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Home Event PRNigeria Bags Multiple African PR Awards in Botswana
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PRNigeria Bags Multiple African PR Awards in Botswana

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May 13, 2018
Chair Panel of Judges, Paul Holmes presents SABRE African Public Relations Awards to Yushau Shuaib of PRNigeria in Gaborone Botswana
Chair Panel of Judges, Paul Holmes presents SABRE African Public Relations Awards to Yushau Shuaib of PRNigeria in Gaborone Botswana

President African Public RElations Associations APRA, Yomi Badejo-Okusanya, Yushau Shuaib of PRNigeria with awards and Brigadier General John Agim of Defence Headquarters
President African Public RElations Associations APRA, Yomi Badejo-Okusanya, Yushau Shuaib of PRNigeria with awards and Brigadier General John Agim of Defence Headquarters SABRE African PR Awards in Gaborone, Botswana

PRNigeria Bags Multiple African PR Awards in Botswana
…. Nigeria Re-elected APRA President

Image Merchants Promotion Limited, the publisher of PRNigeria and Economic Confidential has yet again won multiple Public Relations awards at the 2018 annual Conference of African Public Relations Association (APRA) in Gaborone, Botswana.

African PR Practitioners at the conference also re-elected Yomi Badejo-Okusanya from Nigeria as APRA President for another two-year tenure. Robyn de Villiers from South-Africa and Jane Gitau from Kenya were reelected as Vice President and Secretary General of the association respectively.

The annual award organised by the Holmes Report in collaboration with APRA recognises Superior Achievement in Branding Reputation and Engagement (SABRE).

Nigerian delegates at African Public Relations Association (APRA) Conference in Gaborone Botswana
Nigerian delegates at African Public Relations Association (APRA) Conference in Gaborone Botswana

The multiple awards which were presented to the founder of the indigenous Nigeria’s PR firm, Mr. Yushau A. Shuaib include Issue and Crisis Management Award for the best campaign through his book “Boko Haram Media War: An Encounter with the Spymaster,” Public Education Award for a Comprehensive Campaign on Prison Decongestion in Nigeria and Certificate of Excellence for Public Sector/Government Campaign undertaken for the Nigerian Prison Service (NPS).

“This year saw not only a significant increase in the number of entries but a real improvement in quality too,” said Paul Holmes, who chaired the SABRE judges. “Across Africa, public relations people are producing creative, innovative, and socially-beneficial PR campaigns, engaging consumers and other stakeholders, and driving meaningful results. The best work in Africa is also among the best work in the world.”

Other award winners at the global event included Burson-Marsteller, Hill+Knowlton Strategies, Instinctif Partners, Ogilvy & Mather, Red Media Africa, FleishmanHillard, CMC Connect, Djembe Communication, WE Communication, Reputation Matters, Edelman, Clockwork Media and PRMedia

Read Also:

  • Olubaka of Oka Praises Foundation for “Best Oka Day” Festival
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  • Troops Eliminate Dozens of Terrorists, Arrest 578 Suspects in July Operations

Yushau Shuaib of PRNigeria with multiple African PR Awards in Gaborone Botswana during APRA Conference
Yushau Shuaib of PRNigeria with multiple African PR Awards in Gaborone Botswana during APRA Conference

Speaking on the awards Yushau Shuaib said: “It is an honour for an indigenous PR firm to once again be listed among the leading PR firms in the world for the SABRE awards. The awards encourage us to sustain our professional commitments and working relationship with our stakeholders, clients and communities through our young, creative and wonderful staff.”

The Director of Nigeria’s Defence Information, Brigadier General John Agim and that of Airforce Public Relations Air Vice Marshal Olatokunbo Adesanya who were at the annual event commended the efforts of the publisher of PRNigeria in ensuring adequate and timely release of information on the country’s security agencies in most professional manner.

Image Merchants Promotion Limited consults for critical stakeholders, especially Nigeria’s military, security, intelligence and response agencies. It also covers the economic sector through its intelligence magazine, the Economic Confidential. It also publishes News Digest and Youths Digest magazine.

Top public relations practitioners celebrates with Yushau Shuaib of PRNigeria at African PR Award in Gaborone Botswana
Top public relations practitioners celebrates with Yushau Shuaib of PRNigeria at African PR Award in Gaborone Botswana

A globally acclaimed Crisis Communication firm, Image Merchants Promotion has in the last three years won top PR Awards which include: African Excellence Award for the Best PR Platform, SABRE African PR Award on Public Affairs and Golden World Awards from International Public Relations Association (IPRA) on Crisis Communication and Crisis Management Categories respectively.

The SABRE Awards is largest continental awards competition for the public relations industry hosted by the Holmes Report in different continents to celebrate PR campaigns that demonstrate the highest levels of creativity, integrity and effectiveness.

At the end of the annual Conference of APRA, delegates were on Safari at Mokolodi Nature Reserve in Botswana
At the end of the annual Conference of APRA, delegates were on Safari at Mokolodi Nature Reserve in Botswana

By PRNigeria

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  • Botswana
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Olubaka of Oka Praises Foundation for "Best Oka Day" FestivalNIPR FCT Chapter Focuses on Crisis Communication and ProfessionalismTroops Eliminate Dozens of Terrorists, Arrest 578 Suspects in July OperationsFG Reacts to Niger Governor’s Closure of Badegi FMInformation Ministry Inaugurates Anti-Corruption Unit to Deepen TransparencyIG Boosts Police Intelligence Capacity with New Tech, Training for Technical Intelligence UnitAnambra Police Nab Wanted Kidnap Suspect in KadunaCustoms Just Wrote Nigeria's Energy RulebookLawyer Sues Housing Ministry, FHA Over Alleged Property RedesignNavy to Establish  Base in Kebbi to Tackle Inland Waterway CrimesArmy Commander's Compassion Keeps 100 Students in School in ZamfaraSam Obi Sponsors 500 Students in Evergreen, SimplifiedIQ's Education ProgramNIPR Hails customs Boss' Tenure Extension as Evidence of Transformational LeadershipAkwa Ibom Boosts National Security with Land Donation for Nigerian Air Force BaseCustoms Unveils Renewable Energy Handbook, Strengthens EU-Germany-GIZ Partnership
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