• Home
  • Anti-Corruption
  • Fact-Check
  • Economy
  • National
    • Government
  • Security
  • Features
  • State
  • Event
    • PR Nigeria Award
  • E-Paper
Search
  • Home
  • About
  • Adverts
  • Contact
Sign in
Welcome! Log into your account
Forgot your password? Get help
Password recovery
Recover your password
A password will be e-mailed to you.
PRNIGERIA PRNigeria News
PRNIGERIA PRNIGERIA
  • Home
  • Anti-Corruption
    • Chinese nationals jailed in Lagos

      Court Jails Nine Chinese Nationals for Cybercrime in Lagos

      ASUU

      Tackle Corruption, Institutional Decay – ASUU Charges FG

      EFCC Arraigns Bauchi Accountant General Over N8bn Fraud as Court Sentences…

      PRNigeria logo fearured image

      EFCC Arraigns Ex-Convict, Other for Naira Abuse in Lagos

      EFCC Arrests 37 Suspected Internet Fraudsters in Ilorin

  • Fact-Check
  • Economy
    • Comptroller General Nigerian Customs Bashir Adewale

      Nigeria Customs, ICPC and the Audit of Conscience

      Customs Diplomacy: Nigeria, Saudi Arabia Ink Mutual Assistance Deal

      Comptroller General Nigerian Customs Bashir Adewale

      Nigeria, Belarus Forge Alliance to Combat Smuggling, Facilitate Trade

      President Bola Ahmed Tinubu and CG Customs, Bashir Adewale Adeniyi

      Tinubu Hails Customs Boss Wale Adeniyi on Historic Election as WCO…

      WTO Lauds Nigeria Customs for Embracing Global Trade Standards

  • National
    • 58 Inmates in Kano Sit for 2025 NECO Exams, Thanks to…

      Tinubu conference centre generates N700m in 3 weeks – Wike

      Police Arrest 43 Illegal Immigrants, Human Traffickers, Rescue Victim

      Multichoice logo

      NDPC Fines MultiChoice ₦766m for Data Protection Breach in Nigeria

      Abdullahi Aliyu Maiwada

      Customs Debunks Fake CBT Recruitment Shortlist Circulating Online

    • Government
      • Tinubu conference centre generates N700m in 3 weeks – Wike

        Soldiers

        Soldiers, forest guards to tackle insecurity in Kwara State

        MUSWEN Muslim Ummah of South West

        MUSWEN Renews Call for Shariah Courts to Regulate Affairs of Muslims

        Corporate Affairs Commission

        CAC Unveils AI-Powered Registration Portal to Revolutionize Business Registration in Nigeria

        Employment: ICPC Secures Conviction of FAAN Staff

  • Security
    • Police Officer

      Security Forces Nab 2 Suspected ESN/IPOB Terrorists in Enugu

      58 Inmates in Kano Sit for 2025 NECO Exams, Thanks to…

      Police Officer

      Police rescue 19 Ghanaians from human traffickers in Oyo

      Soldiers

      Soldiers, forest guards to tackle insecurity in Kwara State

      Police Officer

      Anambra Police Arrest Man with Human Breast; Rescue Abducted Driver, Recover…

  • Features
    • From SDP to ADA to ADC: Can the New Opposition Coalition…

      Bashir Adewale Adeniyi MFR

      Adeniyi: Lifting Nigeria to the Pinnacle of Global Customs Authority

      Nigeria’s Growth Numbers Tell Only Half the Story By Umar Farouk…

      NYSC Corps Members in Camp

      The Burden Too Many Nigerian Youths Bear Alone

      Combating Deepfake Videos: A Fight for Nigeria’s Soul By Mukhtar Ya’u…

  • State
    • Police Officer

      Security Forces Nab 2 Suspected ESN/IPOB Terrorists in Enugu

      58 Inmates in Kano Sit for 2025 NECO Exams, Thanks to…

      Police Officer

      Police rescue 19 Ghanaians from human traffickers in Oyo

      Soldiers

      Soldiers, forest guards to tackle insecurity in Kwara State

      NDLEA Logo

      NDLEA Intercepts UK, Saudi-Bond Cocaine Hidden in Lipsticks in Lagos, Arrests…

  • Event
    • 58 Inmates in Kano Sit for 2025 NECO Exams, Thanks to…

      Troops of the Nigerian Army giving a salute

      162nd Anniversary: Tinubu Salutes Nigerian Army, Hails Troops as Guardians of…

      President & Chairman of Governing Council, Dr. Ike Neliaku

      NIPR Lauds Nigerian PR Firms for Outstanding Performances at 2025 SABRE…

      SCN NGO signs partnership with PRNIGERIA

      SCN NGO Seals Partnership with PRNigeria to Amplify its Humanitarian Projects

      NELFUND

      NELFUND Warns Students Against Fake Loan Application Portal

    • PR Nigeria Award
  • E-Paper
Home Features Leveraging Social Media for PR Strategies
  • Features

Leveraging Social Media for PR Strategies

By
Roheemat Hammed
-
October 17, 2024
Roheemat Hammed
Roheemat Hammed

Leveraging Social Media for PR Strategies
By Roheemat Hammed

In the modern digital landscape, social media has evolved into one of the most influential communication platforms, shaping how people connect, share information, and engage with the world. No longer merely a tool for personal interaction, social media has become essential to businesses, politics, education, and virtually every aspect of daily life.

According to statistics from Oberlo, the number of global social media users was estimated at 3.2 billion in 2019, representing approximately 42% of the world’s population. Fast forward to January 2024, and the number has dramatically risen to an impressive 5.04 billion users—an increase of 1.84 billion users within five years, equating to a growth of about 57.5%. Such rapid expansion highlights the ever-growing reach of these platforms and their pivotal role in shaping global communication trends.

Popular social media platforms include long-established giants like Facebook, Instagram, and YouTube, as well as newer entrants such as TikTok, Threads, and X (formerly known as Twitter). Each platform serves different purposes, from sharing personal stories and creative content to broadcasting live events and facilitating discussions on various topics.

The influence of social media on public relations cannot be overstated. It has become the primary platform for communication, raising the necessity for effective social media management as a tool for cultivating positive public relations and fostering a beneficial impact for organizations.

This article explores the role of social media management in public relations, drawing insights from Impactful Public Relations in Customs Management by Kabir Abdulsalam and Maryam Na’Allah Umar Baba. The book examines how social media platforms have transformed the PR landscape, presenting new opportunities and challenges for organizations, particularly in customs management, as they engage with stakeholders and maintain a positive public image. The authors provide practical guidance on leveraging social media tools for effective communication, crisis management, and reputation management.

The Need for Social Media Management in Public Relations

Social media management encompasses a variety of tasks, including content creation, scheduling, online reputation management, monitoring and responding to mentions, comments, and messages, and analyzing social media metrics.

In public relations, effective social media management helps organizations enhance their performance and sustainability by facilitating communication with customers, delivering tailored content, and strengthening relationships.

The importance of social media management in public relations includes, but is not limited to:

1. Brand Building: Social media management helps enhance brand awareness, thereby boosting both performance and sustainability.

Read Also:

  • Security Forces Nab 2 Suspected ESN/IPOB Terrorists in Enugu
  • 58 Inmates in Kano Sit for 2025 NECO Exams, Thanks to State Government
  • Tinubu conference centre generates N700m in 3 weeks – Wike

2. Crisis Management: In an era where information spreads rapidly through social media, effective management can help organizations mitigate potential damage during a crisis by swiftly releasing statements and correcting misinformation across all platforms.

3. Monitoring Public Opinion: Social media platforms offer valuable feedback, enabling organizations to assess public sentiment and adapt their strategies accordingly.

4. Audience Engagement: Social media management fosters interaction between organizations and their audiences, from responding to comments and messages to promoting user-focused content.

Case Study: Impactful Social Media Management in the Nigeria Customs Service

Under the leadership of Comptroller General Bashir Adewale Adeniyi, the Nigeria Customs Service (NCS) has successfully managed its social media activities across various platforms by employing effective management strategies, including:

1. Identifying Target Audience: In public relations, it is crucial to know your audience and where to find them. By leveraging existing data from social media engagements, the NCS effectively identifies its target audience—primarily Nigerian citizens and international trading partners. They have created accounts on popular social media platforms to disseminate information and demonstrate best practices in customs management, currently boasting impressive followings of 479,000 on Facebook, 260,000 on X, 17,300 on Instagram, 4,600 on YouTube, and 2,769 on Threads.

2. Selecting the Right Channels: Different social media platforms cater to different demographics. The NCS acknowledges this by creating profiles on platforms where their target audiences are most active. For instance, they engage millennials on Facebook and Gen Z on X and Instagram. This strategy has contributed to a notable increase in followers across their platforms under Comptroller General Bashir’s leadership.

3. Creating Compelling Content: Content creation is vital for a sustainable social media presence. The NCS focuses on producing engaging videos and images that resonate with the public. They routinely share updates on revenue collection, regulatory measures, fraud alerts, and celebratory posts for national events and holidays, thereby captivating their audience and fostering trust in their operations.

4. Engaging the Public: The NCS views its social media platforms not merely as broadcasting channels but as forums for conversation. Through interactive content like polls, Q&A sessions, and informative posts, the NCS actively engages with its audience, addressing inquiries and participating in discussions that promote public interest in their activities.

Conclusion

Effective social media management is crucial for modern public relations. By strategically utilizing social media platforms, PR professionals can help organizations gain relevance, enhance visibility, and create lasting connections. As the digital landscape continues to evolve, so too must the strategies employed by organizations to engage with their audiences.

Roheemat Hammed, a PRNigeria Fellow writes from Ilorin [email protected]

VISIT OUR OTHER WEBSITES
PRNigeria.com EconomicConfidential.com PRNigeria.com/Hausa/
EmergencyDigest.com PoliticsDigest.ng TechDigest.ng
HealthDigest.ng SpokesPersonsdigest.com TeensDigest.ng
ArewaAgenda.com Hausa.ArewaAgenda.com YAShuaib.com
  • TAGS
  • Bashir Adewale Adeniyi
  • Kabir Abdulsalam
  • Maryam Na’Allah Umar Baba
  • NCS
  • Nigeria Customs Service
Previous articleTackling Epidemic through Crisis Communication in Public Health
Next articleCultivating Media Relations for Political Credibility
Roheemat Hammed
Roheemat Hammed
Xing

RELATED ARTICLESMORE FROM AUTHOR

From SDP to ADA to ADC: Can the New Opposition Coalition Unseat Tinubu in 2027?

Bashir Adewale Adeniyi MFR

Adeniyi: Lifting Nigeria to the Pinnacle of Global Customs Authority

Nigeria’s Growth Numbers Tell Only Half the Story By Umar Farouk Bala

NYSC Corps Members in Camp

The Burden Too Many Nigerian Youths Bear Alone

Combating Deepfake Videos: A Fight for Nigeria’s Soul By Mukhtar Ya’u Madobi

Domestic Violence

Marriage and the Silent Wounds Within Homes By Hafsat Ibrahim

FutureMap Foundation Sparks Innovation with Design Thinking in Nigeria

The Nigerian Army @162: A Testament to Sacrifice and National Unity By Sani Kukasheka Usman

Comptroller General Nigerian Customs Bashir Adewale

Nigeria Customs, ICPC and the Audit of Conscience

A Different Kind of War on Drugs By As-Sayyidul Arafat Abdulrazaq

For Aminu Dantata to Sleep Well… By Abdullahi O Haruna Haruspice

Bashir Adewale Adeniyi Customs Boss

Bashir Adeniyi: A Roadmap to Global Customs Leadership By Tahir Ahmad

Recent Posts

  • Security Forces Nab 2 Suspected ESN/IPOB Terrorists in Enugu
  • 58 Inmates in Kano Sit for 2025 NECO Exams, Thanks to State Government
  • Tinubu conference centre generates N700m in 3 weeks – Wike
  • Police rescue 19 Ghanaians from human traffickers in Oyo
  • Soldiers, forest guards to tackle insecurity in Kwara State
  • Home
  • About
  • Adverts
  • Contact
© 2020 PRNigeria. All Rights Reserved.
Latest News
Security Forces Nab 2 Suspected ESN/IPOB Terrorists in Enugu58 Inmates in Kano Sit for 2025 NECO Exams, Thanks to State GovernmentTinubu conference centre generates N700m in 3 weeks – WikePolice rescue 19 Ghanaians from human traffickers in OyoSoldiers, forest guards to tackle insecurity in Kwara StateAnambra Police Arrest Man with Human Breast; Rescue Abducted Driver, Recover Goods Worth N9.5mPolice Arrest 43 Illegal Immigrants, Human Traffickers, Rescue VictimNDPC Fines MultiChoice ₦766m for Data Protection Breach in NigeriaCustoms Debunks Fake CBT Recruitment Shortlist Circulating OnlineNDLEA Intercepts UK, Saudi-Bond Cocaine Hidden in Lipsticks in Lagos, Arrests Other SuspectsFrom SDP to ADA to ADC: Can the New Opposition Coalition Unseat Tinubu in 2027?IGP Egbetokun Mourns Retired AIG Liman ShettimaNAF Hosts Nationwide Parley to Honour Veterans’ Courage, SacrificeCybercrime Allegation: PRNigeria Petitions Police Against NIPSS Officials‎FACT-CHECK: Was a Man Trapped in Ceiling after Trying to Hack FCMB Bank?
X whatsapp