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World PR Day: Lagos NIPR Urges PR Pros to Leverage Innovation for Global Relevance

By
Samuel O. Adeyemi
-
July 16, 2024
Lagos NIPR

World PR Day: Lagos NIPR Urges PR Pros to Leverage Innovation for Global Relevance

As we commemorate yet another World PR Day today, July 16, 2024, the Lagos Chapter of the Nigerian Institute of Public Relations (NIPR) has emphasized the need for PR professionals to adapt to the rapidly changing world.

This year’s theme, “The Future of PR in a Changing World,” underscores the dynamic and evolving nature of the PR profession.

Mrs. Comfort Obot Nwankwo, Chairman of the Lagos Chapter of the Nigerian Institute of Public Relations (NIPR), underscored the need for adaptability and forward-thinking in the profession.

“The future will belong to those who can adapt to changing times. PR professionals must embrace this change, leveraging new technologies and strategies to stay relevant and effective. The ability to navigate these shifts will define our success in the coming years.”

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She highlighted Lagos NIPR’s leading role in driving innovation within the PR industry. “Lagos NIPR has consistently been at the forefront of innovation in the PR profession. Each year, our Chapter hosts the Digital PR Summit, an event dedicated to equipping PR professionals with the latest tools and knowledge in the digital PR space. In 2023, recognizing the imperative to stay ahead in a rapidly evolving landscape, the summit focused on the use cases for AI in PR. This initiative reflects our dedication to ensuring that PR practitioners in Lagos remain at the cutting edge of technological advancements and industry trends,” said Mrs. Nwankwo.

The press release signed by the Chapter’s PRO, Samuel O. Adeyemi, quoted the Lagos NIPR Chairman as calling on policymakers to prioritize public relations as a strategic component of business and governance. “Public relations is invaluable in building relationships, preventing crises, achieving business objectives, and promoting national interests. It plays a critical role in mitigating confusion that could potentially harm companies or lead nations into conflict. By making PR a priority, we can foster a more informed, cohesive, and resilient society.”

PR Day is set aside annually to celebrate the indispensable role of public relations and communications in shaping perceptions, building bridges, and fostering understanding across diverse communities.

 

*Signed:*

Samuel O. Adeyemi

Public Relations Officer

Lagos NIPR

Tuesday, 16th July 2024

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IPRA Calls on UN to Curb Misinformation from AI and Social MediaNnamdi Kanu’s Threat to Break Up Nigeria Was Deliberate, FG Insists‎FACT-CHECK: Was Obi Ever Pictured Having Coffee with Gen Sani Abacha at the Presidential Villa?NUJ Urges Constitutional Backing for Journalists, Proposes Media Bailout FundBenue Police Nab Notorious Arms Traffickers, Recover Rocket Launcher, AK-47 Rifles, AmmunitionTinubu Appoints IBB's Son as Chairman, Bank of Agriculture, Names Heads of Key AgenciesIn Rivers, Customs Hands Over N20.5bn Worth of Fake Drugs to NAFDACCOUNTER-TERRORISM OPERATIONS: Troops Arrest Terrorists Collaborators, Eliminate Scores, Seize Weapons, Rescue Captives Across N'EastAdeniyi Inaugurates Lagos School Renovated by Nigeria Customs UK-Nigeria Pact to Drive Defence Innovation, Joint VenturesCustoms' Maiwada Named Among Nigeria’s 50 Most Influential PR VoicesCritique of Renaming University of Maiduguri after Muhammadu Buhari By Dr Umar ArdoFULL TEXT: President Tinubu Extols Muhammadu Buhari at Special FEC SessionAgain, FG Postpone Recruitment into Paramilitary AgenciesBuhari's Shocker: I look Forward to Leaving, and when it's time, I go to my Grave By Femi Adesina
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