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Home National PHOTOS: Nigeria Customs, Image Merchants Bag PR Golden World Awards in Belgrade
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PHOTOS: Nigeria Customs, Image Merchants Bag PR Golden World Awards in Belgrade

By
Prnigeria
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October 22, 2024
Yushau Shuaib of IMPR, CG Wale Adeniyi of NCS and IPRA President Nataša Pavlović Bujas in Belgrade, Serbia
Yushau Shuaib of IMPR, CG Wale Adeniyi of NCS and IPRA President Nataša Pavlović Bujas in Belgrade, Serbia

PHOTOS: Nigeria Customs, Image Merchants Bag PR Golden World Awards in Belgrade

The Nigeria Customs Service (NCS) has proudly received the Golden World Award for Crisis Management from the International Public Relations Association (IPRA) during a prestigious gala held at the Metropol Palace Hotel in Belgrade, Serbia, on October 15, 2024.

CG Customs Adewale Adeniyi and IMPR Boss Yushau Shuaib with their spouses at IPRA GWA in Belgrade
CG Customs Adewale Adeniyi and IMPR Boss Yushau Shuaib with their spouses at IPRA GWA in Belgrade

The award recognizes the transformative leadership of the NCS’s Comptroller General, CGC Bashir Adewale Adeniyi, whose strategic use of public relations tools in the first 100 days of his tenure significantly enhanced awareness, stakeholder collaboration, and citizen adherence to customs reforms.

In collaboration with Image Merchants Promotion Limited (IMPR), the NCS launched a comprehensive campaign that garnered widespread recognition and strengthened partnerships with stakeholders, resulting in enhanced border security and increased revenue generation for the country.

GWA Award recipients with IPRA official in Belgrade, Serbia
GWA Award recipients with IPRA official in Belgrade, Serbia

As a testament to its vital role in this successful initiative, Image Merchants was also honored at the awards ceremony, being recognized as the PR Agency of the Year for Crisis Management. IMPR is well-known for publishing influential platforms such as PRNigeria and Economic Confidential.

The award trophies were presented by IPRA President Nataša Pavlović Bujas, marking a significant achievement for Nigerian professionals on an international stage.

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Philip Sheppard, the Secretary General of IPRA
Philip Sheppard, the Secretary General of IPRA

Philip Sheppard, the Secretary General of IPRA, commended Adeniyi’s visionary leadership, highlighting its crucial impact on the campaign’s success. “In just 100 days, Wale Adeniyi’s campaign not only fortified stakeholder collaboration and improved border security but also catalyzed a substantial increase in revenue, instilling renewed hope and optimism for the future,” Sheppard remarked.

Prior to his appointment as the head of the Customs Service, CGC Bashir Adeniyi served as the NCS’s longest-tenured spokesperson and held the esteemed positions of Vice President and Fellow of the Nigerian Institute of Public Relations (NIPR), the regulatory body governing the field in Nigeria.

CG Customs with guests at GWA IPRA Awards in Belgrade
CG Customs with guests at GWA IPRA Awards in Belgrade

Commenting on the recognition of its clients, Yushau A. Shuaib, Chief Executive Officer of Image Merchants Promotion Limited, stated, “We are thrilled that outstanding public relations campaigns, which have made a tangible positive impact, have been recognized on this global stage. We remain committed to supporting our stakeholders and clients through professionalism and excellent service delivery in public relations.”

IMPR Boss with Guests in Belgrade
IMPR Boss with Guests in Belgrade

Aside from NCS and IMPR, KFC South Africa was the only other African winner at the 2024 Golden World Awards, which featured entries from diverse countries, including Germany, Italy, Japan, China, India, Austria, the United Arab Emirates, Poland, Bulgaria, Singapore, Greece, Serbia, and more.

Founded in 1955, the International Public Relations Association (IPRA) serves as the premier global network for PR professionals. IPRA’s mission is to advance trusted communication and ethical practices in public relations. The association facilitates this through networking, adherence to a code of conduct, and the intellectual leadership of the profession.

IPRA Award recipients in Belgrade
IPRA Award recipients in Belgrade

Established in 1990, the annual Golden World Awards (GWA) celebrate PR excellence across various categories worldwide. GWA winners exemplify outstanding public relations efforts

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