{"id":80603,"date":"2026-09-27T21:18:06","date_gmt":"2026-09-27T20:18:06","guid":{"rendered":"https:\/\/prnigeria.com\/hausa\/?p=80603"},"modified":"2026-09-27T21:18:06","modified_gmt":"2026-09-27T20:18:06","slug":"haifar-kyautar-gasar","status":"publish","type":"post","link":"https:\/\/prnigeria.com\/hausa\/2026\/09\/27\/haifar-kyautar-gasar\/","title":{"rendered":"Daga Kuru Zuwa Athens: Lokacin da Kin Karba Ya Haifar da Kyautar Babbar Gasar PR ta Duniya\u00a0 Daga Yushau A. Shuaib"},"content":{"rendered":"

Daga Kuru Zuwa Athens: Lokacin da Kin Karba Ya Haifar da Kyautar Babbar Gasar PR ta Duniya\u00a0<\/strong><\/p>\n

Daga Yushau A. Shuaib<\/strong><\/p>\n

 <\/p>\n

A shekarar 2016, bayan yakin neman zabenmu na yaki da ta’addanci ta hanyar Forum of Speakers of Security and Response Agency (FOSSRA)\u2014wani aiki na Ofishin Mai Ba da Shawara kan Tsaron Kasa (ONSA) wanda aka gudanar tare da PRNigeria da Image Merchants Promotion Limited (IMPR)\u2014mun gabatar da muhimman takardu na farko don bayar da kyaututtukan \u0199wararru na \u0199asashen duniya.<\/p>\n

A wannan shekarar, mun sami karramawa a bikin bayar da kyaututtuka na Afirka a Afirka ta Kudu da kuma bikin bayar da kyaututtuka na IPRA Golden World Awards a Qatar. Ga wata ‘yar wasan PR mai zaman kanta ta Najeriya, sai muka ji kamar mun shiga wani mataki na duniya da ba mu ta\u0253a tunaninsa ba.<\/p>\n

Tun daga lokacin, shiga cikin manyan kamfen \u0257inmu na neman kyaututtukan \u0199asashen duniya masu gasa ya zama fanni na \u0199wararru na shekara-shekara. Don haka, shekarar 2026\u2014shekararmu ta goma a wannan da’irar\u2014koyaushe an \u0199addara ta kasance tana da ma’ana ta musamman.<\/p>\n

A kakar wasa ta 2026, IMPR ta gabatar da kamfen da aka gudanar ga wasu cibiyoyi na Najeriya a cikin gasa biyu mafi daraja a duniya. Aikinmu na NDLEA kan sadarwa da shan miyagun kwayoyi, CBN kan sadarwa ta kamfanoni, da kuma Hukumar Kwastam ta Najeriya kan suna a hukumomi an sanya su cikin jerin sunayen wadanda za a zaba domin bayar da kyaututtukan SABRE Africa Awards a Afirka ta Kudu. Mun kuma shiga kamfen daban-daban don bayar da kyaututtukan IPRA Golden World Awards a Athens, Girka.<\/p>\n

Duk da haka, kamfen \u0257in da ya ayyana cikar shekaru goma namu bai fito daga wani rahoto na yau da kullun na abokan ciniki ba. Ya samo asali ne daga wani cikas na cibiyoyi.<\/p>\n

A lokacin da na halarci kwas na Babban Jami’in Gudanarwa na 47 a Cibiyar Nazarin Manufofi da Dabaru ta \u0198asa (NIPSS), Kuru, na tsara wani aikin bincike kan mahadar fasahar kere-kere da sadarwa ta rikici a Najeriya. An amince da aikin a hukumance. Amma lokacin da aka janye ni daga shirin daga baya – a wani yanayi da na rubuta a wani wuri – binciken ya zama ba zato ba tsammani a cikin cibiyoyi.<\/p>\n

Ina da za\u0253i biyu: na yi watsi da aikin tare da shirin, ko kuma na raba aikin ilimi da rashin jituwa da ke tattare da shi. Na za\u0253i na biyu.<\/p>\n

Cibiyar Sadarwa ta Rikicin Kasa (CCC) ta amince da binciken kuma ta samar da tsarin ilimi don kammala shi. Hukumar Ci Gaban Fasahar Bayanai ta Kasa (NITDA) ta bayar da tallafin dabaru. Manyan malamai biyu\u2014Farfesa Abdalla Uba Adamu na Jami’ar Bayero Kano da Farfesa Abiodun Adeniyi, Mataimakin Shugaban Jami’ar Baze\u2014sun sake duba aikin kuma sun tabbatar da shi.<\/p>\n

Cikin watanni uku, abin da zai iya zama wani shiri da aka yi watsi da shi cikin sau\u0199i an kammala shi a wajen cibiyar da ta samo asali.<\/p>\n

Binciken, AI a Crisis Communications in Nigeria, ya yi nazari kan barazanar da ke tasowa sakamakon bayanan karya da AI ke jagoranta, karya-karya da kuma matsalar bayanai ta dijital. Mafi mahimmanci, ya yi \u0199o\u0199arin wuce gona da iri ta hanyar gabatar da tsarin sadarwa mai mahimmanci don \u0199arfafa \u0199arfin martanin da Najeriya ke bayarwa game da rikice-rikice.<\/p>\n

Shawarwarin da ta bayar sun sanar da taron farko na kasa kan kirkire-kirkire na dijital a Sadarwar Rikicin, wanda ya hada hukumomin tsaro, cibiyoyin gwamnati, kungiyoyin kafofin watsa labarai, kungiyoyin fararen hula da kwararru kan fasaha. Taron, bi da bi, ya samar da tushen tunani na Cibiyar Sadarwar Rikicin (CCHub) – wani dandamali mai amfani da fasahar AI na awanni 24 don sauraron zamantakewa, gano zurfin bogi, sa ido kan bayanai marasa tushe da kuma isar da sakonnin rikici a fadin sassan gwamnati na Najeriya.<\/p>\n

Abin da ya fara ne yayin da binciken ilimi ya rikide zuwa wani tsari na gyaran cibiyoyi a hankali.<\/p>\n

Sai kuma wani tunani ya zo: me zai hana a gabatar da dukkan tafiyar – ba wai kawai a buga ba, har ma da sauya bincike zuwa dabarun – don kimanta kwararru na kasa da kasa?<\/p>\n

Da \u0199arfe 11, na shiga gasar cin kofin duniya ta IPRA Golden Awards tare da kamfen mai taken AI a cikin Sadarwar Crisis: Daga Nazari zuwa Dabaru. An za\u0253i ta a cikin rukuni biyu: AI a cikin Gudanar da Rikicin da Buga Littattafai. Mun yi farin ciki da cewa an za\u0253i Babban Kwamandan Kwastam, Adewale Adeniyi, don lambar yabo ta musamman saboda jagorancinsa a fannin sadarwa na cibiyoyi.<\/p>\n

Da aka shirya bikin bayar da kyaututtuka a ranar 25 ga Satumba, 2026, shirye-shirye suka fara. Sai muka ci karo da matsalar fasfo na Najeriya da muka saba fuskanta. Ofishin Jakadancin Girka da ke Abuja ya sanar da cewa ba zai bayar da takardar izinin shiga Schengen ga masu neman shiga Najeriya ba har sai shekara mai zuwa.<\/p>\n

Mun binciki wasu hanyoyin. Wasu membobin \u0199ungiyar suna da wasu biza masu inganci, yayin da bizarmu ta Schengen ta \u0199are kwanan nan. Mun yi \u0199o\u0199arin sabunta ta ta hanyoyin diflomasiyya, gami da ofisoshin jakadancin da ke wajen Najeriya. An yi amfani da albarkatu masu yawa wajen aiwatar da wannan tsari\u2014inshora, jiragen sama, da kuma ajiyar otal. Komai ya gaza.<\/p>\n

Wannan ba sabon abu ba ne. Tsawon shekaru, IPRA ta shiga tsakani akai-akai a madadin wa\u0257anda aka za\u0253a daga Najeriya wa\u0257anda ke neman biza don halartar bukukuwa a Qatar, Bulgaria, Armenia, Japan, Belgrade, Spain da sauran wurare. Wani jami’in IPRA ya ta\u0253a tambayata, da mamaki, dalilin da yasa ‘yan Najeriya ke fuskantar irin wa\u0257annan matsaloli masu \u0257orewa ko da lokacin da suke tafiya don ayyukan \u0199wararru da aka amince da su. Ban sami amsa mai da\u0257i ba.<\/p>\n

Yayin da bikin Athens ke gabatowa, IPRA da abokan hul\u0257arta na Girka sun \u0199ara himma wajen \u0199o\u0199arin diflomasiyya. Sai na sami bayanai da suka canza komai: ana la’akari da shiga gasar Grand Prix – mafi girman lambar yabo a bikin bayar da kyaututtuka na IPRA Golden World Awards.<\/p>\n

Ba zato ba tsammani, rashin iya tafiye-tafiyenmu ba wai kawai abin takaici ba ne. Yin gyare-gyare ya zama dole. Na tuntu\u0253i mutane biyu masu takardar izinin shiga \u0199asar Schengen masu inganci wa\u0257anda matsayinsu na \u0199wararru ya sa suka dace da wakilci: Farfesa Sule Yau Sule, Shugaban Hukumar IMPR, da Dr. Abdulaziz Arowona, Shugaba na Gidan Rediyon Emirate. Dukansu sun amince su yi tafiya.<\/p>\n

Kwanaki ka\u0257an kafin taron, Sakatare Janar na IPRA Philip Sheppard ya nemi a ba shi bidiyon godiya na da\u0199i\u0199a hamsin\u2014idan akwai bu\u0199ata. Na yi rikodin sa ba tare da sanin abin da ke jiran mu ba.<\/p>\n

A yammacin ranar 25 ga Satumba, 2026, Dr. Arowona ta watsa bikin kai tsaye daga Athens. Daga \u0257akina da ke Abuja, dubban kilomita, na kalli wakilai daga \u0199asashe sama da hamsin da suka taru yayin da Shugabar IPRA Esther Cobbah ke ba da kyaututtuka ga kamfen \u0257in da suka yi nasara.<\/p>\n

Sai kuma sanarwar \u0199arshe ta zo.<\/p>\n

Philip Sheppard ya hau kan mumbari don sanar da Grand Prix. Ya bayyana cewa yakin neman zaben da ya yi nasara ya ta’allaka ne akan fasahar kere-kere da sadarwa ta gaggawa. Na \u0257an lokaci, na kasance cikin rashin tabbas.<\/p>\n

Sai wani bidiyo game da aikinmu ya bayyana a allon. Nan da nan bayan haka, sakon da na \u0257auka a Abuja ya kunna a gaban masu sauraro na duniya.<\/p>\n

Ba zan yi kamar na ci gaba da kasancewa cikin natsuwa ba. Girgiza magana ce ta rashin fahimta.<\/p>\n

Wannan aikin ya fara ne a matsayin bincike a Kuru, ya zama mara gida bayan na janye daga NIPSS, CCC da NITDA suka ceto ni, aka yi bincike a fannin ilimi, aka rikide zuwa wani taron karawa juna sani na kasa, sannan aka girma zuwa wani tsari na Cibiyar Sadarwa ta Crisis (AI). Yanzu, an tabbatar da cewa ya cancanci Grand Prix a matakin \u0199wararru na duniya.<\/p>\n

Gasar da ake yi da kamfe daga \u0199asashe sama da hamsin – wa\u0257anda da yawa ke samun goyon bayan cibiyoyi masu zurfin aljihu da kuma isa ga duniya – ta riga ta zama abin tsoro. Kawai shiga jerin sunayen zai zama abin farin ciki. Cin nasarar rukuninmu zai zama abin tunawa da za a yi bikin shekaru da yawa. Amma samun Grand Prix ya \u0257auki mintuna da yawa kafin in nutse. A zahiri dole ne in matse kaina don in tabbatar ba mafarki nake yi ba.<\/p>\n

Wani abin alama ya faru a daren. Shugaban tawagar Najeriya, Kwanturola Janar Adewale Adeniyi – tsohon Mataimakin Shugaban Cibiyar Hul\u0257a da Jama’a ta Najeriya – ya sami kyautar Grand Prix a madadin IMPR, Najeriya da Afirka. A farkon wannan maraicen, ya sami lambar yabo ta musamman saboda jagorancinsa a fannin sadarwa na cibiyoyi. Daidaito ce mai dacewa: \u0199wararren sadarwa na Najeriya wanda ya sami lambar yabo ta \u0199asashen duniya saboda aikinsa, sannan ya sake tsayawa don kar\u0253ar babbar lambar yabo ta masana’antar don wani kamfen na Najeriya.<\/p>\n

Ban iya zuwa Girka don kar\u0253ar kyautar ba. Duk da haka, ta wata hanya, ra’ayin ya yi nasara. Kuma a \u0199arshe, hakan ya isa.<\/p>\n

Yushau A. Shuaib shine Mawallafin “NIPSS: MNI Versus MNIPR” da “AI in Crisis Communication in Nigeria “yashuaib@yashuaib.com<\/p>\n","protected":false},"excerpt":{"rendered":"

Daga Kuru Zuwa Athens: Lokacin da Kin Karba Ya Haifar da Kyautar Babbar Gasar PR ta Duniya\u00a0 Daga Yushau A. Shuaib   A shekarar 2016, bayan yakin neman zabenmu na yaki da ta’addanci ta hanyar Forum of Speakers of Security and Response Agency (FOSSRA)\u2014wani aiki na Ofishin Mai Ba da Shawara kan Tsaron Kasa (ONSA) […]<\/p>\n","protected":false},"author":453,"featured_media":80604,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[20819],"tags":[412,2791,2336,1383,792],"byline":[21534],"class_list":["post-80603","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-raayi","tag-ccc","tag-impr","tag-nitda","tag-onsa","tag-yushau-a-shuaib","byline-prnigeria-hausa"],"yoast_head":"\nDaga Kuru Zuwa Athens: Lokacin da Kin Karba Ya Haifar da Kyautar Babbar Gasar PR ta Duniya\u00a0 Daga Yushau A. 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