• Home
  • Anti-Corruption
  • Fact-Check
  • Economy
  • National
  • Security
  • Features
  • State
  • Event
  • E-Book
Search
  • Home
  • About
  • Adverts
  • Contact
Sign in
Welcome! Log into your account
Forgot your password? Get help
Password recovery
Recover your password
A password will be e-mailed to you.
PRNIGERIA PRNigeria News
PRNIGERIA PRNIGERIA
  • Home
  • Anti-Corruption
  • Fact-Check
  • Economy
  • National
  • Security
  • Features
  • State
  • Event
  • E-Book
Home Event APRA Tanzania 2022: PR Practitioners Urged to Propel Africa Through Positive Narratives
  • Event

APRA Tanzania 2022: PR Practitioners Urged to Propel Africa Through Positive Narratives

By
Prnigeria
-
May 26, 2022

APRA Tanzania 2022: PR Practitioners Urged to Propel Africa Through Positive Narratives

Public Relations practitioners across Africa has been charged to use the influence of great African stories to propel the continent to the next level of global competitiveness.

PR experts and scholars agreed that there African communicators need to do more in enhancing the image of the country at the annual conference of African Public Relations Association taking place in Dar Es Salaam, Tanzania.

The Head of Public Relations and Corporate Communications, Kenyan Tourism Board, Wausi Walya speakung on Africa’s competitive edge – The PR Practitioner’s Voice in Enhancing the Continent’s Resilience pointed out that Africa is a sleeping giant.

She insisted that the PR practioners should redefine the continent’s synergy and bring out the tools to tell its own story

“The use of digital space has given us alot of opportunity to do this, so how far can we stretch the continent on the global stage?,” Walya wondered.

According to her, the COVID-19 pandemic gave Africa an opportunity to prove the world wrong in terms of its own narrative and data is at the heart of it all.

“Give data and value for PR, learn how to stick to data, activate events that showcases Africa. we have a lot of great stories and as we tell this stories, the role of media in this journey can’t be overstated,” she emphasised.

Speaking on the same theme, a Communication Lecturer at St. Augustine University of Tanzania, Dr. David Mrisho said that reputation, branding and identity are key to positioning Africa for global competitiveness.

Mrisho said that Media literacy is a tool for value creation for PR professionals.

He said: “We need to know what we want in terms of power in Africa. We need to ensure we are proactive enough and are able to see things outside the box,” Mrisho said.

Read Also:

  • NAF Invites Applications for Airmen, Airwomen Recruitment 46/2025
  • Bilyaminu Bello’s Family Condemns Presidential Pardon for Maryam Sanda, Cites “Inexorable Pain”
  • Kano Police Bust Armed Robbery Syndicate, Arrest 9 Suspects, Recover Weapons

He believed that despite the challenges in Africa, the continent has a vision which it can harness by turning itself to the large and small challenges that happens everyday.

“Trust, resilience has to be connected to moral reformation which will help us bounce back and send us where we want to be. It’s about thriving, resilience and quality that keeps us going. Resilience in terms of communication and global competitiveness,” he said.

He however clarified that Public Relations (PR) is not only about sending and receiving messages.

“It’s about creating meaning in life. We need more than information, we need meaning that transform life and that is why we talk about reputation, branding and identity. The way you talk and do things should be connected to meaning

“APRA is here today not only to send the message of resilience but to bring meaning to Africa,” he enthused.

He tasked PR practitioners to always communicate because they want to see and trigger change.

“Africa needs change, we need to cause the emotion, we need to cause the movement that will trigger the change.

“It’s about understanding, creating hermony and relationship with organizations and stakeholders.

“We should care about the choices we make and skills we use when creating message through the media and how it connect to reality,” he concluded.

PRNigeria reports that delegates in the communications industry converged in Tanzania to discuss how Public Relations as a profession can be effectively utilised as a tool to reshape the continent’s narrative in order to meet global competitiveness and glory.

The conference which features Africa’s biggest and best includes practitioners across public relations, corporate communicators, crisis management, reputation management and scholars.

The occasion also witnessed the annual African PR awards thag recognise Special Achievements in Branding, Reputation and Engagement (SABRE). Outstanding PR firms and their clients in Africa bagged different categories of certificates of excellence and trophies at the event.

By PRNigeria

VISIT OUR OTHER WEBSITES
PRNigeria.com EconomicConfidential.com PRNigeria.com/Hausa/
EmergencyDigest.com PoliticsDigest.ng TechDigest.ng
HealthDigest.ng SpokesPersonsdigest.com TeensDigest.ng
ArewaAgenda.com Hausa.ArewaAgenda.com YAShuaib.com
  • TAGS
  • APRA Tanzania
  • Positive Narratives
  • PR Practitioners
  • Propel Africa
  • SABRE
  • Wausi Walya speakung
Previous articleAmb Takalmawa Urges African PR Practitioners to Celebrate AfCFTA, Boost Continent’s Image
Next articleSolacebase Trains Journalists On Investigative Health Reportage At Grass-Root
Prnigeria
Prnigeria
Xing

RELATED ARTICLESMORE FROM AUTHOR

Scars: Nigeria’s Journey and the Boko Haram Conundrum

Gen. Irabor’s Book Exposes Boko Haram’s Sexual Violence Tactics and Drug Use

Lusaka Set to Host Historic Launch of League of African Ambassadors

NDLEA Logo

NDLEA Operatives Nab Businessman After Excreting 127 Wraps of Cocaine at Kano Airport

Kanwan Katsina Commends NIPR, Urges Registration for PR Professionals

Nigerian Youths

Foreign Hands and the Dangerous Narratives Hurting Nigeria, By Mukhtar Ya’u Madobi

Scars: Nigeria’s Journey and the Boko Haram Conundrum

In Scars, Gen. Irabor Chronicles the Human Toll of Boko Haram: 2,700 Soldiers and 350,000 Lives Lost

GOCOP Elects Danlami Nmodu as President, Inaugurates New EXCO

Troops Crush Terrorist Attack in Ngamdu, Kill Several Insurgents

Guests at IPRA Conference in Ghana

TRAVELOGUE: Of a Roadside Presidential Office, a Wise Driver and 3 Days in Ghana

Yushau Shuaib

Yushau Shuaib @56: Celebrating a Grandmentor By Dahiru Lawal

Baze University Mental Health Walk

Mental Health, Career Growth Take Centre Stage As Baze University Hosts 2025 Career Week

GWA Award Winners 2025

Another Beautiful Evening for Nigeria Customs in Accra

Recent Posts

  • NAF Invites Applications for Airmen, Airwomen Recruitment 46/2025
  • Bilyaminu Bello’s Family Condemns Presidential Pardon for Maryam Sanda, Cites “Inexorable Pain”
  • Kano Police Bust Armed Robbery Syndicate, Arrest 9 Suspects, Recover Weapons
  • Improving Nigeria’s Digital Safety Through Customs–NCC Synergy
  • Kwara Gov’t Disburses N180 Million to Families of Fallen Forest Guards, Vigilantes, Community Fighters
  • Home
  • About
  • Adverts
  • Contact
© 2020 PRNigeria. All Rights Reserved.
Latest News
NAF Invites Applications for Airmen, Airwomen Recruitment 46/2025Bilyaminu Bello's Family Condemns Presidential Pardon for Maryam Sanda, Cites "Inexorable Pain"Kano Police Bust Armed Robbery Syndicate, Arrest 9 Suspects, Recover WeaponsImproving Nigeria’s Digital Safety Through Customs–NCC SynergyKwara Gov't Disburses N180 Million to Families of Fallen Forest Guards, Vigilantes, Community FightersDSS Warns Public Against another Dismissed Officer Impersonating AgencyTrump Arrives in Israel Ahead of Egypt Summit on Gaza Peace EffortsInformation Minister Congratulates Danlami Nmodu on Election as GOCOP PresidentFCT Police Raid Criminal Hideouts, Arrest 52 SuspectsPolice Reform Deepens as NASS Okays 2 Landmark Bills to Strengthen ForceAfrican body, experts urge leaders to step up countries' health financingSoldier, Wife Found Dead at Wawa Cantonment as Army Orders InvestigationGen. Irabor’s Book Exposes Boko Haram’s Sexual Violence Tactics and Drug UseIGP Reassigns Senior Police Officers to FCT, Kogi Commands Pending PSC ApprovalArmy Eliminates Wanted IPOB Commander, 26 Others, Rescue Hostages in Nationwide Operations
X whatsapp