• Home
  • Anti-Corruption
  • Fact-Check
  • Economy
  • National
    • Government
  • Security
  • Features
  • State
  • Event
    • PR Nigeria Award
  • E-Paper
Search
  • Home
  • About
  • Adverts
  • Contact
Sign in
Welcome! Log into your account
Forgot your password? Get help
Password recovery
Recover your password
A password will be e-mailed to you.
PRNIGERIA PRNigeria News
PRNIGERIA PRNIGERIA
  • Home
  • Anti-Corruption
    • Chinese nationals jailed in Lagos

      Court Jails Nine Chinese Nationals for Cybercrime in Lagos

      ASUU

      Tackle Corruption, Institutional Decay – ASUU Charges FG

      EFCC Arraigns Bauchi Accountant General Over N8bn Fraud as Court Sentences…

      PRNigeria logo fearured image

      EFCC Arraigns Ex-Convict, Other for Naira Abuse in Lagos

      EFCC Arrests 37 Suspected Internet Fraudsters in Ilorin

  • Fact-Check
  • Economy
    • Acting Controller General of Customs, Nigerian Customs Services, NSC, Ag. CG Bashir Adewale Adeniyi

      Customs Exposes Scam Over Form M Migration to B’Odogwu Platform

      CBN

      The Facts About Nigeria’s Debts Burden Under Tinubu’s Watch By Zekeri…

      Ibrahim Yahaya Dandakata of Arewa Economic Forum AEF

      AEF Slams CBN’s New BDC Policy, Cites Threat to Northern Economy…

      Google Search Tech Digest

      7 Smart Google Search Tips That Will Save You Hours By…

      U.S. VISA

      REVEALED: Why US Reduced Visa Validity for Nigerians to 3 Months…

  • National
    • Late President Muhammadu Buhari

      Nation Mourns as AGF Fagbemi and CJN Kekere-Ekun Laud Buhari’s Legacy

      Late President Muhammadu Buhari

      The Passing of a Mighty Warrior by Chief Femi Fani-Kayode

      Secretary to the Government of the Federation

      SGF Akume Leads Presidential Committee for Buhari’s State Funeral

      Late President Muhammadu Buhari

      Northwest Governors Mourn Buhari, Declare Tuesday Public Holiday

      FG Declares Tuesday Public Holiday in Honour of Late Ex-President Buhari

    • Government
      • Late President Muhammadu Buhari

        Nation Mourns as AGF Fagbemi and CJN Kekere-Ekun Laud Buhari’s Legacy

        Kano Gov Appoints Yusuf Sharada Special Adviser on Digital Economy

        Kogi SEMA To Establish Emergency Operation Centre

        Late President Muhammadu Buhari

        The Passing of a Mighty Warrior by Chief Femi Fani-Kayode

        Secretary to the Government of the Federation

        SGF Akume Leads Presidential Committee for Buhari’s State Funeral

  • Security
    • Kano Police Arrest 28 Suspects, Seize Dangerous Weapons

      Kogi SEMA To Establish Emergency Operation Centre

      Police Arrest 6 Suspected Armed Robbers in Benue, Recover Firearm, Motorcycle

      Police Officer

      Police Arrest Suspects for Human Trafficking, Rescue Victims in Anambra, Enugu,…

      Police Raid IPOB/ESN Enclave, Arrest 6 Suspects in Enugu

  • Features
    • Late President Muhammadu Buhari

      The Passing of a Mighty Warrior by Chief Femi Fani-Kayode

      President Muhammadu Buhari

      Buhari in his Own Words By Kabir Akintayo

      Fame, Fortune, and Fallout: The Peller Paradox By Haroon Aremu Abiodun

      Officers of NSCDC Mining Marshals

      Alake’s Verdict on Mining Marshals By Abdullahi O Haruna Haruspice

      CBN

      The Facts About Nigeria’s Debts Burden Under Tinubu’s Watch By Zekeri…

  • State
    • Kano Police Arrest 28 Suspects, Seize Dangerous Weapons

      Kano Gov Appoints Yusuf Sharada Special Adviser on Digital Economy

      Kogi SEMA To Establish Emergency Operation Centre

      Police Arrest 6 Suspected Armed Robbers in Benue, Recover Firearm, Motorcycle

      Police Officer

      Police Arrest Suspects for Human Trafficking, Rescue Victims in Anambra, Enugu,…

  • Event
    • Late President Muhammadu Buhari

      Northwest Governors Mourn Buhari, Declare Tuesday Public Holiday

      Late President Muhammadu Buhari

      UPDATE: Buhari’s remain for burial Tuesday 2pm – Gov Radda

      Alhaji Ibrahim Musa Suleja

      NIPOST Appoints Ibrahim Musa Suleja Director of Corporate Communications

      Asiwaju Adegboyega Solomon Awomolo

      47 Years of Excellence: Honoring Asiwaju Awomolo, SAN

      NCoS inmates

      58 Inmates in Kano Sit for 2025 NECO Exams, Thanks to…

    • PR Nigeria Award
  • E-Paper
Home Sponsored Reputation management key to brand’s success, says Bala Muhammad
  • Sponsored

Reputation management key to brand’s success, says Bala Muhammad

By
Prnigeria
-
August 1, 2019
NIPR
NIPR

Reputation management key to brand’s success, says Bala Muhammad

A Public Relations (PR) expert and lecturer at the Bayero University Kano (BUK’s) Faculty of Communication, Mall. Bala Muhammad, has tasked PR professionals in the country on good image management and corporate reputation building.

He explained that proper reputation building by commercial firms and organisations, serves as veritable tool of image branding and robust marketing.

Bala, a columnist with DailyTrust newspaper, made this known during the Annual General Meeting (AGM) lecture series organized by the Nigerian Institute of Public Relations (NIPR).

The event took place at the Cyprian Ekwensi Centre for Arts and Culture in Abuja.

The lecture titled: “Reputational Risk Management Strategy,” was aimed at sensitizing PR experts on the importance and benefits of quality image-building and maintenance in creating good reputation for organizations.

Read Also:

  • Nation Mourns as AGF Fagbemi and CJN Kekere-Ekun Laud Buhari’s Legacy
  • Kano Police Arrest 28 Suspects, Seize Dangerous Weapons
  • Kano Gov Appoints Yusuf Sharada Special Adviser on Digital Economy

“If reputation-building is good for an individual, it is as well essential for an organization’s image. Reputation should be treated as an asset which should be planned, developed, analysed and managed alongside other valuable assets,” he said.

The BUK lecturer, added that positive reputation greatly enhances an organisation’s sphere of influence.

He pointed out that intangible assets like reputation provides any company with a more enduring source of competitive advantage, than millions of investments and technology.

Harping on the benefits of positive corporate reputation, Mall. Bala, advised NIPR to adopt other advanced countries’ tradition of ranking organizations that have earned and maintained positive reputations built upon competent values and core principles.

“I will like this Institute to call to order PR officers that are engaged in propaganda. It will help to protect the image of the Institute, and that of the country at large,” he noted.

On his part, President of NIPR, Mall. Muktar Sirajo, emphasized the need to ‘beautifully’ remodel the smeared reputation and awful image of the country.

“The Institute will soon organize a general stakeholders’ summit on ‘National Reputation Building,’ with the sole aim of rebranding the battered image of this great country,” he said.

By PRNigeria

VISIT OUR OTHER WEBSITES
PRNigeria.com EconomicConfidential.com PRNigeria.com/Hausa/
EmergencyDigest.com PoliticsDigest.ng TechDigest.ng
HealthDigest.ng SpokesPersonsdigest.com TeensDigest.ng
ArewaAgenda.com Hausa.ArewaAgenda.com YAShuaib.com
  • TAGS
  • Bala Muhammad
  • BUK
  • NIPR
Previous articleFG Deploys 80 Press Secretaries to MDAs…. To Save N2.8bn on Media Aides
Next articleSokoto Gov Appoints New Permanent Secretaries
Prnigeria
Prnigeria
http://www.PRNigeria.com

RELATED ARTICLESMORE FROM AUTHOR

Pantami Foundation disbursing scholarship awards to students

Pantami Foundation Disburses ₦18m Scholarship to 232 Indigent Students

Saudi Arabia Begins Free Eye Care Services at Lagos Hospital

Hajj 2024 Guests of King Salman from Nigeria

Saudi Arabia Announces Fines for Unauthorized Hajj Pilgrims, Facilitators

Third-Estate

Third Estate Elects Ladan Gobir, others in New Leadership Team

President of MAAUN Group of Universities handing over the document for the building to the Managing Director NWDC

Prof. Gwarzo Donates 7-Storey Building to North-West Development Commission for Head Office

PHOTO: How IMPR Staff Dazzled at 2025 Spokespersons Awards

NITDA Inaugurates Technical Working Group to Advance National Cloud Sovereignty Initiative

IgniteHer Bootcamp

IgniteHer Bootcamp Empowers 90 Women Entrepreneurs to Bridge Gender Gap

Professor Isa Pantami Foundation Sponsors JAMB Registration for 1,000 Students

Professor Isa Pantami Foundation Sponsors JAMB Registration for 1,000 Students

Ibrahim Badamasi Babangida IBB

*”IBB: The Memoir, The Myth, The Legend”*

Hajj Exercise Around Ka'abah

CSO Urges CBN to Exclude Hajj Pilgrims from BTA on ATM card policy

Crowned Prince Salman of Saudi Arabia

Saudi Arabia Stands Firm on Palestinian Statehood, Rights, and Arab Solidarity

Recent Posts

  • Nation Mourns as AGF Fagbemi and CJN Kekere-Ekun Laud Buhari’s Legacy
  • Kano Police Arrest 28 Suspects, Seize Dangerous Weapons
  • Kano Gov Appoints Yusuf Sharada Special Adviser on Digital Economy
  • Kogi SEMA To Establish Emergency Operation Centre
  • The Passing of a Mighty Warrior by Chief Femi Fani-Kayode
  • Home
  • About
  • Adverts
  • Contact
© 2020 PRNigeria. All Rights Reserved.
Latest News
Nation Mourns as AGF Fagbemi and CJN Kekere-Ekun Laud Buhari's LegacyKano Police Arrest 28 Suspects, Seize Dangerous WeaponsKano Gov Appoints Yusuf Sharada Special Adviser on Digital EconomyKogi SEMA To Establish Emergency Operation CentreThe Passing of a Mighty Warrior by Chief Femi Fani-KayodeSGF Akume Leads Presidential Committee for Buhari’s State FuneralPolice Arrest 6 Suspected Armed Robbers in Benue, Recover Firearm, MotorcycleNorthwest Governors Mourn Buhari, Declare Tuesday Public HolidayFG Declares Tuesday Public Holiday in Honour of Late Ex-President BuhariJUST IN: FG Declares Tuesday Public Holiday to Honour BuhariWalson-Jack Inaugurates Editorial Team for Civil Service Legacy BookPolice Arrest Suspects for Human Trafficking, Rescue Victims in Anambra, Enugu, EdoCustoms Exposes Scam Over Form M Migration to B’Odogwu PlatformUPDATE: Buhari's remain for burial Tuesday 2pm - Gov RaddaYahaya Bello Mourns Passing of Buhari and Awujale of Ijebuland
X whatsapp