HOTUNA: Kamfanin IMPR na Najeriya ya Lashe Babbar Kyautar Grand Prix a Gasar IPRA Golden World Awards 2026 a Greece
Image Merchants Promotion Limited (IMPR), mai buga PRNigeria da Spokepers Digest, ta lashe kyautar Grand Prix, mafi girma a kyautar Golden World Awards ta 2026 ta Ƙungiyar Hulɗa da Jama’a ta Duniya (IPRA), wadda aka gudanar a Otal ɗin Grande Bretagne da ke Athens, Girka.
Kamfanin hulda da jama’a na Najeriya ya sami lambar yabo mafi girma a duniya saboda kamfen dinsa na “AI for Crisis Communication: From Study to Strategy,” wanda alkalan kasa da kasa suka bayyana a matsayin wanda ke wakiltar mafi girman ka’idojin hulda da jama’a a shekarar 2026.
Shugabar IPRA Esther Cobbah ta ce Grand Prix ta kawo ƙarshen rawar da IMPR ta taka a bikin na wannan shekarar, inda kamfanin ya kuma lashe kyaututtuka biyu na Golden World Awards a fannin AI a fannin Crisis Management and Publication.
Shirin da ya lashe kyautar ya fara ne a matsayin wani aikin bincike wanda Babban Jami’in Gudanarwa na IMPR, Yushau A. Shuaib, ya jagoranta, bayan ya janye daga Darasin Manyan Jami’ai a Cibiyar Nazarin Manufofi da Dabaru ta Kasa (NIPSS). An gudanar da binciken ne tare da hadin gwiwar Cibiyar Sadarwa ta Rikicin Kasa (CCC), tare da goyon bayan Hukumar Ci Gaban Fasahar Bayanai ta Kasa (NITDA).
Aikin ya yi nazari kan barazanar da ke tattare da bayanai marasa tushe da ke haifar da fasahar zamani ta AI, da kuma karyata bayanai ta hanyar fasahar zamani, sannan ya fassara sakamakon bincikensa zuwa tsarin sadarwa mai mahimmanci don ƙarfafa ƙarfin Najeriya na magance matsalolin da ke tattare da ita.
Shawarwarin da ta bayar sun sanar da taron farko na kasa kan kirkire-kirkire na dijital a Sadarwar Rikicin, wanda ya tara hukumomin tsaro, cibiyoyin gwamnati, kungiyoyin kafofin watsa labarai, kungiyoyin fararen hula da kwararru a fannin fasaha.
Taron ya kafa harsashin Cibiyar Sadarwa ta Crisis (CCHub) da aka tsara – wani dandamali mai amfani da fasahar AI na awanni 24 wanda aka tsara don sauraron zamantakewa, gano zurfin bogi, sa ido kan bayanai marasa tushe da kuma sadarwa mai kyau tsakanin masu rikici.
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Babban kyautar ya samu karɓuwa ne daga Babban Kwantiragin a madadin IMPR daga Babban Kwantiragin Hukumar Kwastam ta Najeriya, Bashir Adewale Adeniyi, wanda ya jagoranci tawagar Najeriya zuwa Athens. An kuma karrama Adeniyi da lambar yabo ta musamman saboda gudummawar da ya bayar wajen sadarwa mai gaskiya, hulɗa da masu ruwa da tsaki da kuma haɓaka mafi kyawun ayyuka na duniya a fannin hulɗa da jama’a.
A cikin sakon karramawar da ya yi, shugaban IMPR, Yushau Shuaib, ya bayyana Grand Prix a matsayin wani babban nasara ga kamfanin kuma wani muhimmin lokaci ga masana’antar hulda da jama’a ta Najeriya.
“Bayan shekaru 10 na shiga da kuma nasarori da dama a bikin bayar da kyaututtuka na IPRA Golden World Awards, IMPR, a karon farko, an karrama ta da Grand Prix – mafi girman fifiko a hulda da jama’a – a Athens, birni mai tarihi inda aka amince da Dokar Athens a shekarar 1965,” in ji shi.
Shuaib ya ce yakin neman zaben da ya yi nasara ya nuna yadda hulda da jama’a da bincike ke jagoranta za su iya taimaka wa sauye-sauyen cibiyoyi da kuma magance kalubalen kasa.
“Wannan karramawa ta duniya shaida ce ta aminci, haɗin gwiwa da ƙwarewa na abokan hulɗarmu, abokan hulɗarmu da masu ruwa da tsaki a faɗin Najeriya.”
Ya nuna godiyarsa ga Ma’aikatar Yaɗa Labarai ta Tarayya, NITDA, CCC, Hukumar Kwastam ta Najeriya, abokan hulɗar kafofin watsa labarai, hukumomin tsaro da kuma ƙungiyar bincike waɗanda suka ba da gudummawarsu ga shirin.
Sabuwar lambar yabo ta IMPR ta ginu ne bisa ga yadda take ƙara samun suna a duniya. A shekarar 2020, an naɗa kamfanin a matsayin kamfanin hulɗa da jama’a mafi kirkire-kirkire a duniya a cikin Index na Duniya na Ƙirƙira da PROvoke Media ta buga.
Daga cikin wakilan Najeriya da suka halarci bikin Athens akwai Shugaban Hukumar IMPR Farfesa Sule Yau Sule; Kakakin NITDA Hajiya Hadiza Umar; da Manajan Darakta na Gidan Rediyon Emirate kuma mai magana da yawun Sarkin Ilorin, Dr. Abdulazeez Arowona, tare da sauran manyan mutane.
Sakataren Janar na IPRA, Philip Sheppard, ya bayyana nasarar da IMPR ta samu a matsayin wani shiri na farko da ya shafi fasahar kere-kere da hulda da jama’a.
Ya sanar da cewa an ba IMPR kyautar Grand Prix ta 2026 saboda gudummawar da ta bayar wajen aiwatar da AI a fannin sadarwa ta dabarun zamani. Sheppard ya kuma bayyana cewa kyautar Gudummawa ta Duniya, wacce ta amince da kamfen din da suka yi daidai da Manufofin Ci Gaba Mai Dorewa na Majalisar Dinkin Duniya, ta je V+O Greece | SEC Newgate don shirin daukar ma’aikata na Mastercard na ReStart.
Kyautar IPRA Golden World Awards ta 2026 ta tattaro kwararrun masu hulda da jama’a daga kasashe sama da 50 domin murnar gagarumin kamfen, dabarun sadarwa masu kirkire-kirkire da kuma kyakkyawan aiki a duniya.
Ga IMPR, Grand Prix ya nuna ƙarshen shekaru goma na shiga cikin kyaututtukan ƙasa da ƙasa kuma yana nuna ƙaruwar tasirin masu hulɗa da jama’a na Najeriya a fannin bincike, kirkire-kirkire da sadarwa ta dabaru a duniya.
