WPRF 2026: NIPR Urges Kano Govt to Participate as Governor Pledges Support, Land for Secretariat
The Nigerian Institute of Public Relations (NIPR) has called on the Kano State Government to participate actively in the forthcoming World Public Relations Forum (WPRF), scheduled to hold in Abuja in November 2026.
Chairman of Image Merchants Promotion Limited (IMPR) and ranking Fellow of the NIPR, Professor Sule Ya’u Sule, made the call when he led a delegation of public relations practitioners on a visit to the Kano State Government House.
The visit followed a road walk organised as part of activities to create awareness and mobilise stakeholders ahead of the international public relations gathering.
Sule, a senior communication lecturer at Bayero University Kano, said the delegation was at the Government House to formally brief Governor Abba Kabir Yusuf on the forthcoming forum and its objectives.
He explained that the 2026 WPRF would provide practitioners, policymakers and other stakeholders an opportunity to review and re-examine the concept and practice of public relations in the face of emerging technologies, evolving professional trends and a rapidly changing communication environment.
Sule urged the state government to support the participation of Kano public relations practitioners at the forum, stressing the importance of exposing professionals in the state to global conversations shaping the future of strategic communication.
Also speaking, Chairman of the Kano State Council of NIPR, Malam Aliyu Yusuf, commended Governor Yusuf for his support for public relations and media practitioners in the state.
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He disclosed that the state council was considering conferring its Patronship on the governor in recognition of what he described as the administration’s support for the council and commitment to the development of the public relations and media profession.
Responding on behalf of the governor, his spokesperson, Sanusi Bature Dawakin Tofa, assured the delegation that the Kano State Government would support the participation of the state’s delegation at the WPRF.
He described the forum as an important platform for practitioners to exchange ideas, examine emerging trends and strengthen public relations practice in response to contemporary communication challenges.
Governor Yusuf also pledged to allocate a plot of land for the construction of a permanent secretariat for the Kano State Council of NIPR.
According to him, the proposed allocation forms part of the state government’s efforts to strengthen professional institutions and provide an enabling environment for practitioners to operate effectively.
The governor further assured journalists and other media practitioners in Kano of his administration’s continued attention to their safety, welfare and professional development.
He said the government had supported the media through capacity-building initiatives, provision of working equipment and interventions relating to practitioners’ welfare and healthcare.
Yusuf urged journalists to uphold professional and ethical standards, particularly as digital technologies and social media continue to transform the production and dissemination of information.
He also called on media practitioners to use social media responsibly in promoting accountability, peace and development, while ensuring that information disseminated to the public conforms to established professional standards.
By PRNigeria
