Food Insecurity and the Power of Public Communication
When people cannot feed themselves, they do not just go hungry; they get restless. Crime soars, trust in governance erodes, and social order weakens. Food insecurity is not merely a farming problem; it is a national security threat. And public relations professionals sit at the heart of the solution.
The right conversation, held in the right room, with the right people, can change the course of things. This year’s edition of the Nigeria Public Relations Week tagged Croc City 2026 is one of those rooms. And Nigeria needs you in it.
NPRW is the flagship national event of the Nigerian Institute of Public Relations (NIPR), the regulatory body for communication and reputation management in Nigeria. Every year, it convenes brilliant minds to advance conversations at the intersection of communication, governance, business, and national development. It is not just a conference. It is a movement initiated by NIPR.
Development institutions are praising the Federal Government of Nigeria for its reform agenda, yet people are hungry, largely due to escalating food prices. Nigeria is home to over 240 million people who need to be fed, yet food insecurity remains one of the most pressing challenges of our time.
Policies exist. Programmes have been launched. Farmers are working the land. Agribusinesses are investing. But somewhere between the policy paper and the public plate, the message is getting lost, and with it, public trust, behavioural change, and the investment climate that agribusiness desperately needs to thrive.
That gap is a communication problem. And public relations professionals are uniquely positioned to bridge it. This is the conversation Croc City 2026 is determined to have, from 19th to 25th April 2026, at the Umaru Musa Yar’Adua Centre, Kaduna, in partnership with the Kaduna State Government, under the theme: “Food Security: From Policy Paper to Public Plate – The Imperatives of Public Relations.”
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Closing that gap requires that farmers, food processors, agro-investors, supply chain operators, policymakers, and communication professionals finally sit at the same table. There is a place for everyone in this conversation as a delegate, speaker, discussant, moderator, workshop facilitator, sponsor, partner, exhibitor, advertiser, media partner, guest writer, or volunteer. Whether you work in communications, agriculture, food systems, policy, or investment, your voice belongs here. Secure your seat, register here
Beyond the conference floor, scholars, practitioners, policymakers, agribusiness leaders, and communication professionals are invited to contribute articles and thought leadership pieces for The Magazine, the official publication of NPRW 2026. This is an opportunity to place your ideas before some of the sharpest minds across the profession and the agribusiness ecosystem.
The Magazine welcomes well-reasoned insights on food security, governance, agricultural innovation, agribusiness investment, crisis communication, sustainability, youth engagement, and stakeholder collaboration. Articles should be between 800 and 1,200 words. Only original work will be accepted, no plagiarism and no AI-generated content.
Contributors should include a short biography not exceeding 100 words and submit in Microsoft Word format. The deadline is Tuesday, 31st March 2026. Send submissions to [email protected]
The Magazine will be published in print and digital formats and circulated to over 2,000 delegates in Kaduna and virtual audiences nationwide.
Kaduna is ready. The conversations are waiting. And quite frankly, Nigeria needs this, not just from communicators, but from every player along the food value chain.
Nigeria cannot afford to keep getting this wrong. The room is open. The conversation is set. The only question is whether you will be in it.
#CrocCity2026 #Lalelale #NIPR #PublicRelations #FoodSecurity #Agribusiness
About the Author
Segun McMedal is a strategic public relations leader and nation builder with a distinguished record of advancing the profession across Nigeria. He serves on the Governing Council of the Nigerian Institute of Public Relations and previously chaired the Lagos State Chapter, where he played a pivotal role in raising professional standards and driving institutional growth. He is the founder of the Lagos Public Relations Gala and Awards (LAPRIGA Awards) and the Nigeria Digital PR Summit, two landmark platforms shaping the future of public relations practice in Nigeria. He is a member of the National Planning Committee for Nigeria Public Relations Week, Croc City 2026.
