• Home
  • Anti-Corruption
  • Fact-Check
  • Economy
  • National
  • Security
  • Features
  • State
  • Event
  • E-Book
Search
  • Home
  • About
  • Adverts
  • Contact
Sign in
Welcome! Log into your account
Forgot your password? Get help
Password recovery
Recover your password
A password will be e-mailed to you.
PRNIGERIA PRNigeria News
PRNIGERIA PRNIGERIA
  • Home
  • Anti-Corruption
  • Fact-Check
  • Economy
  • National
  • Security
  • Features
  • State
  • Event
  • E-Book
Home Features A Practitioner’s Musing on World Public Relations Day 2024 By Omoniyi Ibietan
  • Features

A Practitioner’s Musing on World Public Relations Day 2024 By Omoniyi Ibietan

By
Omoniyi Ibietan
-
July 16, 2024
Dr Dr. Omoniyi Ibietan of NCC
Dr Dr. Omoniyi Ibietan of NCC

A Practitioner’s Musing on World Public Relations Day 2024 By Omoniyi Ibietan

By Omoniyi Ibietan, Ph.D., fnipr

At the heart of communication management is Public Relations (PR). It is the branch of communication that focuses on promoting good image and optimizing virtuous news about individuals or organisations and preventing bad news and unpleasant perceptions about a brand. The PR processes are deliberate, intentional, interactional, affective, and goal-oriented; and public relations is not just a management function but, in the words of the President of NIPR, Ike Neliaku, Ph.D., PR is also a leadership function.

Public relations practice formally started in Nigeria in 1943 as a government department. After Independence, the Department was moved to the emergent Federal Ministry of Information (FMI). Dr. Sam Epelle, who became the Director of PR at FMI, was instrumental to the formation of the Public Relations Association of Nigeria (PRAN) in 1963. In 1972, PRAN was renamed Nigerian Institute of Public Relations (NIPR). According to Badaru (2012), PRAN was the first attempt made by Nigerians to perfect PR practice in Nigeria.

So, while governmental PR birthed the practice of PR in Nigeria, it was soon followed by corporate PR when the United African Company set up a PR department as the transition from goods merchandising to industrial production locally showed the imperative of broader communication with customers. However, as Offonry (1985) documented, the establishment of mass communication studies at the universities in Nsukka and Lagos, and the Institute of Management and Technology, Enugu, provided the intellectual spine for the effective practice of the profession in Nigeria.

Read Also:

  • IGP Decorates 16 Senior Officers, Harps on Integrity, Professionalism
  • INEC Chairman Amupitan Appoints Multi-Award Winner Adedayo Oketola as Chief Press Secretary
  • Coup Whispers and the Crisis of Trust By Haroon Aremu

Today, more than half of about 270 universities in Nigeria and at least 60 of the polytechnics, monotechnics and allied institutions in Nigeria offer communication studies programmes that include public relations. The practice has also flourished, especially after the Nigerian Institute of Public Relations (NIPR) was chartered in 1990,
– the very first national public relations institution in the world to be chartered. The law establishing PR in Nigeria has become an Act of the National Assembly and codified in Cap 114 of the Laws of the Federation of Nigeria. It is interesting to note that whereas the CIPR of the UK was established 15 years before NIPR, the NIPR was chartered in 1990, 15 years before CIPR got the Privy Council’s nod to be a chartered body.

It is also significant that public relations functions in the Nigerian public service have been caderised since December 2023. For practitioners in Nigeria and on the African continent, we can only look forward to a greater future, especially in the context of the Renaissance unfolding in NIPR and APRA. It is also gratifying that the Global Alliance for Public Relations and Communication Management (ally of NIPR and APRA) will be presenting a memo to the United Nations this month requesting that “RESPONSIBLE COMMUNICATION” be made the 18th Sustainable Development Goal.

Suffice it to say that, it has been an amazing journey of evolution for public relations and I look forward, very enthusiastically, to a reinforced trajectory for public relations scholarship and practice, especially leveraging technology and data for insight. I therefore raise the banner of ethical and responsible use of Artificial Intelligence in public relations practice in our fast-paced changing world.

#WorldPRDay
#BoldlyPublicRelations

Ibietan is the Head of Media Relations at the Nigerian Communications Commission and Secretary General of African Public Relations Association.

VISIT OUR OTHER WEBSITES
PRNigeria.com EconomicConfidential.com PRNigeria.com/Hausa/
EmergencyDigest.com PoliticsDigest.ng TechDigest.ng
HealthDigest.ng SpokesPersonsdigest.com TeensDigest.ng
ArewaAgenda.com Hausa.ArewaAgenda.com YAShuaib.com
  • TAGS
  • Federal Ministry of Information and National Orientation
  • Nigerian Institute of Public Relations
  • Public RElations
  • WorldPRDay
Previous articleSecurity Chiefs, GMD NNPCL Brainstorm to Tackle Oil Theft, Boost Production 
Next articleWorld PR Day: Lagos NIPR Urges PR Pros to Leverage Innovation for Global Relevance
Omoniyi Ibietan
Omoniyi Ibietan
Xing

RELATED ARTICLESMORE FROM AUTHOR

President Bola Ahmed Tinubu with newly appointed service chiefs

Coup Whispers and the Crisis of Trust By Haroon Aremu

IGP Kayode Egbetokun Police Boss

Rethinking Policing in Lagos By Adebisi A. Oyeshakin

Barau Jibrin and the Search for a Constitution That Works By Ozumi Abdul

Christian Association of Nigeria CAN

Christian Genocide and the Dangers of Mischaracterisation By Femi Fani-Kayode

A Group of Terrorists/Bandits

On Kwara’s Silent Crisis By Aromaradu S. Salihu

Farmers

Beyond the Rain: Nigerian Farmers Reimagine Survival in a Climate of Change” By Shakirudeen Abdulazeez

Unlocking Nigeria’s Fiscal Future Through Tax Reform By Abdullateef M Awal

Nigerian Youths

Empowering Nigerian Youth in Building a Climate-Resilient Future By Mustapha Abdulganiyu

President Bola Ahmed Tinubu

Nigeria’s Painful Path from Policy to Prosperity By Shukurat T. Ibrahim

A Group of Terrorists/Bandits

The Forgotten Victims: Reclaiming the True Story of Boko Haram’s War on Muslims By Dr. Zanna Hassan

Still on the Misleading Global Story About Nigeria’s Insecurity, By Mukhtar Ya’u Madobi

Critical Appraisal of Mike Arnold’s Findings on Alleged Christian Genocide in Nigeria, By Prof. Adam Abba-Aji

Recent Posts

  • IGP Decorates 16 Senior Officers, Harps on Integrity, Professionalism
  • INEC Chairman Amupitan Appoints Multi-Award Winner Adedayo Oketola as Chief Press Secretary
  • Coup Whispers and the Crisis of Trust By Haroon Aremu
  • Tinubu Seeks Senate Confirmation of New Service Chiefs 
  • A’Ibom Police Dismantle Illegal Firearms Factory, Arrest 2 Suspects
  • Home
  • About
  • Adverts
  • Contact
© 2020 PRNigeria. All Rights Reserved.
Latest News
IGP Decorates 16 Senior Officers, Harps on Integrity, ProfessionalismINEC Chairman Amupitan Appoints Multi-Award Winner Adedayo Oketola as Chief Press SecretaryCoup Whispers and the Crisis of Trust By Haroon AremuTinubu Seeks Senate Confirmation of New Service Chiefs A'Ibom Police Dismantle Illegal Firearms Factory, Arrest 2 SuspectsFG Moves to Empower Women in Climate Fight through Green Women Platform170 Foreigners Seek Application for Nigerian CitizenshipBadaru to Service Chiefs: Strengthen Unity, Deliver ResultsAnambra Guber Poll: We’ll Deal Decisively With Trouble Makers — Ribadu WarnsJUST IN: Tinubu Writes Senate, Seeks Confirmation of Newly Appointed Service ChiefsRethinking Policing in Lagos By Adebisi A. OyeshakinTroops Recover 70 Rustled Livestock in Katsina, Restore De-escalate Farmers-Herders Clash in SokotoPolice, Vigilantes Repel Armed Attack in Anambra, Neutralize OneNITDA Boss Pushes for Nigerian Rules on TikTok to Protect Local CultureTinubu Holds First Meeting with New Service Chiefs in Aso Rock 
X whatsapp