POLITICAL PULSE: Kaduna Flag-Off Drives APC to 67.3% Visibility as NDC Tops Positive Sentiment, ADC Takes Negativity Lead
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PRrev analysis shows APC’s campaign launch expanding its dominance of political coverage and improving its sentiment, but criticism persists on X; NDC retains the best overall positive rating at 66.8%, while ADC records the day’s highest negative sentiment at 58.6%.
ABUJA, 24 October 2026: The APC’s 2027 campaign flag-off in Kaduna dominated Nigeria’s political conversation on 24 October, propelling the ruling party to 67.3% of all political-party coverage monitored by PRrev, even as competing narratives over the rally’s crowd, alleged unpaid allowances and claims of a plot involving Atiku and ADC turned the event into a fierce battle for political perception.
The latest Daily Political Pulse, drawn from PRrev’s monitoring of 2,786 in-scope items across X, Facebook and mainstream media, shows that APC not only commanded substantially more attention than its rivals but also improved its sentiment profile from the previous day. Yet NDC remained the clear leader in favourable sentiment, with 66.8% overall positive coverage, while ADC replaced APC as the party with the highest negative sentiment, at 58.6%.
*Kaduna Turns into the Day’s Political Battleground*
The Kaduna flag-off was unmistakably the biggest political driver of the day. PRrev recorded 900 X posts, 239 Facebook posts and 37 mainstream-media items around the campaign launch.
But the conversation quickly expanded beyond the launch itself.
According to the monitoring report, APC accused Atiku and ADC of planning deepfakes and a forged ₦2.3 trillion letter to discredit the rally. Atiku responded that “Tinubu’s panic cannot sanitise the record”, while Kaduna denied the ₦2.3 trillion claim. These remain claims and counterclaims recorded by PRrev rather than independently established findings.
Competing narratives also emerged over the size and character of the Kaduna crowd. PRrev detected claims about a rented crowd, a 5,000-seat stadium and unpaid allowances against APC projections of between 300,000 and 500,000 people.
A separate conversation around an APC mobiliser’s reported warning, “Do not mention Tinubu’s name”, generated 81,312 views and 6,331 Facebook reactions, while the report also recorded claims that supporters’ buses were stoned.
*APC Wins the Attention Battle*
APC was the unequivocal winner in terms of political visibility.
Of the 2,786 items captured by PRrev, the party generated 1,514 X posts, 293 Facebook posts and 66 mainstream items, translating to 67.3% of pooled political-party coverage.
NDC came second with 16.1%, followed by ADC at 12.3%, while PDP remained a distant fourth at 4.3%. 2
The numbers indicate that the Kaduna flag-off gave APC substantially greater control of the day’s political attention, but PRrev’s sentiment data presents a more complex picture of how that attention was received.
*PRrev Political Party Rating | 24 October*
1st in Visibility: APC
67.3% share of pooled coverage. Its sentiment improved substantially on X, although negative conversation continued to exceed positive conversation on that platform.
1st in Positive Sentiment: NDC
66.8% overall positive sentiment, the highest among the four parties monitored. NDC also maintained the strongest positive tone on both X and Facebook.
Highest Negative Sentiment: ADC
58.6% overall negative sentiment, taking over the highest-negative position previously occupied by APC.
PDP: Visibility Remains the Challenge
PDP accounted for only 4.3% of pooled coverage, unchanged from 23 October. Its X conversation stood at 33% positive and 41% negative, while Facebook was considerably more favourable at 63% positive.
*APC Sentiment Improves, But X Remains Contested*
A key political development in the PRrev data is the shift in APC sentiment between 23 and 24 October.
On 23 October, only 15% of APC’s X coverage was positive while 54% was negative. Following the Kaduna flag-off, positive X sentiment rose to 38%, while negative sentiment declined to 43%.
The improvement was even clearer beyond X. APC recorded 52% positive versus 30% negative sentiment on Facebook, while its mainstream-media profile reached 62% positive against 32% negative.
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PRrev nevertheless found that negative engagement on X remained significant, noting that two accounts alone generated 521,724 negative views concerning APC.
The picture therefore suggests a campaign launch that successfully increased both APC’s visibility and its favourable sentiment compared with the previous day, but did not eliminate the negative counter-narrative surrounding the event.
*NDC Retains the Sentiment Crown*
NDC continued to produce the strongest favourable sentiment despite its share of the overall conversation falling substantially.
Its pooled positive rating stood at 66.8%, only slightly below the 68.8% recorded on 23 October. On X, 66% of NDC coverage was positive and just 10% negative; Facebook performed even more strongly, at 71% positive and 10% negative. 12
NDC’s visibility, however, moved in the opposite direction. Its pooled share declined from 23.0% on 23 October to 16.1% on 24 October.
The party therefore retained the sentiment advantage without retaining the previous day’s share of attention.
*ADC Faces Sharp Negative Swing*
If APC experienced the most notable sentiment recovery of the day, ADC faced the opposite movement.
ADC’s share of political coverage increased from 9.9% to 12.3%, but PRrev found its X negativity jumping from 47% on 23 October to 67% on 24 October. Its overall negative rating consequently reached 58.6%, the highest among the four parties.
Its Facebook picture was markedly different, however, with 62% positive and 33% negative sentiment, highlighting the significant divergence in the party’s reception across platforms.
*Political Conversation Expands, But X Activity Falls*
Total in-scope political items increased modestly from 2,738 on 23 October to 2,786 on 24 October.
The composition of that conversation changed more dramatically. Facebook items more than doubled from 218 to 478, while mainstream coverage increased from 54 to 73. X activity, by contrast, declined from 2,466 to 2,235 items.
Within that changing media environment, APC expanded its pooled share from 62.8% to 67.3%. NDC dropped from 23.0% to 16.1%, ADC increased from 9.9% to 12.3%, and PDP remained at 4.3%.
*North-West Becomes Political Hotspot*
The concentration of attention around Kaduna made the North-West the report’s leading regional hotspot, with PRrev recording 1,210 items around the Kaduna flag-off aftermath, Kano convoy-stoning issue and Sokoto. The region carried a medium-high risk classification.
Developments elsewhere included NDC marches in Akwa Ibom, Cross River and Abuja, while Atiku’s Sokoto flag-off was listed in the report as scheduled for 31 October.
*PRrev Political Pulse*
The 24 October numbers produce a different political picture from the previous day.
APC achieved the strongest momentum in visibility and improved its sentiment profile. NDC remained the leader in positive perception despite losing share of attention. ADC gained visibility but simultaneously suffered the sharpest negative sentiment. PDP remained comparatively marginal in volume.
For APC, the Kaduna flag-off appears in PRrev’s data as a double-edged communications event. It pushed the party’s share of coverage from 62.8% to 67.3% and improved positive sentiment across monitored channels, but it also triggered substantial critical conversation on X.
For NDC, the story was almost the inverse: lower visibility but substantially better sentiment.
*Political Pulse Verdict*
APC wins the day’s battle for political attention and records the strongest momentum; NDC retains the sentiment crown; ADC emerges as the party facing the greatest negative perception pressure.
The larger lesson from PRrev’s 24 October snapshot is that political visibility and political favourability are not the same thing. The Kaduna flag-off gave APC an overwhelming 67.3% share of the monitored conversation, but NDC’s 66.8% positive sentiment demonstrates that dominating political discussion does not automatically mean dominating favourable perception.
_Daily Political Pulse is based on PRrev/PRNigeria media-monitoring and sentiment findings. Claims and allegations attributed to political actors or social-media accounts are presented as monitored narratives and should not be read as independently verified findings._
