you.
PRNIGERIA PRNigeria News
PRNIGERIA PRNIGERIA
  • Home
  • Anti-Corruption
    • Mohammed Idris Malagi, Honorable Minister of Information and National Orientation

      FG Reaffirms Non-Interference in ICPC, EFCC Operations

      ICPC Secures Conviction of Rector for Running Unaccredited Degree Programmes

      Engr Abba Babagana Dalori

      Engr Dalori Forfeits Galaxy Hospital, Petrol Station, Properties & Cash

      Chinese nationals jailed in Lagos

      Court Jails Nine Chinese Nationals for Cybercrime in Lagos

      ASUU

      Tackle Corruption, Institutional Decay – ASUU Charges FG

  • Fact-Check
  • Economy
    • Customs Begins Live Operations of Automated Excise Register System

      Still on the “National Single Window” Project By Abdulsalam Mahmud

      Minister of Finance Wale Edun and the Comptroller General of Customs Bashir Adeniyi decorating OP Olaniyan

      Customs Generates N3.7trn in H1 2025 as FG Targets Enhanced Private…

      Customs Gets 4 New Deputy Comptrollers-General, 12 ACGs, Promotes 3,312 Officers

      DG NITDA Inuwa Kashifu at the GITEX Nigeria

      Sanwo-Olu, Tijani, Kashifu Urge Digital Innovation as GITEX Nigeria Opens

  • National
    • ARASE! I Will Forever Cherish your Kindness and Love -Good Night…

      Founder Image Merchant Promotion Ltd, Yushau Shuaib, Nigeria Customs CG, CGC Bashir Adewale Adeniyi and the IPRA representative during the 2024 GWA awards in Belgrade, Serbia

      Again, ​IPRA Shortlists Nigeria Customs, IMPR for Golden World Awards, Celebrates…

      Army Neutralize Notorious Bandit Leader, Others, Rescue Victims, Recover Weapons in…

      The road accident scene

      Nigeria’s Deadly Roads and the Menace of Trailer Accidents, By…

      Military troops

      Army Neutralise Scores of Bandits as 8 Security Guards Killed in…

    • Government
      • Shettima Condemns Borno Attack, Assures Perpetrators Won’t Escape Justice

        ​DSS Demands Retraction, Apology from Sowore Over Comments on Tinubu

        JUST IN: NNPP Expels Reps Member Abdulmumin Jibrin Days After Visiting…

        Ganduje: A Lifetime of Service Beyond Politics By Garba Yusuf Abubakar

        Eid El-Maulid: Kwara Gov Urges Muslims To Embrace Unity, Shun Partisanship

  • Security
    • ​DSS Demands Retraction, Apology from Sowore Over Comments on Tinubu

      A Group of Terrorists/Bandits

      Borno Village Attack Leaves Dozens Dead, UN Condemns Violence

      NDLEA Logo

      NDLEA Busts Drug Cartel, Arrests Kingpins, Seizes N6.4bn Worth of Narcotics

      ARASE! I Will Forever Cherish your Kindness and Love -Good Night…

      Army Neutralize Notorious Bandit Leader, Others, Rescue Victims, Recover Weapons in…

  • Features
    • ARASE! I Will Forever Cherish your Kindness and Love -Good Night…

      The road accident scene

      Nigeria’s Deadly Roads and the Menace of Trailer Accidents, By…

      Ganduje: A Lifetime of Service Beyond Politics By Garba Yusuf Abubakar

      ACP Olumuyiwa Adejobi

      DCP Olumuyiwa Adejobi: The Spokesperson Who Redefined Police Communication

      (L-R) Yahaya Bello and Usman Ododo of APC Kogi

      RECOMMENDED: Godfatherism the Ododo-Bello Way!! By Nafisat Bello

  • State
    • A Group of Terrorists/Bandits

      Borno Village Attack Leaves Dozens Dead, UN Condemns Violence

      NDLEA Logo

      NDLEA Busts Drug Cartel, Arrests Kingpins, Seizes N6.4bn Worth of Narcotics

      PHOTOS: BUK Alumni Association Launches Digital Hub to Unite Global Graduates,…

      Military troops

      Army Neutralise Scores of Bandits as 8 Security Guards Killed in…

      Troops Neutralise Gunrunner, Armed Militia, Recover Weapons in Plateau

  • Event
    • PHOTOS: BUK Alumni Association Launches Digital Hub to Unite Global Graduates,…

      Founder Image Merchant Promotion Ltd, Yushau Shuaib, Nigeria Customs CG, CGC Bashir Adewale Adeniyi and the IPRA representative during the 2024 GWA awards in Belgrade, Serbia

      Again, ​IPRA Shortlists Nigeria Customs, IMPR for Golden World Awards, Celebrates…

      BUKAA Announces 2025 AGM at BUK New Campus: Join In-Person or…

      Vice President Kashim Shettima and President Bola Ahmed Tinubu

      Shettima at 59: Tinubu Hails VP’s Loyalty, Commitment to Service

      Erasmus Ikhide damaged Vehicle and Dangote Cement Truck

      Erasmus Ikhide Narrowly Escapes Death in Collision with Dangote Truck

    • PR Nigeria Award
  • E-Paper
Home Economy CG Bashir Adeniyi: The Impactful PR in Customs Management
  • Economy
  • National

CG Bashir Adeniyi: The Impactful PR in Customs Management

By
Yushau A. Shuaib
-
June 22, 2024
Impactful PR in Customs Management
Impactful PR in Customs Management

CG Bashir Adeniyi: The Impactful PR in Customs Management
By Yushau A. Shuaib

On June 13, 2024, an email from Janice Hills of the International Public Relations Association (IPRA) announced a Campaign, “100 Days of Impactful PR at Customs Service,” as a Finalist for the 2024 Golden World Award (GWA) in public Relations.

As a finalist, the campaign will now proceed to the second round, where more materials, including documents, relevant web links, images, and videos, will be submitted to enable the jury from various countries to decide on the winning entries.

The campaign, a testament to the strategic leadership of the Comptroller General of the Nigeria Customs Service (NCS), Bashir Adewale Adeniyi, was previously honoured with a Certificate of Excellence at the 2024 SABRE African PR, a prestigious recognition at the annual conference of the African Public Relations Association (APRA) in Cote d’Ivoire.

The campaign recognised the strategic deployment of public relations (PR) tactics by Adeniyi, in 100 days of acting as Comptroller General, to raise awareness about the New Customs Act and the Reform Agenda within the sector – a testament to his visionary leadership and innovative approach.

Upon assuming the role of acting Comptroller General on June 19, 2023, Adeniyi was presented with a unique opportunity. The immediate past President Muhammadu Buhari had, a week before his handover to President Tinubu, assented to the Nigeria Customs Act, amending it for the first time in over 64 years. This presented a key opening for Adeniyi to use the campaign to raise awareness about the transformative import, value, expenditure, and accountability changes promised by the new Act and the stricter penalties and sanctions for Excise duty violations.

The Act specifies that appointment of the Comptroller General of the service would no longer be open to non-career individuals, as it empowers the President to appoint a CGC from career-serving officers, provided they hold a rank not lower than that of an Assistant Comptroller General (ACG).

As a distinguished Fellow and former Vice President of the Nigeria Institute of Public Relations (NIPR), Adeniyi played a pivotal role in fostering stakeholder collaboration. His efforts were instrumental in aligning the NCS’s core responsibilities with President Tinubu’s priorities in trade facilitation, revenue collection, societal protection, and cooperation. This demonstrates the NCS’s unwavering commitment to national goals.

In just three months of his acting capacity, Adeniyi had intensified awareness campaigns through capacity-building programmes, stakeholder engagements, and media interactions. One of the other major challenges he faced on assumption of office was managing the trade embargo between ECOWAS states and Niger Republic due to a coup. Despite the public outcry over border closures affecting businesspeople and border communities, Adeniyi’s crisis communication strategies involved consultations with community leaders, youth groups, and business stakeholders towards providing relief, alternatives and legitimate options.

Read Also:

  • Shettima Condemns Borno Attack, Assures Perpetrators Won’t Escape Justice
  • ​DSS Demands Retraction, Apology from Sowore Over Comments on Tinubu
  • Borno Village Attack Leaves Dozens Dead, UN Condemns Violence

His leadership and managerial skills through strategic communication enhanced stakeholder collaboration ensured border security, influenced the citizenry’s compliance with customs reforms, significantly boosted revenue generation and instilled a sense of optimism and hope for the future. It also considerably contributed to the productivity of his management team. Impressed by the unparalleled feat and strategy deployed, President Bola Ahmed Tinubu approved the confirmation of Adeniyi’s appointment as substantive Comptroller General from October 19, 2024.

Interestingly, Kabir Abdulsalam of PRNigeria and Maryam Na’Allah of Spokespersons Digest, both staff writers at Image Merchants Promotion Limited, studied and documented Adeniyi’s public relations strategies in their forthcoming book titled “Impactful PR in Customs Management.”

With a blurb by Vice President Kashim Shettima and a foreword written by the President of NIPR, Dr. Ike Neliaku, the book highlights well-coordinated PR approaches in leadership and management.

Key aspects covered in the literature include how press coverage and media engagement created required awareness and sensitisation of customs reforms. Similarly, the effect of regular engagement with stakeholders in facilitating interagency collaboration and earning public support is also highlighted. Organised special events through lively interactions and fruitful deliberations have been valuable in promoting the new legislation and other service efforts.

The book emphasises other strategies for engagement and communication during crises and recognises the effectiveness of third-party narratives. It further focuses on primary PR tools in its twelve chapters, such as media relations, event management, crisis communication, stakeholder engagement, press release writing, social media, lobbying decision-makers, corporate social responsibility (CSR), reputation management, in-house publications, employee relations, and media monitoring.

In less than a year in office, through his trade facilitation measures, including 24-hour port decongestion/clearance and removal of multiple checkpoints with dedicated import and export terminals, the Customs Service under Adeniyi has achieved an unprecedented revenue collection of 75%, compared to the previous year.

A humble and detribalised Nigerian, Adeniyi has demonstrated inspirational leadership that motivates staff across all levels and backgrounds to strive for excellence and make sacrifices in the nation’s service. His selfless approach has created a culture of unity and dedication, inspiring others to work towards a common goal of serving the national interest.

His anti-smuggling campaign efforts, through strengthening collaborations, have also led to massive seizures of wildlife products, deadly weapons, and hard drugs, among other contrabands that are injurious to the economy and life of the people.

Adeniyi’s groundbreaking communication approach and proactive strategies have significantly influenced public perception and showcased the tangible benefits of effective PR strategies for excellence. His visionary leadership has transformed the Customs Service, restored trust and elevated its reputation. His exemplary model of effective PR at the management level has the potential to inspire future leaders to harness the power of strategic communication, leaving a lasting legacy in the industry.

The accomplishments of the customs service under Tinubu’s administration are quite obvious, as the book will be unveiled at the forthcoming annual Economic Confidential Summit in Abuja next month.

Yushau A. Shuaib
Author Award Winning Crisis Communication Strategies
www.YASHuaib.com, [email protected]

VISIT OUR OTHER WEBSITES
PRNigeria.com EconomicConfidential.com PRNigeria.com/Hausa/
EmergencyDigest.com PoliticsDigest.ng TechDigest.ng
HealthDigest.ng SpokesPersonsdigest.com TeensDigest.ng
ArewaAgenda.com Hausa.ArewaAgenda.com YAShuaib.com
  • TAGS
  • Adewale Adeniyi
  • GWA
  • Impactful PR
  • IPRA
  • SABRE
Previous articleFinance minister, Afrexim bank president move to boost foreign exchange liquidity
Next articleNational Security: NARC, DSA Lead Conversation on Emerging Asymmetrical Challenges
Yushau A. Shuaib
Yushau A. Shuaib
https://prnigeria.com/

RELATED ARTICLESMORE FROM AUTHOR

​DSS Demands Retraction, Apology from Sowore Over Comments on Tinubu

A Group of Terrorists/Bandits

Borno Village Attack Leaves Dozens Dead, UN Condemns Violence

ARASE! I Will Forever Cherish your Kindness and Love -Good Night Boss

PHOTOS: BUK Alumni Association Launches Digital Hub to Unite Global Graduates, Drive University Development

Founder Image Merchant Promotion Ltd, Yushau Shuaib, Nigeria Customs CG, CGC Bashir Adewale Adeniyi and the IPRA representative during the 2024 GWA awards in Belgrade, Serbia

Again, ​IPRA Shortlists Nigeria Customs, IMPR for Golden World Awards, Celebrates 70th Anniversary in Africa

Army Neutralize Notorious Bandit Leader, Others, Rescue Victims, Recover Weapons in Kogi

The road accident scene

Nigeria’s Deadly Roads and the Menace of Trailer Accidents, By Mukhtar Ya’u Madobi

Military troops

Army Neutralise Scores of Bandits as 8 Security Guards Killed in Katsina

Troops Neutralise Gunrunner, Armed Militia, Recover Weapons in Plateau

NAF, Ground Troops Neutralise 30 Terrorists in Joint Operation at Dar Jamel

Military Arrest Suspected Kidnapper in Niger, Foil Terrorist Attacks in Sokoto

Military Troops in Action

Troops Launch Offensive Against Terrorists in Zamfara, Arrest Collaborators in Sokoto

Recent Posts

  • Shettima Condemns Borno Attack, Assures Perpetrators Won’t Escape Justice
  • ​DSS Demands Retraction, Apology from Sowore Over Comments on Tinubu
  • Borno Village Attack Leaves Dozens Dead, UN Condemns Violence
  • NDLEA Busts Drug Cartel, Arrests Kingpins, Seizes N6.4bn Worth of Narcotics
  • ARASE! I Will Forever Cherish your Kindness and Love -Good Night Boss
  • Home
  • About
  • Adverts
  • Contact
© 2020 PRNigeria. All Rights Reserved.
Latest News
Shettima Condemns Borno Attack, Assures Perpetrators Won’t Escape Justice​DSS Demands Retraction, Apology from Sowore Over Comments on TinubuBorno Village Attack Leaves Dozens Dead, UN Condemns ViolenceNDLEA Busts Drug Cartel, Arrests Kingpins, Seizes N6.4bn Worth of NarcoticsARASE! I Will Forever Cherish your Kindness and Love -Good Night BossMilitary Plants Trees, Donates Relief Items to Orphans in PlateauPHOTOS: BUK Alumni Association Launches Digital Hub to Unite Global Graduates, Drive University DevelopmentAgain, ​IPRA Shortlists Nigeria Customs, IMPR for Golden World Awards, Celebrates 70th Anniversary in AfricaArmy Neutralize Notorious Bandit Leader, Others, Rescue Victims, Recover Weapons in KogiNigeria’s Deadly Roads and the Menace of Trailer Accidents, By Mukhtar Ya'u MadobiArmy Neutralise Scores of Bandits as 8 Security Guards Killed in KatsinaTroops Neutralise Gunrunner, Armed Militia, Recover Weapons in PlateauTroops Neutralise Militia After Failed Attempt to Disarm Soldier in PlateauNAF, Ground Troops Neutralise 30 Terrorists in Joint Operation at Dar JamelJUST IN: NNPP Expels Reps Member Abdulmumin Jibrin Days After Visiting Tinubu
X whatsapp