Nigeria Shines at SABRE Awards 2025 with Groundbreaking Wins Across Multiple Categories
The Public Relations Consultants Association of Nigeria (PRCAN) is proud to announce and celebrate Nigeria’s remarkable performance at the 2025 SABRE Awards, one of the world’s most prestigious recognitions in public relations and strategic communications.
At this year’s edition, Nigerian campaigns led by *Chain Reactions Africa* in collaboration with globally renowned brands and government institutions secured top honours across multiple categories, affirming the country’s rising global influence in the communications industry.
The Nigerian entries stood out among thousands of submissions across the Europe, Middle East and Africa (EMEA) region, earning four highly coveted SABRE Awards:
1. Diamond SABRE Award – Company of the Year
*IndomieHeroesAward — Indomie Noodles* with *Chain Reactions Africa*
*This award recognises the organisation that has demonstrated the most impressive reputation management over the past year.*
2. SABRE Award for Superior Achievement in Research and Planning
*OdourPandemic — Nivea* with *Chain Reactions Africa*
*Awarded for excellence in insight-led campaign development and execution.*
3. Healthcare Category
*OdourPandemic — Nivea* with *Chain Reactions Africa*
*Celebrating outstanding public relations efforts in the healthcare sector.*
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4. Public Sector/Government Category
Striking Gold — Federal Ministry of Art, Culture and Creative Economy (FMACCE)* with Chain Reactions Africa
*Recognising impactful communication that bridges government policy with public engagement.*
5. *Financial Communications: NB Rights Issue Campaign* – Nigerian Breweries with Integrated Indigo
Speaking on the historic win, *Dr. Nkechi Ali-Balogun, fnipr*, Chair/CEO of PRCAN, stated:
“These awards are not just a win for the agencies and their clients, but a national triumph. They showcase the creativity, strategy, and global relevance of Nigerian public relations. We commend Chain Reactions Africa, Integrated Indigo and their clients for flying the Nigerian flag high and setting a new benchmark for excellence in the African communications landscape.”
She further emphasised that the wins reflect the transformative role of strategic communication in enhancing brand equity, influencing public policy, and solving societal problems.
About the SABRE Awards
The *SABRE Awards* (Superior Achievement in Branding, Reputation & Engagement), organised by PRovoke Media, are the world’s largest and most respected awards programme for public relations. They recognise campaigns that demonstrate the highest levels of strategic planning, creativity, and measurable results. The EMEA SABRE Awards, in particular, highlight the best work across Europe, the Middle East and Africa, with entries reviewed by a panel of international experts.
About PRCAN
The *Public Relations Consultants Association of Nigeria (PRCAN)* is the umbrella body of public relations consultancy firms in Nigeria. Established under the provisions of the Nigerian Institute of Public Relations (NIPR) Act and constituted by its Bye Laws, PRCAN promotes professional excellence, ethical conduct, and capacity building among Nigerian PR firms. It is committed to advancing the standards and practice of public relations consultancy in Nigeria.
*Signed:*
Dr. Monday Ashibogwu, fnipr
Public Relations Officer, Public Relations Consultants Association of Nigeria (PRCAN)
