2023 IN2 SABRE Awards Winners Emerged in Germany

2023 IN2 SABRE Awards Winners Emerged in Germany

The IN2 SABRE Awards winners were revealed during the PRovoke EMEA Summit at Gesellschaftshaus Palmengarten in Frankfurt, Germany, on March 23, 2023.

The Spokespersons Digest, a publication of PRNigeria in this report, publishes the winners of various categories of the awards.

The Provoke Media’s In2Summit series is a high-level event designed for senior practitioners to address the critical issues impacting engagement, ranging from analytics, digital tech and content marketing, to big data, visual storytelling and new talent.

The In2 Summit was launched to explore the ways in which the scope, structure, language—indeed, the very definition—of communication is changing.

Today’s comms professionals need an understanding of big data and analytics, social media, social business and community management; the ability to create content across multiple platforms and channels; and to tell authentic brand stories to consumers and other critical audiences.

INDIVIDUALS
Creative Professional of the Year
Axel Bringel – Creative Professional of the Year — BCW

Innovator of the Year: Agency
Lubomir Alamanov, a PR Innovator — Lubomir Alamanov with SiteMedia Consultancy

Innovator of the Year: Brand
Innovator of the Year – Brand — Funso Aina

EXPERIENTIAL MARKETING
Live Events
Patient’s Parliament — Novartis with Narva Communications

Online/Virtual Events
Fortune favors the brave – MuniFin’s path to public finance thought leader — MuniFin (Municipality Finance Plc) with SEK

Digital Promo & Activation
Dream the Ocean Clean — OceanCare with Farner Consulting / Farner Schweiz

EARNED MEDIA
Digital/Print Media: General, Consumer and Lifestyle Media
The Last Photo — Campaign Against Living Miserably with Hope&Glory and adam&eveDDB

Digital/Print Media: Business/Trade Media
Europe’s Energy Future — Wärtsilä Energy with Kurio & Greenhouse Communications

Broadcast Media
Allianz Direct: The Bolt Battles — Allianz Direct with Team Lewis

Earned Media with Influencers + Communities
Be You. Period — Lil-Lets with Retroviral

Persuasive Content
No to Normal — Unilever with Daniel J Edelman

SPONSORED & PAID MEDIA
Paid Influencer Programs + Endorsements
One Size Doesn’t Fit Them All — Durex DLG with MSL The Practice

Product Placement (Entertainment Vehicle)
Remix Is The New Black — Fazer Confectionary with Kurio

Digital Marketing/Advertising
#SafeSpaceCar – A life saving change in the attitudes of young people’s traffic behaviour — Liikenneturva (The Finnish Road Safety Council) with SEKrio

SOCIAL MEDIA & COMMUNITY MANAGEMENT
Social Video
Have a Word — Mayor of London with Ogilvy PR UK

Social Photos
The Block of Untold Stories — Dr.Max Group with Ogilvy Romania

Social Publishing / Blogs
People Make Places: C-Suite LinkedIn to build brand and reputation — ISS A/S with Fourtold

Crowdsourcing & Co-creating
“Can’t do it? Yes, you can!” The heatpump challenge — Vaillant Germany with Ketchum / Nonsquare / Schellhorn PR / Martin Marketing

OWNED MEDIA
Mobile Apps
Sixty60 Swindler — Checkers Sixty60 with Retroviral

Digital Publishing
The Period Act — KIWI with Trigger Oslo

CSR, ESG and DEI Reporting
Vodacom Africa.connected: Making Sense of Social Progress — Vodacom with WE Communications South Africa

Annual Report
Union for the Mediterranean Annual Report 2021 — Union for the Mediterranean with Marco

Documentary Film and Video
Secret Life of Quarries — Caterpillar with Weber Shandwick

TOOLS AND TACTICS
AI/Virtual Reality/Augmented Reality/Immersive Technology
Digitalise Your Class! — Magyar Telekom with Uniomedia Communications

Audio: Podcasts + Music
Love of Sound — Samsung with Trigger Oslo

Gamification/User-Generated Contests
Dictator of Sweden — Civil Rights Defenders with Prime Weber Shandwick

Identity Branding
Beban Branding — Beban with Limefish Design

Illustrations + Photography
Dramatic Transformation — ASICS with Golin

Real-time Engagement (Crisis and Issues)
How AUTODOC rescued its employees in Ukraine — AUTODOC with MSLGroup Germany

Real-time Engagement (Newsjacking)
Pitch, Please — adidas with Hill+Knowlton Strategies

PR IN THE METAVERSE
Virtual Worlds
Shine a Light on XLH — Kyowa Kirin with Porter Novelli

Gaming in the Metaverse
Join The Police — The Lithuanian Police with Fabula Rud Pedersen Group

NFTs
OKX Celebrates Historical Royal Moment With NFT Jubilee Coin — OKX with Team Lewis

DATA AND ANALYTICS
Social Listening
Deliveroo Locals — Deliveroo with Coolr

Data in Campaign Planning and Development
#DontMissYourVaccine — NHS South East London Integrated Care System with Lynn

Behavioral Science
Battle Against Littering: behavioral research cleans Slovak towns and cities — ENVI-PAK with Seesame

Original/Commissioned Research for PR
Spotlight on Depression: shedding light on the unseen pandemic in Central-Eastern Europe and the Baltics — Janssen with Seesame

Measurement and Post-Campaign Analysis
Commetric and Institute of Molecular and Clinical Ophthalmology Basel (IOB)- Communicating scientific breakthrough in times of global pandemic — Institute of Molecular and Clinical Ophthalmology Basel (IOB) with Commetric

Campaign Awards
Platform Creation
Creating the National Databank — Virgin Media O2 with Hope&Glory, Missive, Broadcast Revolution

Content Marketing Campaign
The Sign Dance — ENS – Italian National Deaf Association with Omnicom PR Group Italy, DLV BBDO

Storytelling
2021 by George Orwell — Avast with The Romans

Combating Disinformation
#PostContentFightPutin — Ukraine Communications Support Network with Lynn

Emerging Sector Campaign
Women Are Complaining — Nimoklinikken with Geelmuyden Kiese

Pro-Bono Campaign
#Mynameis – The Fuh-Net-Ic Filter — Race Equality Matters with Daniel J Edelman

Micro-Budget Campaign
EY Sustainability Boardgame 2.0 — EY Austria

This Year’s Issue: Ukraine
Helpful – Information platform for Ukrainian refugees — SRK (Swiss Red Cross) with Rod / Farner Schweiz
Project Light: bringing 54 Ukrainian orphans to safety — Magen David Adom UK with Ready10
The centrepiece of the world stage “Russian War Crimes House” — Victor Pinchuk Foundation with Finn Partners

AGENCY AWARDS
PR Agency Employee Program
Overcoming the stigma of working in an agency environment and counteracting hustle culture. — Irvine Partners

PR Agency Citizenship
Eulogy #DoOneThing — Eulogy

PR Agency Marketing
UPN Agency Retreat — United Partners

Agency Thought Leadership
Charting a new course — 14th annual ASDA’A BCW Arab Youth Survey

Agency of the Future
Agency of the Future — Forster Communications

By PRNigeria