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Home Security NPS Wins African Award for Prison Decongestion Campaign
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NPS Wins African Award for Prison Decongestion Campaign

By
Prnigeria
-
April 17, 2018
CG NPS Jaafar Ahmed
CG NPS Jaafar Ahmed

NPS Wins African Award for Prison Decongestion Campaign

The Nigeria Prison Service (NPS) has won SABRE Awards Africa on Public Education for its media campaign on Prison Decongestion by tackling the plight of awaiting trial inmates (ATI).

The annual award which recognizes Superior Achievement in Branding Reputation and Engagement will be presented at the forthcoming Conference of African Public Relations Association (APRA) in Gaborone, Botswana.

The NPS’ campaign which was executed by award-winning Image Merchants Promotion Limited, publishers of PRNigeria, created massive public awareness for mass-mobilisation and positive response from the concerned stakeholders who deployed legal and constitutional procedures to address the challenges of the alarming statistics of ATI.

Twenty-eight public relations campaigns from across the African continent have been selected as winners in the second annual event.

Read Also:

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  • NAF Airstrikes Destroy Bandit Hideout in Chikun

“The quality of work in Africa is improving year on year,” says Paul Holmes, who served as chair of the judges. “We are seeing exceptional campaigns from across the entire region, with increasingly sophisticated use of digital channels and a more integrated approach.”

Concerned on the frightening populations of awaiting trial inmates, who were not convicted by the court, on assumption of office, the Controller General of Prison, Ahmed Jaafaru announced his determination to decongest the prison through effective strategies of Public Relations and Advocacy Campaigns.

With support from the Centre for Crisis Communication (CCC) and Prisoners’ Rehabilitation and Welfare Action (PRAWA), some of the campaign strategies included Facility Tours of Prisons, Media Relations, Training of Prisons Public Relations Officers and Stakeholders Engagements.

The outcomes included the enhanced capacity of PR Officers with fair media coverage, editorial mentions and robust Stakeholders’ Participation. Between January to December 2017, the campaigns were successful as the statistics of the ATI dropped to 66% by the end (December) 2017.

Factors responsible for the awaiting trial inmates in Nigeria include but not limited to high remand in custody, lack of speedy trials, overuse of imprisonment rather than fine on lesser offences by the courts, abuse of arrest powers and bail conditions by the police.

By PRNigeria

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Bauchi Muslim Parliament Backs Senator Buba's Peace EffortsGlobal Winner Nafisa Visits Professor Isa PantamiNAF Airstrikes Destroy Bandit Hideout in ChikunNigerian Troops Eliminate Notorious Bandit Deputy Commander in KogiPolice Arrest 56 Suspects in Coordinated Raids Across FCTWho Really Killed Charlie Kirk? By Femi Fani-KayodeMilitary Strengthens Counter-Insurgency Drive as PCRC, NSCDC Seek Support in BornoNAHCON staff commend Chairman Over New Postings, PromotionsMilitary Eliminates Terrorist Commanders in Yobe, Foil Attacks in Sokoto, ZamfaraUNIMAID appoints Prof. Mu’azu as Pioneer Dean, Faculty of CommunicationKano Separated Conjoined Twins Return Home After Successful Surgery in S/ArabiaCourt Okays DSS Request to Accelerate Trial of Al-Barnawi, 4 Other TerroristsKano Government Approves ₦1.1bn for School Uniforms to Tackle Out-of-School Children CrisisPolice Chief Tasks Border Patrol Commanders on Enhanced SecurityAir Chief Links Fiscal Discipline to Nigeria’s National Security, Operational Readiness
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