NIPR President Charges 318 Inductees to Build Trust, Reputation
The President of the Nigerian Institute of Public Relations (NIPR), Dr Ike Neliaku, has charged 318 newly-inducted members of the institute to build strong reputations, earn public trust and uphold excellence in the practice of public relations.
Neliaku gave the charge on Friday at the 3rd Quarter Induction of new members held at Bolingo Xperia Hotel, Abuja, where the inductees were formally admitted into the institute.
He described the induction as a transition from being practitioners to becoming recognised professionals, noting that membership of the NIPR carries professional responsibilities backed by law.
According to him, successful public relations professionals must be knowledgeable and well informed because they are expected to provide solutions and guide individuals, organisations and institutions through effective communication.
Neliaku identified reputation as one of the most valuable assets of a PR professional, stressing that a good reputation builds confidence and reduces risks in professional engagements.
He also urged the inductees to make trust a central part of their practice, noting that people and organisations are more willing to invest, collaborate and do business where trust exists.
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The NIPR president encouraged the new members to build meaningful relationships and networks, stressing that relationships should not be based solely on what one can gain from others but should reflect an investment in humanity.
He further advised them to respect time, consultation and the dignity of others, urging them to reject the culture of “Nigerian time” and honour scheduled appointments and engagements.
Neliaku said consultation was important because it allows professionals to draw from wider knowledge and experience, improve decision making and build consensus.
He urged the inductees to make excellence a culture and reject mediocrity, adding that PR professionals should also be carriers of hope rather than messengers of hopelessness.
On nation building, Neliaku said every Nigerian had a responsibility to contribute to the development and positive image of the country, rather than leaving the task solely to political leaders.
He acknowledged the challenges facing Nigeria but urged the new professionals to recognise the country’s resources, diversity and opportunities while using their communication expertise to promote constructive narratives.
The NIPR president said public relations professionals had an important role to play in shaping perceptions, strengthening trust and contributing to national development through responsible communication.
