Shape the Future of African PR: Participate in APRA, PRCA’s Annual Study Now
The Public Relations and Communications Association (PRCA) Africa, in partnership with the African Public Relations Association (APRA), has announced the launch of its fourth annual study, continuing their successful collaboration. This year’s research, conducted by Reputation Matters, will investigate the evolving public relations and communications landscape across the continent.
The study aims to gather in-depth demographic data related to the PR industry while addressing important topics such as ethical practices, the impact of public relations on business, talent management, remote work, and future challenges facing the sector.
PR professionals throughout Africa are encouraged to participate in the survey, which is designed to be completed in just a few minutes, with the assurance that all responses will remain confidential. The findings from the study will be revealed at the upcoming annual APRA Conference in Mombasa, Kenya, scheduled for later this year.
Melissa Cannon MPRCA, the PRCA International Director, emphasized the importance of this collaborative research, stating, “This partnership with APRA offers a valuable opportunity to assess changes in the African PR landscape compared to previous years and to identify challenges that may arise in the future. By analyzing current trends, we aim to gain insights into the industry’s evolution and prepare ourselves for what lies ahead.”
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Arik Karani, President of APRA, expressed his enthusiasm for the initiative, highlighting the significance of unity and collaboration across Africa. “By leveraging research and best practices, we can enhance the PR industry on the continent and foster a more ethical, transparent, and effective profession. This study is essential in understanding our diverse landscape and in working collectively to tackle future challenges and seize opportunities.”
Regine le Roux, founder and managing director of Reputation Matters, praised the emphasis that both organizations are placing on research. “Research is vital not only for strategic communication development but also for ensuring that PR has a seat at the boardroom table by speaking the language of leadership—numbers. We look forward to gaining deeper insights from communicators across the continent regarding ethical practices and better understanding the PR landscape, enabling us to move forward unified as one Africa.”
The Spokespersons Digest, a publication of PRNigeria reports that
the survey aims to gather insights from individuals working in the public relations (PR) industry or those with a PR department within their organization. It focuses on two primary objectives: assessing perceptions of ethics in Africa and understanding how the PR profession is viewed across the continent.
Participation in the survey is voluntary and confidential, with responses protected under the Protection of Personal Information Act (POPIA). The survey is estimated to take approximately 15 minutes to complete.
For any questions regarding the research, participants are encouraged to contact Reputation Matters at
[email protected]
+27 83 302 1528
Access the survey, available in both English and French, here.
