Yushau Shuaib ya Zama Babban Memba a IPRA, Ya Sami Matsayin FIPRA
Ƙungiyar Hulɗa da Jama’a ta Duniya (IPRA) ta amince da Yushau A. Shuaib, wanda ya lashe lambar yabo a fannin hulɗa da jama’a, a matsayin memba, inda ta ba shi lambar yabo ta FIPRA bayan naɗin sa, domin girmama matsayinsa na ƙwararru da kuma ci gaba da kasancewa memba a ƙungiyar.
Shugabar IPRA Esther Cobbah ce ta sanya hannu kan takardar shaidar Shuaib Fellowship, kuma hakan ya biyo bayan fiye da shekaru shida na ci gaba da kasancewa memba na ƙungiyar.
A cewar Sakatare Janar na IPRA, Philip Sheppard, an gabatar da rukunin Fellowship don girmama membobin da suka ci gaba da kasancewa memba yayin da suke nuna jajircewa ga ƙa’idodin hulɗa da jama’a na duniya da kuma ayyukan ɗabi’a.
Shuaib shine Babban Jami’in Gudanarwa na Image Merchants Promotion Limited (IMPR), wanda ke buga PRNigeria, Economic Confidential da Spokespersons Digest. A ƙarƙashin jagorancinsa, kamfanin ya sami lambobin yabo da yawa daga Cibiyar Hulɗa da Jama’a ta Najeriya (NIPR), Ƙungiyar Hulɗa da Jama’a ta Afirka (APRA), SABRE Awards Africa da kuma Golden World Awards na IPRA.
Wannan ƙungiyar ta zo makonni bayan da IMPR ta yi nasarar da ta samu a duniya a bikin bayar da kyaututtuka na IPRA Golden World Awards na 2026 a Athens, Girka, inda ta lashe kyaututtuka da dama a fannoni daban-daban da kuma babban kyautar Grand Prix, mafi girman matsayi a gasar, saboda kamfen ɗinta na “AI a cikin Sadarwar Rikicin: Daga Nazari zuwa Dabaru.”
Yaƙin neman zaɓen wanda ya lashe kyautar ya samo asali ne daga wani bincike mai shafuka 107 wanda Shuaib ya jagoranta kan amfani da fasahar leƙen asiri ta wucin gadi a cikin sadarwa ta gaggawa a Najeriya. Shirin ya sami tallafi daga Hukumar Ci Gaban Fasahar Bayanai ta Ƙasa (NITDA), Cibiyar Sadarwa ta Rikicin (CCC), Hukumar Kwastam ta Najeriya da sauran masu ruwa da tsaki.
Nasarar Athens ta biyo bayan shekaru goma na halartar IMPR a cikin Golden World Awards kuma ta zo ne a cikin birnin tarihi inda IPRA ta amince da Dokar Athens a 1965. Shuaib ya taɓa samun lambar yabo ta Golden World Award don Gudanar da Rikicin a Doha, Qatar, a 2016 yayin da kamfaninsa IMPR aka sanya shi a matsayin kamfanin hulɗa da jama’a mafi kirkire-kirkire a duk duniya a cikin 2020 Global Creativity Index (GCI) wanda PROvoke (wanda a da Holmes Report) ya samar.
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Tafiyarsa a fannin hulɗa da jama’a ta samo asali ne tun daga lokacin da yake jami’a. Shuaib ya kammala karatunsa a fannin sadarwa daga Jami’ar Bayero, Kano, a shekarar 1992, inda ya lashe kyautar Shugaban NIPR a matsayin ɗalibi mafi kyau da ya kammala karatunsa a fannin hulɗa da jama’a. A shekarar 1995, an zaɓe shi a matsayin Mutumin da ya fi kowa jin daɗin hulɗa da jama’a a Jihohin Kano da Jigawa. Daga baya ya sami digiri na biyu a fannin hulɗa da jama’a daga Jami’ar Westminster, London, a shekarar 2010.
Kafin ya shiga aikin gwamnati na sirri, Shuaib ya gina aiki mai zurfi a fannin sadarwa na gwamnati. Ya yi aiki a matsayin Jami’in Hulɗa da Jama’a a Gidan Gwamnati da ke Asaba, Jihar Delta, sannan daga baya ya riƙe muƙaman sadarwa a Ma’aikatar Labarai, Kuɗi da Lafiya ta Tarayya. Daga baya ya jagoranci hulɗa da jama’a a Hukumar Rarraba Kuɗaɗen Shiga da Kuɗi (RMAFC) da Hukumar Gudanar da Gaggawa ta Ƙasa (NEMA) kafin ya yi ritaya daga aikin gwamnati.
Shuaib yana shirya kyaututtukan masu magana da yawun ƙasa na shekara-shekara (NS-Awards) da kuma PRNigeria Young Communication Fellowship (PYCF), shirye-shiryen da aka sadaukar don girmama ƙwarewa a fannin sadarwa da jagoranci ga ‘yan jarida masu tasowa da ƙwararrun sadarwa.
Shi ne kuma marubucin littattafai da dama kan kafofin watsa labarai, hulɗa da jama’a da sadarwa ta gaggawa, waɗanda suka haɗa da A Dozen Tips for Media Relations, Financial Public Relations in Nigeria, Strictly Personal: Writings for the Media, Award-Winning Crisis Communication Strategies da MNI Versus MNIPR a NIPSS.
An kafa IPRA a ranar 1 ga Mayu 1955, ɗaya daga cikin manyan hanyoyin sadarwa na ƙwararru a duniya ga masu hulɗa da jama’a, suna haɓaka sadarwa ta ɗabi’a, ƙwarewar ƙwararru da haɗin gwiwar ƙasashen duniya.
Ƙungiyar ta ƙirƙiro wasu daga cikin tsare-tsaren ɗabi’a mafi shahara a wannan sana’a, waɗanda suka haɗa da Dokar Venice a shekarar 1961, Dokar Athens mai tushen haƙƙin ɗan adam a shekarar 1965, da kuma Dokar Ɗabi’a Mai Haɗaka a shekarar 2011.
IPRA tana da matsayin mai ba da shawara tare da Majalisar Tattalin Arziki da Zamantakewa ta Majalisar Dinkin Duniya (ECOSOC) da UNESCO, kuma a cikin 1990, ta kafa lambar yabo ta Golden World don girmama ayyukan hulɗa da jama’a masu ban sha’awa a duniya.
Tare da membobi a ƙasashe sama da 80, ƙungiyar ta ci gaba da haɓaka ƙa’idodin ƙwararru, bincike da jagoranci na tunani da nufin ƙarfafa hulɗa da jama’a a matsayin aikin gudanarwa na dabaru.
Shigar Shuaib a matsayin Abokin Aiki ya ƙara wani muhimmin ci gaba a fannin aiki ga aikin da ya shafi sadarwa ta gwamnati, hulɗar kafofin watsa labarai, magance rikice-rikice, sadarwa ta dabaru, wallafe-wallafe da kuma jagoranci ga masu tasowa.
