Again, NIPR Urges PR Practice in Corporate Organisations

Again, NIPR Urges PR Practice in Corporate Organisations

The Nigerian Institute of Public Relations (NIPR) has once again called on corporate organisations to utilise the service Public Relations practitioners in their communication strategies.

The Chairman of Federal Capital Territory Chapter of NIPR, Hajia Maryam Sanusi made the call at the annual general meeting of the institute with the theme: ‘Harnessing Diversity for Nation Building; The Public Relations Perspective.’

Mrs Sanusi encouraged both public and private organisations to seek the services of PR officers to deepen communication and understanding with Nigerians.

“Obviously, the Public Relations profession remains a profession for the future and this cannot be disputed. Every individual and organizations need a PR to survive.

“Government and other professionals need a PR to reach out to their valued stakeholders. A profession which emphasizes constant communication to engender trust, love and mutual understanding between and among our various stakeholders termed ‘Publics’ cannot be said to be off the cuff, especially when we factor in the consequences of disharmony, distrust and misunderstanding in our relationship with one another.

“I make bold therefore to enjoin such organizations, individuals or government who has failed to see the importance of PR in their day to day operations to as a matter of priority, establish and entrench PR and deploy its many tools for their maximal benefit going forward.

Sanusi appealed to FCT Minister to “kindly assist the NIPR whose both its Headquarters and FCT Chapter is domiciled in the FCT to get a plot of land to erect its permanent Secretariat building.”

Also speaking at the event the Minister of FCT, Mohammad Bello and the Senator representing FCT in the National Assembly, Philips Aduda, disagreed on the unity of Nigeria and the sharing formula of resources.

While Bello contended that the dissolution of the country was ill-advised, Aduda argued that the country’s diversity has remained a curse as previous governments failed to judiciously utilise the resources to keep the country united and developed.

Represented by his Chief of Staff, Bashir Mohammed Mai-Borno, the minister said: “The theme for this year’s conference which is “Harnessing Diversity for Nation Building: The Public Relations Perspective” is not only apt but could not have come at a better time especially now when the Nigerian nation has to contend with often ill-advised agitations for the dissolution of ‘Brand Nigeria.’

“The truth, always backed by evidence, is that the strength of our country and people lies in our diversity. We are stronger together because each of our component parts have something unique to contribute which cannot be found elsewhere.

“The Federal Government under President Muhammadu Buhari is committed to the unity and continuous growth and development of our country and here in the FCT, we will remain unwavering in our quest of meeting the expectations of all residents even in the face of unfair assaults and criticisms.”

But, the stalwart of the People’s Democratic Party (PDP), said: “I am convinced that the word ‘harness’ will continually interrogate the fact that Nigeria has remained a very big nation both in the continental and global space, with a conservative population of about 200 million people, over 450 ethnic nationalities with their peculiar languages, huge material and human resources.

“Yet these obvious advantages have largely remained somewhat a curse rather than a blessing to us.

“I must not fail to point out too, that our huge natural and human resources have not been passionately deployed to build this nation.

“Irrespective of our religious, political or cultural inclination, fact remains that government over the years and sadly, I must admit, the uncommon collaboration by eminent political, religious and traditional leaders have considered our diversity as a means of attaining political relevance, some others, ethnic champions without due considerations to how our diversity can be nurtured, pampered and bloomed which will inadvertently build the nation as one indivisible and corporate entity.

“It is also important to underscore the co-relation between building, growth and development. Each of these elements has implications and dependency on the other.

“We therefore cannot said to have development in this country even with the arrays and vast swatches of skyscrapers, beautiful mansions which dotted our capital cities across the length and breadth of Nigeria.

“The theme of the NIPR conference is
a sad pointer to this assertion that we are yet to fully build this nation howbeit that the foundation had been laid over 60 years ago.

“I am certain that our foundational leaders could not have envisaged that 60 years down the line, the foundational base of our nation have not been thoroughly fortified with ‘good iron rods.’”

PRNigeria