Daga Kuru Zuwa Athens: Lokacin da Kin Karba Ya Haifar da Kyautar Babbar Gasar PR ta Duniya
Daga Yushau A. Shuaib
A shekarar 2016, bayan yakin neman zabenmu na yaki da ta’addanci ta hanyar Forum of Speakers of Security and Response Agency (FOSSRA)—wani aiki na Ofishin Mai Ba da Shawara kan Tsaron Kasa (ONSA) wanda aka gudanar tare da PRNigeria da Image Merchants Promotion Limited (IMPR)—mun gabatar da muhimman takardu na farko don bayar da kyaututtukan ƙwararru na ƙasashen duniya.
A wannan shekarar, mun sami karramawa a bikin bayar da kyaututtuka na Afirka a Afirka ta Kudu da kuma bikin bayar da kyaututtuka na IPRA Golden World Awards a Qatar. Ga wata ‘yar wasan PR mai zaman kanta ta Najeriya, sai muka ji kamar mun shiga wani mataki na duniya da ba mu taɓa tunaninsa ba.
Tun daga lokacin, shiga cikin manyan kamfen ɗinmu na neman kyaututtukan ƙasashen duniya masu gasa ya zama fanni na ƙwararru na shekara-shekara. Don haka, shekarar 2026—shekararmu ta goma a wannan da’irar—koyaushe an ƙaddara ta kasance tana da ma’ana ta musamman.
A kakar wasa ta 2026, IMPR ta gabatar da kamfen da aka gudanar ga wasu cibiyoyi na Najeriya a cikin gasa biyu mafi daraja a duniya. Aikinmu na NDLEA kan sadarwa da shan miyagun kwayoyi, CBN kan sadarwa ta kamfanoni, da kuma Hukumar Kwastam ta Najeriya kan suna a hukumomi an sanya su cikin jerin sunayen wadanda za a zaba domin bayar da kyaututtukan SABRE Africa Awards a Afirka ta Kudu. Mun kuma shiga kamfen daban-daban don bayar da kyaututtukan IPRA Golden World Awards a Athens, Girka.
Duk da haka, kamfen ɗin da ya ayyana cikar shekaru goma namu bai fito daga wani rahoto na yau da kullun na abokan ciniki ba. Ya samo asali ne daga wani cikas na cibiyoyi.
A lokacin da na halarci kwas na Babban Jami’in Gudanarwa na 47 a Cibiyar Nazarin Manufofi da Dabaru ta Ƙasa (NIPSS), Kuru, na tsara wani aikin bincike kan mahadar fasahar kere-kere da sadarwa ta rikici a Najeriya. An amince da aikin a hukumance. Amma lokacin da aka janye ni daga shirin daga baya – a wani yanayi da na rubuta a wani wuri – binciken ya zama ba zato ba tsammani a cikin cibiyoyi.
Ina da zaɓi biyu: na yi watsi da aikin tare da shirin, ko kuma na raba aikin ilimi da rashin jituwa da ke tattare da shi. Na zaɓi na biyu.
Cibiyar Sadarwa ta Rikicin Kasa (CCC) ta amince da binciken kuma ta samar da tsarin ilimi don kammala shi. Hukumar Ci Gaban Fasahar Bayanai ta Kasa (NITDA) ta bayar da tallafin dabaru. Manyan malamai biyu—Farfesa Abdalla Uba Adamu na Jami’ar Bayero Kano da Farfesa Abiodun Adeniyi, Mataimakin Shugaban Jami’ar Baze—sun sake duba aikin kuma sun tabbatar da shi.
Cikin watanni uku, abin da zai iya zama wani shiri da aka yi watsi da shi cikin sauƙi an kammala shi a wajen cibiyar da ta samo asali.
Binciken, AI a Crisis Communications in Nigeria, ya yi nazari kan barazanar da ke tasowa sakamakon bayanan karya da AI ke jagoranta, karya-karya da kuma matsalar bayanai ta dijital. Mafi mahimmanci, ya yi ƙoƙarin wuce gona da iri ta hanyar gabatar da tsarin sadarwa mai mahimmanci don ƙarfafa ƙarfin martanin da Najeriya ke bayarwa game da rikice-rikice.
Shawarwarin da ta bayar sun sanar da taron farko na kasa kan kirkire-kirkire na dijital a Sadarwar Rikicin, wanda ya hada hukumomin tsaro, cibiyoyin gwamnati, kungiyoyin kafofin watsa labarai, kungiyoyin fararen hula da kwararru kan fasaha. Taron, bi da bi, ya samar da tushen tunani na Cibiyar Sadarwar Rikicin (CCHub) – wani dandamali mai amfani da fasahar AI na awanni 24 don sauraron zamantakewa, gano zurfin bogi, sa ido kan bayanai marasa tushe da kuma isar da sakonnin rikici a fadin sassan gwamnati na Najeriya.
Abin da ya fara ne yayin da binciken ilimi ya rikide zuwa wani tsari na gyaran cibiyoyi a hankali.
Sai kuma wani tunani ya zo: me zai hana a gabatar da dukkan tafiyar – ba wai kawai a buga ba, har ma da sauya bincike zuwa dabarun – don kimanta kwararru na kasa da kasa?
Da ƙarfe 11, na shiga gasar cin kofin duniya ta IPRA Golden Awards tare da kamfen mai taken AI a cikin Sadarwar Crisis: Daga Nazari zuwa Dabaru. An zaɓi ta a cikin rukuni biyu: AI a cikin Gudanar da Rikicin da Buga Littattafai. Mun yi farin ciki da cewa an zaɓi Babban Kwamandan Kwastam, Adewale Adeniyi, don lambar yabo ta musamman saboda jagorancinsa a fannin sadarwa na cibiyoyi.
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Da aka shirya bikin bayar da kyaututtuka a ranar 25 ga Satumba, 2026, shirye-shirye suka fara. Sai muka ci karo da matsalar fasfo na Najeriya da muka saba fuskanta. Ofishin Jakadancin Girka da ke Abuja ya sanar da cewa ba zai bayar da takardar izinin shiga Schengen ga masu neman shiga Najeriya ba har sai shekara mai zuwa.
Mun binciki wasu hanyoyin. Wasu membobin ƙungiyar suna da wasu biza masu inganci, yayin da bizarmu ta Schengen ta ƙare kwanan nan. Mun yi ƙoƙarin sabunta ta ta hanyoyin diflomasiyya, gami da ofisoshin jakadancin da ke wajen Najeriya. An yi amfani da albarkatu masu yawa wajen aiwatar da wannan tsari—inshora, jiragen sama, da kuma ajiyar otal. Komai ya gaza.
Wannan ba sabon abu ba ne. Tsawon shekaru, IPRA ta shiga tsakani akai-akai a madadin waɗanda aka zaɓa daga Najeriya waɗanda ke neman biza don halartar bukukuwa a Qatar, Bulgaria, Armenia, Japan, Belgrade, Spain da sauran wurare. Wani jami’in IPRA ya taɓa tambayata, da mamaki, dalilin da yasa ‘yan Najeriya ke fuskantar irin waɗannan matsaloli masu ɗorewa ko da lokacin da suke tafiya don ayyukan ƙwararru da aka amince da su. Ban sami amsa mai daɗi ba.
Yayin da bikin Athens ke gabatowa, IPRA da abokan hulɗarta na Girka sun ƙara himma wajen ƙoƙarin diflomasiyya. Sai na sami bayanai da suka canza komai: ana la’akari da shiga gasar Grand Prix – mafi girman lambar yabo a bikin bayar da kyaututtuka na IPRA Golden World Awards.
Ba zato ba tsammani, rashin iya tafiye-tafiyenmu ba wai kawai abin takaici ba ne. Yin gyare-gyare ya zama dole. Na tuntuɓi mutane biyu masu takardar izinin shiga ƙasar Schengen masu inganci waɗanda matsayinsu na ƙwararru ya sa suka dace da wakilci: Farfesa Sule Yau Sule, Shugaban Hukumar IMPR, da Dr. Abdulaziz Arowona, Shugaba na Gidan Rediyon Emirate. Dukansu sun amince su yi tafiya.
Kwanaki kaɗan kafin taron, Sakatare Janar na IPRA Philip Sheppard ya nemi a ba shi bidiyon godiya na daƙiƙa hamsin—idan akwai buƙata. Na yi rikodin sa ba tare da sanin abin da ke jiran mu ba.
A yammacin ranar 25 ga Satumba, 2026, Dr. Arowona ta watsa bikin kai tsaye daga Athens. Daga ɗakina da ke Abuja, dubban kilomita, na kalli wakilai daga ƙasashe sama da hamsin da suka taru yayin da Shugabar IPRA Esther Cobbah ke ba da kyaututtuka ga kamfen ɗin da suka yi nasara.
Sai kuma sanarwar ƙarshe ta zo.
Philip Sheppard ya hau kan mumbari don sanar da Grand Prix. Ya bayyana cewa yakin neman zaben da ya yi nasara ya ta’allaka ne akan fasahar kere-kere da sadarwa ta gaggawa. Na ɗan lokaci, na kasance cikin rashin tabbas.
Sai wani bidiyo game da aikinmu ya bayyana a allon. Nan da nan bayan haka, sakon da na ɗauka a Abuja ya kunna a gaban masu sauraro na duniya.
Ba zan yi kamar na ci gaba da kasancewa cikin natsuwa ba. Girgiza magana ce ta rashin fahimta.
Wannan aikin ya fara ne a matsayin bincike a Kuru, ya zama mara gida bayan na janye daga NIPSS, CCC da NITDA suka ceto ni, aka yi bincike a fannin ilimi, aka rikide zuwa wani taron karawa juna sani na kasa, sannan aka girma zuwa wani tsari na Cibiyar Sadarwa ta Crisis (AI). Yanzu, an tabbatar da cewa ya cancanci Grand Prix a matakin ƙwararru na duniya.
Gasar da ake yi da kamfe daga ƙasashe sama da hamsin – waɗanda da yawa ke samun goyon bayan cibiyoyi masu zurfin aljihu da kuma isa ga duniya – ta riga ta zama abin tsoro. Kawai shiga jerin sunayen zai zama abin farin ciki. Cin nasarar rukuninmu zai zama abin tunawa da za a yi bikin shekaru da yawa. Amma samun Grand Prix ya ɗauki mintuna da yawa kafin in nutse. A zahiri dole ne in matse kaina don in tabbatar ba mafarki nake yi ba.
Wani abin alama ya faru a daren. Shugaban tawagar Najeriya, Kwanturola Janar Adewale Adeniyi – tsohon Mataimakin Shugaban Cibiyar Hulɗa da Jama’a ta Najeriya – ya sami kyautar Grand Prix a madadin IMPR, Najeriya da Afirka. A farkon wannan maraicen, ya sami lambar yabo ta musamman saboda jagorancinsa a fannin sadarwa na cibiyoyi. Daidaito ce mai dacewa: ƙwararren sadarwa na Najeriya wanda ya sami lambar yabo ta ƙasashen duniya saboda aikinsa, sannan ya sake tsayawa don karɓar babbar lambar yabo ta masana’antar don wani kamfen na Najeriya.
Ban iya zuwa Girka don karɓar kyautar ba. Duk da haka, ta wata hanya, ra’ayin ya yi nasara. Kuma a ƙarshe, hakan ya isa.
Yushau A. Shuaib shine Mawallafin “NIPSS: MNI Versus MNIPR” da “AI in Crisis Communication in Nigeria “[email protected]
