• Home
  • Anti-Corruption
  • Fact-Check
  • Economy
  • National
    • Government
  • Security
  • Features
  • State
  • Event
    • PR Nigeria Award
  • E-Paper
Search
  • Home
  • About
  • Adverts
  • Contact
Sign in
Welcome! Log into your account
Forgot your password? Get help
Password recovery
Recover your password
A password will be e-mailed to you.
PRNIGERIA PRNigeria News
PRNIGERIA PRNIGERIA
  • Home
  • Anti-Corruption
    • NAHCON

      Renewed Hope in Hajj Operations: NAHCON Records Milestone Achievements Under Tinubu…

      Mohammed Idris Malagi, Honorable Minister of Information and National Orientation

      FG Reaffirms Non-Interference in ICPC, EFCC Operations

      ICPC Secures Conviction of Rector for Running Unaccredited Degree Programmes

      Engr Abba Babagana Dalori

      Engr Dalori Forfeits Galaxy Hospital, Petrol Station, Properties & Cash

      Chinese nationals jailed in Lagos

      Court Jails Nine Chinese Nationals for Cybercrime in Lagos

  • Fact-Check
  • Economy
    • FG, States, LGs Share N2.225trn Revenue for August – FAAC

      Nigeria Customs Aligns with Finance Ministry over 4% FOB Policy Review

      Members Board of Directors of Dangote Refinery

      Dangote Refinery Deploys 4,000 CNG Trucks, Promises 24,000 Jobs as Fuel…

      Renewed Hope in Central Banking

      Book Review: Renewed Hope in Central Banking – A Blueprint for…

      NAHCON

      Renewed Hope in Hajj Operations: NAHCON Records Milestone Achievements Under Tinubu…

  • National
    • FG, States, LGs Share N2.225trn Revenue for August – FAAC

      Tinubu Lifts State of Emergency in Rivers, Reinstates Fubara, Legislators

      Crowned Prince Salman of Saudi Arabia

      Saudi Frees Nigerian Pilgrims Framed by Drug Syndicate

      President Bola Ahmed Tinubu and Minister of Women Affairs Imaan Sulaiman-Ibrahim presenting a cheque to women

      Renewed Hope Agenda: Group Passes Vote Of Confidence On Tinubu’s Minister,…

      A Group of Terrorists/Bandits

      Nigeria Fights Back Against Banditry and Insecurity By Senator Iroegbu

    • Government
      • FG, States, LGs Share N2.225trn Revenue for August – FAAC

        ICPC Secures Six-Year Jail Term for Sokoto River Basin Director

        Chairman NAHCON Professor Abdullahi Saleh Usman meets with Katsina State Governor Dikko Radda

        NAHCON Boss Meets Katsina Governor, Pushes for Early 2026 Hajj Payments,…

        MURIC to Alaafin: No Law Grants You Power to Appoint Chief…

        President Bola Ahmed Tinubu and Minister of Women Affairs Imaan Sulaiman-Ibrahim presenting a cheque to women

        Renewed Hope Agenda: Group Passes Vote Of Confidence On Tinubu’s Minister,…

  • Security
    • ICPC Secures Six-Year Jail Term for Sokoto River Basin Director

      Police Officer

      Kaduna Police Arrest Two Suspects Over Illegal Possession of Firearms

      Nigeria’s Minister of Defence, Mohammed Badaru Abubakar,meets with Security Leaders in Beijing

      Badaru Joins Global Leaders at Beijing Forum on Peace, Security

      Crowned Prince Salman of Saudi Arabia

      Saudi Frees Nigerian Pilgrims Framed by Drug Syndicate

      Military Troops in Action

      Troops Ambush Bandits in Plateau, Neutralise One 

  • Features
    • A Group of Terrorists/Bandits

      Nigeria Fights Back Against Banditry and Insecurity By Senator Iroegbu

      A Group of Terrorists/Bandits

      Nigeria Fights Back Against Banditry and Insecurity

      Engr. Suleiman Bolakale Kawu Agaka

      Engr. Kawu: A Heroic Homecoming for a Man of the People…

      Prof Isa Pantami, former Minister of Communication and Digital Economy

      Gombe Tech Training: Pantami’s Call for a Paradigm Shift By Muhd…

      Healing Nigeria: A Chronicle of Health Reforms

      Book Review: Is This the Cure? A Look into Healing Nigeria…

  • State
    • ICPC Secures Six-Year Jail Term for Sokoto River Basin Director

      Chairman NAHCON Professor Abdullahi Saleh Usman meets with Katsina State Governor Dikko Radda

      NAHCON Boss Meets Katsina Governor, Pushes for Early 2026 Hajj Payments,…

      Police Officer

      Kaduna Police Arrest Two Suspects Over Illegal Possession of Firearms

      Crowned Prince Salman of Saudi Arabia

      Saudi Frees Nigerian Pilgrims Framed by Drug Syndicate

      MURIC to Alaafin: No Law Grants You Power to Appoint Chief…

  • Event
    • Chairman NAHCON Professor Abdullahi Saleh Usman meets with Katsina State Governor Dikko Radda

      NAHCON Boss Meets Katsina Governor, Pushes for Early 2026 Hajj Payments,…

      Flier for the programs that happened for the elderly by members of BUKAA FCT

      BUKAA FCT Appreciates Sponsors after Aerobics, Football Exercises

      Prof. Abubakar Mu’azu

      UNIMAID appoints Prof. Mu’azu as Pioneer Dean, Faculty of Communication

      NIPR President Ike Neliaku

      NIPR Inducts 422 New Members, Urges Commitment to National Unity

      Baze University Management visits TETFUND, Showcases Tech-Driven Growth, National Impact

    • PR Nigeria Award
  • E-Paper
Home Anti-Corruption PR Gift Not Unethical, says Expert
  • Anti-Corruption

PR Gift Not Unethical, says Expert

By
Prnigeria
-
April 11, 2019

PR Gift Not Unethical, says Expert
A Public Relations (PR) expert has debunked the notion that any kind of gift is unethical and tend to corrupt the communication industry.

Speaking at a Media Workshop on Legal and Ethical Issues in Investigative Journalism in Nigeria, Yushau Shuaib, a seasoned PR Practitioner said that not all favours and gifts are intended to compromise the integrity of journalists.

The Media Workshop organized by Daily Trust Foundation in collaboration with Centre for Media Law and Development and MacArthur Foundation had in attendance journalists, public relations experts and representative of critical institutions and security agencies.

Shuaib who is the founder of PRNigeria and author of award-winning PR book ‘An Encounter with the Spymaster’ told the participants at the workshop that there is a clear line of distinction in professional conducts in public relations practice which is a legitimate business of communication and the ethical standard in journalism on news reporting.

“The western world by their orientation and contentment perceive a gift as an improper behaviour to gain an advantage through illegitimate means, while the rich African culture and traditional belief recognise a gift as a demonstration of mutual relationship and love.

“We should also note that there is a distinction between an advertisement which is a payment for media space and Public relations practice which encourages mutual and beneficial relationships. In PR practice, seasonal gifts, Honorariums, sponsored fellowship, reciprocal presents and other show of support and kindness are not intended to compromise the integrity of the recipients but to acknowledge partnerships, appreciates diligence in professional conducts and facilitate creativity and productivity.

Read Also:

  • FG, States, LGs Share N2.225trn Revenue for August – FAAC
  • ICPC Secures Six-Year Jail Term for Sokoto River Basin Director
  • NAHCON Boss Meets Katsina Governor, Pushes for Early 2026 Hajj Payments, Promises Easier Exercise

“As PR Practitioners, we strongly kick against any inducement that tends to compromise the integrity of reporters, but we nevertheless see nothing wrong in organizing events that appreciate the stakeholders through sponsored programmes, corporate Social Responsibilities, promotional gifts, facility tours and other expenses that are not necessarily provided in cash but in kind.

“The concept of ‘glocalization’ rather than globalization should address our local peculiarity as we see nations offer their partners a commitment to reciprocity and fairness. It is time Africans jettison some practices by the western media which are alien to our national identities and cultural peculiarities.

Meanwhile in a paper titled, “Security Agencies and Media in Nigeria: An Overview,” the Executive Secretary of Centre for Crisis Communication (CCC) Air Commodore Anas Yusuf, stated that the relationship between the security agencies and press is very critical in safeguarding and shaping the democratic credentials of a nation.

Represented by retired Commodore Kabir Yusuf, the CCC Boss urged the media to shun sensationalism in the coverage of security activities and endeavour to balance reports on military engagements with terrorists.

He said: “As much as possible, the media is expected to reduce or moderate its partisan disposition in reporting or analyzing security issues. It should be neutral as much as possible while covering security operations.”

Also speaking at the occasion, Mr. Mike Amarere, a veteran broadcaster with the African Independent Television (AIT), noted that national interests and public good are relegated to the background by state’s institutions like the judiciary, those who enact laws and security agencies, to pursue the vested interests or champion the narrow agenda of political leaders and some influential elites.

‘In Nigeria, interests of ruling class constitute national interest. Unlike other developed society, the interests of the elite and ruling class are what constitutes national interest in developing countries such as Nigeria.”

Amarere lamented the communication disconnect between the security agencies and the press, advocating for a strong collaboration between the two institutions.

Participants received certificates at the end of the workshop.

By PRNigeria

VISIT OUR OTHER WEBSITES
PRNigeria.com EconomicConfidential.com PRNigeria.com/Hausa/
EmergencyDigest.com PoliticsDigest.ng TechDigest.ng
HealthDigest.ng SpokesPersonsdigest.com TeensDigest.ng
ArewaAgenda.com Hausa.ArewaAgenda.com YAShuaib.com
  • TAGS
  • Journalism
  • MacArthur Foundation
  • PR Gift
  • Public RElations
Previous articleICPC Nabs Education Director for Living Above Salary
Next articleNigeria, Japan Sign $14.2m Grant Aid to boost Disease Diagnostic
Prnigeria
Prnigeria
https://prnigeria.com
PRNigeria is the pioneer Press Release Distribution agency in Nigeria. A member of image Merchant Promotions limited, PRNigeria encourages individuals and organisations to be more transparent in their information management. with dedicated Editorial staffs, the PRNigeria ensures that information provided on its platforms are timely, factual and authoritative Read more at: //prnigeria.com/about/
Facebook Twitter

RELATED ARTICLESMORE FROM AUTHOR

Tinubu Lifts State of Emergency in Rivers, Reinstates Fubara, Legislators

President Bola Ahmed Tinubu and Minister of Women Affairs Imaan Sulaiman-Ibrahim presenting a cheque to women

Renewed Hope Agenda: Group Passes Vote Of Confidence On Tinubu’s Minister, Imaan Sulaiman-Ibrahim

Omoyele Sowore and President Bola Ahmed Tinubu

Finally, DSS Files Charge Against Sowore, Twitter, and Facebook over Anti-Tinubu Post

NAHCON

Renewed Hope in Hajj Operations: NAHCON Records Milestone Achievements Under Tinubu Administration

Professor Isa Ali Ibrahim Pantami and Nafisa Abdullah Aminu

Global Winner Nafisa Visits Professor Isa Pantami

Omoyele Sowore, Bayo Ononuga and Adeola Ajayi

Sowore’s Provocation, Onanuga’s Plea and the DSS Overreach

Police Nab ‘Obi of Lagos,’ Foil ₦1.5 Billion New Palace Fraud

FACT-CHECK: Did Governor Uba Sani describe El-Rufai as “Godsent” who assisted him with various needs, including property acquisitions and even against Peter Obi?

The Arrest of Ansaru Kingpins Mahmud Muhammad Usman aka Abu Bara’a, and Mahmud al-Nigeri aka Mallam Mamuda

DSS Secures 15-Year Jail Term for Ansaru Leader Over Illegal Mining

Mrs Diiarau Didi Esther Walson-Jack OON mni, SEC 30, 2008, the new Head of the Civil Service of the Federation

Personnel Audit to End Guesswork in Civil Service Reforms – Walson-Jack

Nigerian Army Rescues Abducted Major in Delta State

AFIT graduates

AFIT Produces 302 New Personnel to Boost Air Force Technical Capacity

LEAVE A REPLY Cancel reply

Log in to leave a comment

Recent Posts

  • FG, States, LGs Share N2.225trn Revenue for August – FAAC
  • ICPC Secures Six-Year Jail Term for Sokoto River Basin Director
  • NAHCON Boss Meets Katsina Governor, Pushes for Early 2026 Hajj Payments, Promises Easier Exercise
  • Kaduna Police Arrest Two Suspects Over Illegal Possession of Firearms
  • Tinubu Lifts State of Emergency in Rivers, Reinstates Fubara, Legislators
  • Home
  • About
  • Adverts
  • Contact
© 2020 PRNigeria. All Rights Reserved.
Latest News
FG, States, LGs Share N2.225trn Revenue for August – FAACICPC Secures Six-Year Jail Term for Sokoto River Basin DirectorNAHCON Boss Meets Katsina Governor, Pushes for Early 2026 Hajj Payments, Promises Easier ExerciseKaduna Police Arrest Two Suspects Over Illegal Possession of FirearmsTinubu Lifts State of Emergency in Rivers, Reinstates Fubara, LegislatorsBadaru Joins Global Leaders at Beijing Forum on Peace, SecuritySaudi Frees Nigerian Pilgrims Framed by Drug SyndicateTroops Ambush Bandits in Plateau, Neutralise One MURIC to Alaafin: No Law Grants You Power to Appoint Chief Imam of OyoRenewed Hope Agenda: Group Passes Vote Of Confidence On Tinubu’s Minister, Imaan Sulaiman-IbrahimNigeria Fights Back Against Banditry and Insecurity By Senator IroegbuNigeria Fights Back Against Banditry and InsecurityNavy Retrains Personnel on Weapon Handling to Boost Operational EfficiencyFirefighters Rescue Nine Victims from Burning 6-Storey Building in LagosPolice Arrest Seven over Death of IBB University Student, Nab Four Robbery Suspects in Suleja
X whatsapp