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Home Security Why Nigerian Media, PR Profession Should Leverage ‘Creative Intelligence’ – Expert
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Why Nigerian Media, PR Profession Should Leverage ‘Creative Intelligence’ – Expert

By
Prnigeria
-
February 16, 2024
Mr. Muyiwa Fasakin (m) Publisher PRNigeria, Yushau Shuaib and IMPR staff
Mr. Muyiwa Fasakin (m) Publisher PRNigeria, Yushau Shuaib and IMPR staff

 

Why Nigerian Media, PR Profession Should Leverage ‘Creative Intelligence’ – Expert

Founder of the World Change Summit, Mr. Muyiwa Fasakin has urged Nigerian journalists and public relations practitioners to sharpen their Creative Intelligence (CI) skills, at a time rapid technological innovation is changing the face of journalism and PR practices globally.

This, he said, is necessary for their career growth and professional development.

Fasakin, a John Maxwell Certified Trainer and Speaker, gave the advice on Friday at a capacity-building workshop organised for staff of Image Merchants Promotion Limited, IMPR, publishers of PRNigeria and Economic Confidential; in Abuja.IMPR

He spoke on, “Creative Intelligence for Public Relations and Media Workforce” emphasizing the need for journalists and PR professionals in the country to always apply CI in their routine works. He said: “This will make them perform at their peak level, with optimum results”.

According to Fasakin, it is time Nigerian media and PR professionals develop their CI skills in order to go beyond, and do something different from what is obtainable.

Read Also:

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  • Media, Civil Society Push for Stronger Role in Countering Violent Extremism
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“This ability will help manage and disseminate information from individuals or organisations to influence public perception. The approach has become necessary because the world is rapidly changing and it is no longer business as usual,” he said.

Fasakin, one of the world’s most sought-after CI experts, further said that understanding the 3Cs zones is important for the career development of all communication professionals.

CEO of IMPR and Editor-in-Chief of PRNigeria/Economic Confidential, Alhaji Yushau Shuaib
CEO of IMPR and Editor-in-Chief of PRNigeria/Economic Confidential, Alhaji Yushau Shuaib

“The Comfort Zone, where individuals are okay with themselves is most unproductive zone, the Competence Zone is a phase where you engage and become more productive while the Creative Zone is the most productive.

“To grow you most leave your comfort zone into the competence zone, and then connect with the creative from there,” he added.

The CEO of IMPR and Editor-in-Chief of PRNigeria/Economic Confidential, Alhaji Yushau Shuaib, in his remarks, appreciated the resource person for his brilliant presentation.

He admonished the participants to utilise the knowledge gained during the workshop, for their career development and IMPR’s corporate progress.

By PRNigeria

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Sanwo-Olu, Tijani, Kashifu Urge Digital Innovation as GITEX Nigeria OpensMedia, Civil Society Push for Stronger Role in Countering Violent ExtremismKatsina Police Intercept 2 Gunrunners, Seize, Firearms, AmmunitionMilitary Eliminates 12 ISWAP Terrorists, Recover Weapons, Pharmaceutical Products in BornoInterior Ministry Launches Electronic Records System, Plans Mobile OfficesBirnin-Gwari Group Denies Paying Bandits in Peace DealTroops Free 9 Hostages in Sokoto, Eliminate Terrorists in Zamfara Ambush"Lagos Police Arraign Man, 60, for Raping 24-Year-Old LadyMilitary, Police Repel Bandit Attack in Katsina, Lose 1 SoldierA'Ibom Police arrest 7 cultists with human skullNSA Ribadu Faults El-Rufai’s Claim on Ransom Payments to BanditsCDS Lauds Finland Over Simon Ekpa’s Conviction, Reaffirms Nigeria’s War on TerrorSecurity: Why I’m pushing for official adoption of non-kinetic approach—Senator BubaNigeria’s Giant Leap Against Terrorism and the Fall of Ansaru Leaders, By Mukhtar Ya'u MadobiTroops Rescue 23 Kidnap Victims in Sokoto, Adamawa Operations
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