• Home
  • Anti-Corruption
  • Fact-Check
  • Economy
  • National
    • Government
  • Security
  • Features
  • State
  • Event
    • PR Nigeria Award
  • E-Paper
Search
  • Home
  • About
  • Adverts
  • Contact
Sign in
Welcome! Log into your account
Forgot your password? Get help
Password recovery
Recover your password
A password will be e-mailed to you.
PRNIGERIA PRNigeria News
PRNIGERIA PRNIGERIA
  • Home
  • Anti-Corruption
    • Chinese nationals jailed in Lagos

      Court Jails Nine Chinese Nationals for Cybercrime in Lagos

      ASUU

      Tackle Corruption, Institutional Decay – ASUU Charges FG

      EFCC Arraigns Bauchi Accountant General Over N8bn Fraud as Court Sentences…

      PRNigeria logo fearured image

      EFCC Arraigns Ex-Convict, Other for Naira Abuse in Lagos

      EFCC Arrests 37 Suspected Internet Fraudsters in Ilorin

  • Fact-Check
  • Economy
    • Bashir Adewale Adeniyi MFR

      Nigeria Customs, India Forge Deeper Bond on Trade Oversight

      Managing Editor of Image Merchants, Mr Abdulrahman Abdulraheem, PR Expert, Celestine Achi and the Editor-in-chief, Yushau Shuaib presenting the book to PRNigeria center

      PRNigeria Commends New Book on Artificial Intelligence in Public Relations

      Nigeria Customs, ICPC Strengthen Anti-Corruption Collaboration

      FG, States, LGAs Share N1.659trn Revenue in May 2025 – FAAC

      DG NIPSS Ayo Omotola and Yushau A. Shuaib of PRNigeria

      PRNigeria Founder Demands ₦1bn, Reinstatement in Legal Notice to NIPSS Over…

  • National
    • IGP Kayode Egbetokun Police Boss

      IGP Orders Probe into Viral Video Alledging Concern Over Police Pension

      Brig Gen Buba Marwa (Rtd) of NDLEA at AVM Sayo Olatunde book launch at Nigerian Army War College NARC Abuja

      Marwa: NDLEA Nabbed 66,085 Drug Suspects, Secured 12,201 Convictions in 53…

      President Bola Ahmed Tinubu

      Tinubu Withholds Assent to NDLEA Amendment Bill, Gives Reason

      Police Officer

      Police Bust Transnational Cybercrimes, Trafficking Syndicate, Rescue 46 Victims

      FIRS Scrapped as Tinubu Signs Landmark Tax Reform Bills to Modernize…

    • Government
      • Executive Secretary/CEO of National Sugar Development Council (NSDC), Mr Kamar Bakrin

        How we’re Tackling Impediments to Sugar Production – NSDC Boss

        NDLEA Logo

        NDLEA commissions premier drug rehab center in Yobe

        President Bola Ahmed Tinubu

        Tinubu Withholds Assent to NDLEA Amendment Bill, Gives Reason

        FIRS Scrapped as Tinubu Signs Landmark Tax Reform Bills to Modernize…

        Court Rejects EFCC’s Bid to Cross-Examine Own Witness in Yahaya Bello’s…

  • Security
    • IGP Kayode Egbetokun Police Boss

      IGP Orders Probe into Viral Video Alledging Concern Over Police Pension

      Army Pays Tribute to 17 Slain Soldiers With National Mourning

      Military Troops in Action

      Troops Foil Robbery Attempt, Eliminate 2 Suspects, Arrest 2 Others in…

      Brig Gen Buba Marwa (Rtd) of NDLEA at AVM Sayo Olatunde book launch at Nigerian Army War College NARC Abuja

      Marwa: NDLEA Nabbed 66,085 Drug Suspects, Secured 12,201 Convictions in 53…

      NDLEA Logo

      NDLEA commissions premier drug rehab center in Yobe

  • Features
    • Rear Admiral Ayo Olugbode,

      Mapping Nigeria’s Maritime Future: The $10 Million Hydrographic Drive By Kabir…

      Governor of Kogi State, Alhaji Yahaya Bello o

      Yahaya Bello: Flawed, Misunderstood, Yet Impactful By Hafsat Ibrahim

      When Travellers Become Targets By Kabiru Danladi Lawanti, Ph D.

      Brig Gen Buba Marwa (Rtd) of NDLEA at AVM Sayo Olatunde book launch at Nigerian Army War College NARC Abuja

      Faith, Youth and NDLEA’s New Drug Warfront By Arafat A. Abdulrazaq

      Minister of Foreign Affairs, Ambassador

      Ambassador Tuggar: Recasting Nigeria’s Global Image By Umar Farouk Bala

  • State
    • Army Pays Tribute to 17 Slain Soldiers With National Mourning

      Head of the Civil Service of the Federation (HoSF), Mrs. Didi Esther Walson-Jack,

      Era of Isolated Reforms in Civil Service Over, Says Walson-Jack

      Military Troops in Action

      Troops Foil Robbery Attempt, Eliminate 2 Suspects, Arrest 2 Others in…

      Brig Gen Buba Marwa (Rtd) of NDLEA at AVM Sayo Olatunde book launch at Nigerian Army War College NARC Abuja

      Marwa: NDLEA Nabbed 66,085 Drug Suspects, Secured 12,201 Convictions in 53…

      NDLEA Logo

      NDLEA commissions premier drug rehab center in Yobe

  • Event
    • EFCC Witness: Yahaya Bello Had No Property Dealings With EFAB

      Hon. Rukayat Motunrayo Shittu (RMS), with PRNigeria Ladies in PR I'm Abuja

      Rukayat Shittu Set to Publish Inspirational Book “Cracking the Glass Ceiling”,…

      Chief Cornelius Olatunji Adebayo

      Former Kwara Governor, Chief Adebayo, Dies at 84

      Managing Editor of Image Merchants, Mr Abdulrahman Abdulraheem, PR Expert, Celestine Achi and the Editor-in-chief, Yushau Shuaib presenting the book to PRNigeria center

      PRNigeria Commends New Book on Artificial Intelligence in Public Relations

      Celestine Achi, AI in PR specialist

      IAAIEL Appoints Celestine Achi to Drive Strategic AI Communications

    • PR Nigeria Award
  • E-Paper
Home Sponsored IPRA Redefines Public Relations with a New Definition
  • Sponsored

IPRA Redefines Public Relations with a New Definition

By
Prnigeria
-
October 12, 2019
IPRA Redefines Public Relations with a New Definition
After months of exhaustive debate the International Public Relations Association, IPRA, has created a new definition of PR, fit for the times we live in.
The 30-word definition reads: Public relations is a decision-making management practice tasked with building relationships and interests between organisations and their publics based on the delivery of information through trusted and ethical communication methods.
Chair of the group charged with formulating this definition, and IPRA Board member, Alain Grossbard explains; “First we wanted to have a short definition that said: What is PR? Why do we do it? And how do we do it?  Then, conscious of our heritage based on the IPRA code, and of a world today imperilled with fake news, we wanted to say something more. This is how IPRA members do PR and how we think the world should do PR. That is PR based on trust and ethics.”
Svetlana Stavreva, IPRA President continues: “Is this the last word? Experience tells us otherwise.  Practitioners and academics have been defining PR for decades. Seminars have been dedicated to it. IPRA humbly offers our definition as we see it today. All feedback is welcome.”
The definition was adopted by the IPRA Board at its recent meeting in Yerevan, Armenia. More detail on our website here.
The International Public Relations Association, was established in 1955, and is the leading global network for PR professionals in their personal capacity. IPRA aims to advance trusted communication and the ethical practice of public relations. We do this through networking, our code of conduct and intellectual leadership of the profession. IPRA is the organiser of public relations’ annual global competition, the Golden World Awards for Excellence (GWA). IPRA’s services enable PR professionals to collaborate and be recognised. Members create content via our Thought Leadership essays, social media and our consultative status with the United Nations. GWA winners demonstrate PR excellence. IPRA welcomes all those who share our aims and who wish to be part of the IPRA worldwide fellowship. For more see www.ipra.org
By PRNigeria
VISIT OUR OTHER WEBSITES
PRNigeria.com EconomicConfidential.com PRNigeria.com/Hausa/
EmergencyDigest.com PoliticsDigest.ng TechDigest.ng
HealthDigest.ng SpokesPersonsdigest.com TeensDigest.ng
ArewaAgenda.com Hausa.ArewaAgenda.com YAShuaib.com
  • TAGS
  • GWA
  • IPRA
  • PR
  • www.ipra.org
Previous articleMerciless Operation: Troops Eliminate 19 Unrepentant Bandits, Recover 400 Cows
Next articleAisha Buhari arrives Nigeria from London
Prnigeria
Prnigeria
http://www.PRNigeria.com

RELATED ARTICLESMORE FROM AUTHOR

Head of the Civil Service of the Federation (HoSF), Mrs. Didi Esther Walson-Jack,

Era of Isolated Reforms in Civil Service Over, Says Walson-Jack

Rear Admiral Ayo Olugbode,

Mapping Nigeria’s Maritime Future: The $10 Million Hydrographic Drive By Kabir Abdulsalam

Tinubu: Civil Service is the Engine of Renewed Hope Agenda

Global Leaders

Reflections: How Arab Monarchies Enable Western Aggression Against Defiant Leaders

Head of the Civil Service of the Federation (HoSF), Mrs. Didi Esther Walson-Jack,

HoCSF: Civil Service Must Lead Solutions to 21st Century Challenges

Benue Cries, Tinubu Promises, Killings Continue

Managing Editor of Image Merchants, Mr Abdulrahman Abdulraheem, PR Expert, Celestine Achi and the Editor-in-chief, Yushau Shuaib presenting the book to PRNigeria center

PRNigeria Commends New Book on Artificial Intelligence in Public Relations

Chief of Defence Staff (CDS), General Christopher Gwabin Musa, National Security Adviser (NSA), Mallam Nuhu Ribadu, and the Major General Olufemi Olatubosun Oluyede,

Insecurity Fueled by Hunger, Poverty, Says NSA Ribadu, Defence Chief

How Israel Failed to Achieve Its Objectives in Iran By Ori Goldberg

Newly promoted Navy Officers

Nigerian Navy Decorates Seven Newly Promoted Officers

Donald Trump, Benjamin Netanyahu and Ayatollah Khameini

Global Condemnations Trail U.S. Bombing of Iranian Nuclear Facilities, World Leaders Demand De-escalation

President Bola Ahmed Tinubu

Tinubu Condemns Lynching of Wedding Guests in Plateau, Orders Arrest of Perpetrators

Recent Posts

  • IGP Orders Probe into Viral Video Alledging Concern Over Police Pension
  • Army Pays Tribute to 17 Slain Soldiers With National Mourning
  • Era of Isolated Reforms in Civil Service Over, Says Walson-Jack
  • Troops Foil Robbery Attempt, Eliminate 2 Suspects, Arrest 2 Others in Kaduna
  • Marwa: NDLEA Nabbed 66,085 Drug Suspects, Secured 12,201 Convictions in 53 Months
  • Home
  • About
  • Adverts
  • Contact
© 2020 PRNigeria. All Rights Reserved.
Latest News
IGP Orders Probe into Viral Video Alledging Concern Over Police PensionArmy Pays Tribute to 17 Slain Soldiers With National MourningEra of Isolated Reforms in Civil Service Over, Says Walson-JackTroops Foil Robbery Attempt, Eliminate 2 Suspects, Arrest 2 Others in KadunaMarwa: NDLEA Nabbed 66,085 Drug Suspects, Secured 12,201 Convictions in 53 MonthsHow we’re Tackling Impediments to Sugar Production - NSDC BossMapping Nigeria’s Maritime Future: The $10 Million Hydrographic Drive By Kabir AbdulsalamNDLEA commissions premier drug rehab center in YobeTinubu Withholds Assent to NDLEA Amendment Bill, Gives ReasonPolice Bust Transnational Cybercrimes, Trafficking Syndicate, Rescue 46 VictimsFIRS Scrapped as Tinubu Signs Landmark Tax Reform Bills to Modernize Fiscal SystemCourt Rejects EFCC's Bid to Cross-Examine Own Witness in Yahaya Bello's TrialYahaya Bello: Flawed, Misunderstood, Yet Impactful By Hafsat IbrahimTroops Kill 2 Bandits in Niger as Vigilantes Neutralize 3 in ZamfaraTinubu: Civil Service is the Engine of Renewed Hope Agenda
X whatsapp