APRA Secretary General Omoniyi Ibietan Named ‘PR Change Maker,’
Dr. Omoniyi P. Ibietan, Secretary General of the African Public Relations Association (APRA), has been recognized as a “Change Maker” in the communications industry.
The list, compiled by communications firm GLG in partnership with The Guardian newspapers, celebrates individuals who are actively innovating and disrupting the industry.
According to the organizers, the CHANGEMAKERS list highlights strategic thinkers and brand builders who are shaping the future of public relations and communication through their impactful work and bold initiatives.
The Spokespersons Digest reports that for over 25 years, Dr. Ibietan has been a driving force in the field, quietly shaping narratives and mentoring a new generation of communicators across the continent.
His career journey has taken him from journalism lecture halls to the highest corridors of public policy.
Before his rise to continental leadership at APRA, Ibietan made a significant impact at the Nigerian Communications Commission (NCC).
There, he led key departments like Media Relations and Online Media, where he was one of the architects of strategic reforms that sharpened the commission’s public engagement and unified its brand voice.
He also led multiple advocacy campaigns that successfully repositioned the organisation’s image both in Nigeria and internationally.
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Before the NCC, he had served as the Special Media Assistant to the Minister of Information and Communication from 2005 to 2007, helping to shape the federal government’s media posture during a pivotal era.
His earlier stints as a journalism lecturer at institutions like The Polytechnic Ibadan and the International Institute of Journalism laid the groundwork for the communication ethos he now champions.
Ibietan’s influence extends far beyond Nigeria’s borders. As a consultant, he has collaborated with respected global organizations, including Freedom House, the Mastercard Foundation, and the MacArthur Foundation. In 2023, he authored “Social Media, Social Demography and Voting Behaviour in Nigeria,” a well-received book exploring the intersection of technology, identity, and political behavior.
A scholar and practitioner in equal measure, Dr. Ibietan holds a PhD in Communication from North-West University in South Africa and has over 19 published academic works. He is a Fellow of both the Nigerian Institute of Public Relations (NIPR) and APRA.
What truly distinguishes Ibietan, however, is his unwavering commitment to mentoring, bridge-building, and transforming communication into a tool for development. Whether leading institutional reforms, publishing critical research, or shaping policy, Dr. Omoniyi Ibietan continues to demonstrate that informed messaging can be a powerful force for good.
By PRNigeria
