NECCI PR Roundtable to Examine AI, Algorithms and Information Integrity
The 26th edition of the NECCI PR Roundtable is set to convene leading figures from government, business, technology, academia, the media and the public relations industry to examine the growing influence of artificial intelligence and algorithmic systems on public communication, information integrity and democratic discourse in Nigeria.
The annual forum, founded and convened by renowned public relations practitioner, Dr. Nkechi Ali-Balogun, fnipr, will hold on Friday, October 30, 2026, at the Eko Hotel and Suites, Victoria Island, Lagos.
This year’s edition is themed, “Algorithmic Influence and Public Relations: AI, Information Integrity and the Ethics of Democratic Discourse in Nigeria.”
Organisers said the theme reflects the increasing impact of artificial intelligence on how information is created, distributed, consumed and amplified, with significant implications for public relations, journalism, governance, business and democratic participation.
The roundtable is expected to explore the opportunities and challenges presented by AI-driven communication, including misinformation, disinformation, algorithmic bias, digital manipulation, deepfakes and the ethical deployment of artificial intelligence.
Speaking ahead of the event, the Founder and Convener of the NECCI PR Roundtable, Dr. Nkechi Ali-Balogun, said the rapid advancement of artificial intelligence has made discussions on information integrity and ethical communication more urgent than ever.
“We live in a rapidly changing world powered by AI, where a single algorithm can shape political narratives, fuel conspiracy theories and dictate what millions read, believe and share long before journalists or public relations professionals can intervene,” she said.
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According to her, artificial intelligence is no longer a futuristic concept but a technology actively reshaping public conversations by curating content, amplifying misinformation and reinforcing digital echo chambers.
She noted that the emergence of deepfakes, synthetic media and AI-generated content has created unprecedented challenges for communication professionals, requiring new strategies for protecting credibility and public trust.
“The tools have changed. The speed has changed. The stakes have changed. And so must we,” Ali-Balogun added.
She explained that the 2026 edition would use Nigeria as a case study to examine how global technological developments are affecting an emerging democracy with expanding digital access but declining public trust.
According to her, the discussions will focus on practical approaches to balancing innovation with ethical responsibility while preserving accountability, transparency and credibility in communication.
Participants will also examine the roles of governments, businesses, technology companies, media organisations, public relations practitioners and citizens in safeguarding information integrity and promoting responsible digital communication.
In addition, the forum will identify practical strategies organisations and communication professionals can adopt to build resilient reputations and effectively navigate an increasingly algorithm-driven information ecosystem.
Now in its 26th edition, the NECCI PR Roundtable has, over the past 25 years, established itself as a leading platform for strategic dialogue, bringing together policymakers, business leaders, academics, journalists and communication experts to discuss issues shaping Nigeria’s communication landscape.
Organisers said this year’s edition continues that tradition by placing artificial intelligence, information integrity and the ethics of democratic discourse at the centre of conversations on the future of public relations and the preservation of public trust in Nigeria’s evolving digital society.
By PRNigeria
