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  • Home
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    • EFCC

      EFCC Nabs Internet, Student, Land Fraudsters in Osogbo, Enugu, Port-Harcourt

      EFCC

      Manna-from-Heaven: Ilorin Driver Goes to Prison over N2m Credit Alert

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    • The Return of Illicit Smuggling of Foreign Rice in Nigeria

      NCS customs boss Hameed Ali

      Nigeria Customs Service Generated N1.54tr in 2020

      NCS customs boss Hameed Ali

      Nigeria Customs Service Generated N1.54tr in 2020

      NCS customs boss Hameed Ali

      Nigeria Customs Service Generated N1.54tr in 2020

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Home Sponsored Reputation management key to brand’s success, says Bala Muhammad
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Reputation management key to brand’s success, says Bala Muhammad

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Prnigeria
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August 1, 2019
NIPR
NIPR

Reputation management key to brand’s success, says Bala Muhammad

A Public Relations (PR) expert and lecturer at the Bayero University Kano (BUK’s) Faculty of Communication, Mall. Bala Muhammad, has tasked PR professionals in the country on good image management and corporate reputation building.

He explained that proper reputation building by commercial firms and organisations, serves as veritable tool of image branding and robust marketing.

Bala, a columnist with DailyTrust newspaper, made this known during the Annual General Meeting (AGM) lecture series organized by the Nigerian Institute of Public Relations (NIPR).

The event took place at the Cyprian Ekwensi Centre for Arts and Culture in Abuja.

The lecture titled: “Reputational Risk Management Strategy,” was aimed at sensitizing PR experts on the importance and benefits of quality image-building and maintenance in creating good reputation for organizations.

“If reputation-building is good for an individual, it is as well essential for an organization’s image. Reputation should be treated as an asset which should be planned, developed, analysed and managed alongside other valuable assets,” he said.

The BUK lecturer, added that positive reputation greatly enhances an organisation’s sphere of influence.

He pointed out that intangible assets like reputation provides any company with a more enduring source of competitive advantage, than millions of investments and technology.

Harping on the benefits of positive corporate reputation, Mall. Bala, advised NIPR to adopt other advanced countries’ tradition of ranking organizations that have earned and maintained positive reputations built upon competent values and core principles.

“I will like this Institute to call to order PR officers that are engaged in propaganda. It will help to protect the image of the Institute, and that of the country at large,” he noted.

On his part, President of NIPR, Mall. Muktar Sirajo, emphasized the need to ‘beautifully’ remodel the smeared reputation and awful image of the country.

“The Institute will soon organize a general stakeholders’ summit on ‘National Reputation Building,’ with the sole aim of rebranding the battered image of this great country,” he said.

By PRNigeria

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  • BUK
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      EFCC

      EFCC Arraigns Oshome, Kotoko for Frauds in Kebbi, Maiduguri

      Fake EFCC Recruitment Letters in Circulation-Spokesperson

      EFCC Nabs 10 Internet Fraudsters in Lagos

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      Malami Cautions Journalists against fake news, axe-grinding, sensationalism

      Hammed Ibrahim Ali Customs Boss

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      NITDA Tasks Youths on 1,000 ICT Centers, Hubs Across the Country

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      Justice Minister Malami Hosts Conference of Judiciary Correspondents

  • Economy
    • The Return of Illicit Smuggling of Foreign Rice in Nigeria

      NCS customs boss Hameed Ali

      Nigeria Customs Service Generated N1.54tr in 2020

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      NCS customs boss Hameed Ali

      Nigeria Customs Service Generated N1.54tr in 2020

      NITDA Empowers Farmers with Digital Skills for smart agriculture

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    • CISLAC Musa Rafsanjani

      Biden’s inauguration: CISLAC Calls for Strengthening of Public Institutions in Africa

      A Year After Closing Airways, 75 Nigerians Depart for Lesser Hajj…

      Mal Sule Yau Sule, Yushau Shuaib, Mal Yusuf Alli and Rahma Oladosu at IMPR Retreat

      IMPR Grants Cash Prizes for Young Editors, PR Managers

      Buba Marwa Resumes as NDLEA Boss, Bemoans Nigeria’s 15million Drug Users

      UNICEF, Penlight Centre Respond to Plight of Disabled School Girl Fatima…

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      ICPC Suspends 2020 Recruitment Exercise

      NITDA to Support Army Resource Centre with IT infrastructures

      Nigerian Troops in actions

      Nigerian Troops Thwart Terrorists’ Attempt at Mafa, Policeman Killed at Tunkushe

      Kelechi Madu of NSCDC

      Finally, Kelechi Madu Confirmed as NSCDC Boss

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      Police Constabulary Banned from Handling Arms in Zamfara

  • Features
    • Why Covid-19 is Sparing the Poor By Doyin Okupe

      EndSARS and Capitol Protest

      Between Nigeria’s ENDSARS and US Capitol Insurrections

      US Capitol Insurrection, Victims of Karma and a Lesson for Nigerian’s…

      Awaiting Trial inmate inmates in Prison

      COVID-19 and Safety of NCoS Inmates By Francis Enobore

      Police Commander ACP Haruna Adamu Gets Award for Leading Anti-Banditry Fight…

  • State
    • Troops

      Troops Nab Bandits in Zangon Kataf, Kaduna

      NITDA, Jigawa Host ICT Summit on Viable Innovative Ecosystem

      A Year After Closing Airways, 75 Nigerians Depart for Lesser Hajj…

      Troops

      Troops lay ambush, neutralize bandits in Kagarko, Kaduna

      Sheik el-Zakzaky IMN Shiite leader

      Shiite Group Lambasts Elrufai for Clampdown on Quranic Schools

  • Event
    • Mal Sule Yau Sule, Yushau Shuaib, Mal Yusuf Alli and Rahma Oladosu at IMPR Retreat

      IMPR Grants Cash Prizes for Young Editors, PR Managers

      Musu Sawo Emerges 2020 Daily Trust African of the Year

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