Nigeria @60: How 9 Winners of Brand Challenge Emerged for N16.5m Cash Prizes

Nigeria @60: How 9 Winners of Brand Challenge Emerged for N16.5m Cash Prizes

The Federal Government of Nigeria, through the Ministry of Communications and Digital Economy, has awarded prizes worth N16.5million to nine Nigerians who emerged winners of the Nigeria @60 Independence Challenge.

It could be recalled that the Federal Government of Nigeria, under the leadership of President Muhammadu Buhari, GCFR approved an inclusive National Independence Day Celebration programme with the theme: “Together at 60,” where it called on creative Nigerians to choose brand and come up with elements that will beautify the anniversary.

The Sub-Committee, chaired by Honourable Minister of Communications and Digital Economy, Dr Isa Ali Ibrahim (Pantami) launched the challenge Portal on Friday, 4th September, 2020, with the aim of providing opportunity for talented, critical thinking and creative individuals or teams to produce the event slogan, photograph, and a poem.

The Jury, made up of Directors from the Office of the Secretary to the Government of the Federation, Office of the Head of Civil Service of the Federation, Federal Ministry of Communications and Digital Economy, the National Information Technology Development Agency (NITDA), and the Nigerian Communications Commission (NCC), evaluated the submissions based on the relevance to the theme, originality, creativity, impact and mode of presentation.

During the evaluation, a total of 3,258 entries were received, out of which 1,931 Slogan, 638 Poetry, and 689 Photography entries were submitted.
While presenting the Awards and Prizes, the Minister of Communications and Digital Economy and Chairman of the 60th Independence Celebration Sub-Committee, Dr Pantami said that the competition was meant to create a platform for all Nigerians to participate in the diamond jubilee anniversary.
He said “Federal Government provided this opportunity for Nigerians to choose their brand and harness the power of creative minds to create other elements that will form the brand of the anniversary.

Dr Pantami congratulated the winners and charged those that participated to continue utilising their skills for the betterment of themselves and Nigeria at large, adding that “the nation will be proud of them”.

He said the Diamond Anniversary which is will last till September 30, 2021 is a period for Nigeria to celebrate its unity.
He also commended the jury that worked day and night to ensure fairness during the selection of nine winners from each category of the competition.
The Director General of the National Information Technology Development Agency (NITDA) Mallam Kashifu Inuwa Abdullahi, CCIE, while delivering the welcome address, described the process as first of its kind, where citizens are engaged virtually to plan the celebration.

Abdullahi said that COVID-19 pandemic has brought another opportunity for Nigerians to celebrate 60 years anniversary in style.

The Chairman of the Independence Competition Judging Committee, Director, IT Infrastructure Solution, NITDA, Dr Usman Gambo Abdullahi said the competition was meant to tap into the creative and innovative potential of the youths.

The Head of Civil Service of the Federation, Dr Folashade Yemi- Esan represented by the Permanent Secretary, Mr Tope Fashedemi commended the efforts of all participants, describing every Nigerian as a winner.

The outcome of the assessment saw the emergence of the following as second runners up: Sani Ibrahim Paki (Slogan), Samson Mayor Emeka (Photography) and Umoru Patrick Eghiegbai (Poetry); first runners up Yusuf Muhammad Ahmad (Slogan), Leke Adebule and Team (Photography), and Mustapha Dauda Gwary (Poetry). The winners of the challenge are: Nwakuba Ezinne (Slogan), Amao Daniel Oluwadarisimi (Photography) and Kalu Rejoice Chioma (Poetry).

The winners were presented with awards and cash prizes in each category, with the second runners up getting One Million Naira each, first runners up One Million and Five Hundred Thousand Naira each, and the winners, Three Million Naira each, for their creativity and innovative contribution to the Diamond Jubilee Celebration.

The Diamond/Innovation/Change Sub-Committee is made up of Dr Isa Ali Ibrahim (Pantami), Honourable Minister of Communications and Digital Economy as Chairman, Alhaji Lai Mohammed, Honourable Minister of Information and Culture, Mallam Adamu Adamu, Honourable Minister Education and Dr Folashade Yemi-Esan, Head of Civil Service of the Federation as members, while DG NITDA, Mallam Kashifu Inuwa Abdullahi, was later co-opted as member.

By PRNigeria